Foodler

Foodler

Type of site	Private
Founded	October 29, 2004 (2004-10-29)[1]
Headquarters	Boston, Massachusetts, U.S.
Area served	United States, Canada
Founder(s)	Christian Dumontet John Jannotti Edin Arslanagic
Key people	Christian Dumontet, CEO Jim Ricotta, COO Michael Vosseller, VP Mobile
Industry	Online food ordering
Website	foodler.com
Written in	Java, Scala, Objective-C

Foodler is an online food ordering service that connects consumers with a wide variety of restaurants for immediate delivery. The company’s website, www.foodler.com, ranks restaurants according to consumer feedback with recommendations based on order history, user ratings, discounts, and free delivery.^[2] Users can rank specific dishes.^[3] Foodler also remembers users’ favorite foods, addresses, payment, and tip preferences to speed up the ordering process.

Delivery via Foodler is available from more than 12,000 restaurants in 48 states across the US.^[4] The company has more than 1,200 restaurants available on its platform within the Boston area. Jeff Zamiri, owner of Sorento’s Italian Restaurant located in the Greater Boston area, indicated that partnering with Foodler grew the business by “at least 10%"^[5]

Other locations include Atlanta, Baltimore,^[6] Chicago, Dallas, Denver, Miami, New York City, Orlando, Philadelphia, San Francisco, Washington DC, and in Canada, Vancouver.

Features and services

Foodler's Best Bets section selects up to 18 restaurants to display at the top of users’ listing page based on a variety of factors including customer ratings, past orders, cuisine, cost, and available discounts. Restaurants often offer Foodler customers exclusive specials, deals, and instant rebates.

In April 2013, the company began accepting Bitcoins as payment,^[7] making it the first food ordering service to accept the electronic currency. Users can use Bitcoins to purchase gift certificates for Foodler.^[8]

Foodler's rewards program allows customers to earn points on each order which can be redeemed for FoodlerBucks, T-shirts, cash, or gift cards. The company recently launched Foodler@work, allowing companies to pre-order food deliveries for small or large groups, as well as special events and parties.

The company released its iPhone app in April 2013.^[9] The app supports geolocation via GPS to assist customers in locating delivery options. Customer details are synced with the web site, including points, payment options, and delivery preferences.

The company released its iPad app in February 2014,^[10] followed by its Android app several days later.^[11]

Partnerships

Foodler announced its partnership with LevelUp on February 26, 2014, bringing LevelUp's convenient payment and loyalty rewards programs to all customers and restaurants in its network.^[12]

There are no paper menus and food is often delivered using scooters and bikes via Foodler delivery partners like DASHED.^[13]

Recognition

Christian Dumontet, CEO & co-founder, was named as a finalist in the 2014 Ernst & Young Entrepreneur of The Year Award.^[14]

In 2014, Foodler was recognized as the #16 fastest growing private company in Massachusetts by the Boston Business Journal.^[15]

Later in 2014, Foodler was recognized by Inc. Magazine as one of America's fastest-growing private companies.^[16]

References

External links

• Foodler