NEOMA Business School

NEOMA Business School
Type Grande école, Business school
Established 2013 (merger)
1928 (as ESC Reims)
1871 (as ESC Rouen)
President Franck Bostyn (Dean)[1]
Yves Bénard (President)[2]
Academic staff
200 permanent faculty members
Students 8,000 undergraduate and graduate students
Location Mont-Saint-Aignan, Reims and Paris
Campus Urban (Reims, Paris) Rural (Mont-Saint-Aignan)

NEOMA Business School is a French business school, created in 2013 by the merger of two business schools: Rouen Business School (established in 1871) and Reims Management School (established in 1928).[3] According to their latest performances as separate organisations in the 2012 Financial Times ranking of the best Masters in Management, Rouen Business School's flagship degree was the world's 17th best and Reims Management School's was 23rd.[4]

The school has more than 8,000 students, 200 academic staff (of whom more than 40% are international[5]), 300 university partners in 75 countries[6] and over 49,000 alumni,[7] as well as three campuses, in Rouen, Reims, and Paris. The school is triple accredited by AACSB, AMBA and EQUIS.[8]

The merger process

The two founding schools

The two founding schools have been cooperating on a wide range of areas since at least 1987 before entering the merger process.[9] Just a few years prior to the merger, they had also jointly opened a new campus in Paris dedicated to executive education.[3][10] Both schools were considered to be among France's best,[3] and both held the triple accreditation.[11] The main reasons for the merger is the need to grow larger than what they already were as separate institutions, in the context of a globalised competition affecting the world's business schools, in addition to the reduction of the funding efforts by the local austerity-struck chambers of commerce.[3][12]

Rouen Business School

Main article: Rouen Business School

Created in 1871, it is the second oldest business School in France and has remained one of the country's best.[13][14][15] The school has been, since its very creation, a business school with an international outlook: the stated primary mission of the École Supérieure de Commerce de Rouen, or ESC Rouen, as it was then known when it was created in 1871, was "to train business leaders or directors of overseas agencies, consular agents able to represent France in a suitable manner in its international trade relations".[16]

Reims Management School

Founded as École Supérieure de Commerce de Reims, or ESC Reims in 1928, Reims Management School has had a specialisation for the luxury sector, in particular the management of the Champagne industry.[17] The city of Reims is the largest city in the Champagne-Ardenne region of France, from which the Champagne wine takes its name.

A new name

The word "NEOMA" was coined to represent the new school's ambitions: "NEO", or "New" supposedly refers to a renewed way to handle education, whilst "MA" refers to "Management". The word was also chosen because it is easy to pronounce in many of the world's major languages.[2]

NEOMA Business School, after being specifically selected by the Hanban, launched in 2014 the first Confucius Institute for Business of France, and the seventh in the world.[18][19] Other Confucius Institutes for Business are notably present in the London School of Economics[20] and the New York State University.[21] NEOMA Business School, which welcomes each year 300 Chinese students, has 16 Chinese academic partners, among which Renmin University, the Beijing University of International Business and Economics, Nankai University and Wuhan University.[6] NEOMA stated that the institute will act as a platform dedicated to the optimisation of economic relations between China and France by providing solutions and helping local companies develop their business activities in China.[22] Laurent Fabius, the French Foreign Minister, inaugurated the event.[19] That same year, NEOMA Business School opened a Doctorate of Business Administration program in Shanghai.[23]


Graduate programme

The Grande Ecole Programme is organised into two sections (bachelor's and master's).

The NEOMA BS "Grande Ecole" and "TEMA" Master Programmes train high-level general managers.

The "Grand Ecole" Master Programme is a management teaching programme over seven semesters.

Recruitment after Baccalauréat (for TEMA section only) classes préparatoires aux grandes écoles (ECRICOME entrance exam and UNIVERSA for international students) and as parallel admission after a course up to Bac+2 or Bac+3/4 (Tremplin 1 and Tremplin2).

Undergraduate programmes

– CESEM: four-year degree, Reims campus, in French and another foreign language
– B.Sc in International Business: four-year degree, Rouen campus, in French and English
– bachelor's in Retail Management – ECAL: three-year degree, Rouen campus, in French
Bachelor of Business Administration (BBA): three-year degree, Rouen or Reims campus, in French

Executive Education

Executive MBA: International degree, AMBA, EQUIS & AACSB accredited, Paris campus, in French and English, part-time course
– Full-time MBA (September 2014): International diploma, AMBA, EQUIS & AACSB accredited, Paris campus, in English, full-time programme

-Market Studies and Decision Making (part-time, Paris campus)
-Business Development and Key Account Management (part-time, Paris campus)
-Corporate Public Relations (part-time, Paris campus)
-Services Marketing and Customer Relations (Paris campus)

Doctorate of Business Administration (DBA)

The DBA is a three-year joint programme between Shanghai Jiaotong University and NEOMA Business School offering a Doctorate of Business Administration taught in English.


  1. Della Bradshaw, Meet the dean: Frank Bostyn, Rouen/Reims, The Financial Times, 25 August 2013
  2. 1 2 Reims Management School and Rouen Business School merge to become NEOMA Business School, NEOMA Business School
  3. 1 2 3 4 Della Bradshaw, Reims and Rouen business school merger finalised, The Financial Times, 25 April 2013
  4. European Business School Rankings 2012, The Financial Times, 2012
  5. (French) NEOMA Business School recrute 11 enseignants-chercheurs, Le Figaro Étudiant, 22 September 2014
  6. 1 2 Dean of NEOMA Business School talks about cooperation with Chinese universities, CNTV, 12 October 2013
  7. A Business school merger, Europe style, Business Line, 6 October 2013
  8. NEOMA Business School, QS World University Rankings
  9. Top French schools merge, Eurogradute
  10. News from the schools: Rouen and Reims consider merger, The Economist, 17 January 2012
  11. Rouen Business School and Reims Management School to merge, Find MBA, 25 April 2013
  12. Ian Wylie, Austerity measures force a change of tactics for French schools, The Financial Times, 1 September 2013
  13. It was for instance ranked No. 52 best Business School in Europe in the 2012 Financial Times ranking. See European Business School Rankings 2012, Financial Times
  14. Rouen Business School, European Higher Education Fair
  15. Pierre Bourdieu, The State Nobility: Elite Schools in the Field of Power, Stanford University Press, 1998, p. 220-221
  16. Globalization of Management Education: Changing International Structures, Adaptive Strategies, and the Impact on Institutions: Changing International Structures, Adaptive Strategies, and the Impact on Institutions, AACSB International, Emerald Group Publishing, March, the 9th, 2011 – 350 pages, p. 34. (Read on Google books).
  17. Sophie Doran, 15 Executive Luxury Education Programs, France, Luxury Society, 26 May 2011
  18. (French) Quand Confucius fait du business en Normandie, Le Figaro Étudiant, 28 March 2014
  19. 1 2 (French) Premier institut Confucius orienté "business" en France inauguré à Rouen, Le Nouvel Observateur, 28 March 204
  20. Confucius Institute for Business London, London School of Economics
  21. Confucius Institute for Business, New York State University
  22. NEOMA Business School launches the first Business Confucius Institute in France, NEOMA Business School, 28 March 2014
  23. NEOMA BS opens an executive DBA in Shanghai, NEOMA Business School, 19 September 2014

This article is issued from Wikipedia - version of the 11/17/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.