Allure (magazine)


February 2016 cover featuring Demi Lovato
Editor Michelle Lee
Categories Beauty
Frequency Monthly
Publisher Condé Nast
Total circulation
Year founded 1991
Company Advance Publications
Country United States
Language English
ISSN 1054-7711

Allure is an American women’s beauty magazine, published monthly by Conde Nast in New York City. It was founded in 1991 by Linda Wells. Michelle Lee replaced Wells in 2015.[2] A signature of the magazine is its annual Best of Beauty awards—accolades given in the October issue to beauty products deemed the best by magazine staff.


In 1990, S.I. Newhouse Jr., chairman of Condé Nast, and then editorial director Alexander Liberman approached Linda Wells to develop a concept they had for a beauty magazine. At the time, Wells was the beauty editor and the food editor at The New York Times Magazine.[3]

The magazine’s prototype was shredded shortly before the scheduled launch date and, after overhauling everything (including the logo), Allure made its debut in March 1991[4][5] designed by Lucy Sisman. The magazine’s original format was oversize, but this prevented it from fitting into slots at grocery-store checkouts and required advertisers to resize their ads or create new ones. After four issues, Allure changed to a standard-size glossy format.[3]


Allure focuses on beauty, fashion, and women’s health. Allure was the first women’s magazine to write about the health risks associated with silicone breast implants, and has reported on other controversial health issues.

The magazine’s circulation, initially 250,000 in 1991, is over 1 million as of 2011.

Many writers have contributed to Allure. Among them are Arthur Miller, John Updike, Jhumpa Lahiri, Michael Chabon, Kathryn Harrison, Frank McCourt, Isabel Allende, and Francine du Plessix Gray. Elizabeth Gilbert’s essay “The Road to Rapture,” published in Allure in 2003, was the precursor to her memoir, Eat, Pray, Love (Viking Adult). Photographers who have shot for Allure include Michael Thompson, Mario Testino, Patrick Demarchelier, Tina Barney, Marilyn Minter, Carter Smith, Steven Klein, Steven Meisel, and Helmut Newton. Cover subjects have included Demi Lovato, Jennifer Aniston, Jennifer Lopez, Julia Roberts, Angelina Jolie, Reese Witherspoon, Mary-Kate and Ashley Olsen, Victoria Beckham, Beyoncé, Fergie, Britney Spears, Naya Rivera, Jessica Simpson, Kate Hudson, Christina Aguilera, Rihanna, and Gwen Stefani. (See List of Allure cover models).

Best of Beauty Awards

Allure began its Best of Beauty awards program 14 years ago, at the initiative of Wells, to help readers choose among the vast array of makeup, skin-care, and hair-care products on the market.

Allure has two sets of awards, one judged by the magazine’s editors and the other by readers. A “winners’ seal” logo, developed by Allure, appears on many of the winning products. To ensure that its judgments are neutral, Allure's ad department isn’t involved in the selections.

In 2010, the magazine developed an iPhone app that highlights the winning products and tells users where they can buy them based on their location.[6]


There was an outrage when the magazine showed Marissa Neitling with an Afro haircut.[7][8]

Awards (for Allure)

Awards (for Linda Wells)

In the media

Wells, along with Allure editors Michael Carl and Kelly Atterton, have appeared as judges on the Bravo TV series Shear Genius.

Allure editors have appeared as experts on programs such as the Today show and 60 Minutes, and Allure stories frequently receive national attention.

Hilary Duff played an Allure intern in Cheaper by the Dozen 2.[9]

See also

Further reading


  1. "Alliance for Audited Media Snapshot Report". Alliance for Audited Media. June 30, 2013. Retrieved February 2, 2014.
  2. Steigrad, Alexandra (2015-11-12). "Linda Wells' 24-Year Run at Allure Comes to an End". WWD. Retrieved 2016-01-30.
  3. 1 2 Smith, Stephanie D., "Allure Survives Early Blemishes and Turns 15," Women's Wear Daily, October 20, 2006.
  4. "Top 100 U.S. Magazines by Circulation" (PDF). PSA Research Center. Retrieved February 6, 2016.
  5. Greg Allard (October 3, 2015). "The Top 20 Selling Fashion Magazines". Tune Groover. Retrieved September 18, 2016.
  8. "It's A Slap In The Face When White Women Wear Black Hairstyles". Huffington Post. August 4, 2015.
  9., Cheaper By the Dozen 2

External links

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