JAM Liner

JAM Liner

A JAM Liner bus bound for their Buendia Station.
Slogan	Jampacked sa serbisyo, (lit. Jam-packed in service) Jampacked sa saya (lit. Jam-packed for joy)
Parent	Penta Pacific Realty Corporation
Headquarters	Tagaytay Road, Pulong Santa Cruz, Santa Rosa, Laguna
Service area	Luzon
Service type	Land Transport
Alliance	Archipelago Philippine Ferries Corporation, Philtranco Services Enterprises, Inc.
Stations	Buendia: 2124 Taft Avenue, Pasay Cubao: 831 EDSA, Kamuning, Brgy. Sacred Heart, Quezon City
Operator	JAM Group of Companies
Chief executive	Dennise Trajano President, CEO

JAM Liner Inc. is a bus company that serves direct routes from Manila to provinces of Laguna, Batangas and Quezon. Under the management of JAM Group of Companies whose President and CEO is Dennise Trajano, the President as well of Philtranco Services Enterprises, Incorporated.^[1][2][3]

Etymology

The name JAM Liner came from the first letter of its founders', Josefina Mercado and her husband, Artemio Mercado, first name and surname. Thus "J"osefina and "A"rtemio "M"ercado.^[4]

History

JAM Liner started in April 7, 1968 Artemio Mercado and his wife, Josefina Mercado with only four buses. They initially served the Biñan, Laguna to Manila route.^[4] By then, the Mercados expanded their bus transport business in Laguna. It came to the point that around 30 percent of the province's transportation services were theirs.

In 1990, they increase their bus network to the provinces of Quezon, Batangas, Camarines Sur, Albay and Sorsogon. They had reached their franchises to around 290 bus units,^[5]

However, in 2000, Jose “Pepito” Ch. Alvarez-led Penta Pacific Realty Corporation took over the management. Chavez integrated JAM Liner's operations with Philtranco Services Enterprises, Inc., a bus company that Penta Pacific also bought out in 1999.^[6][7][8][9]

Despite the integration of these two bus companies, JAM Liner and Philtranco runs by their own set of company's structure, management and subsidiaries. JAM Liner is operated under JAM Group of Companies with their subsidiaries: JAM Liner, JAM Transit, Phil Tourister and First Charters and Tours Transport Corporation; while Philtranco Services Enterprises Inc. has its own subsidiaries: Philtranco, Phikargo, and Amihan Bus Lines.^[10][11] The company was later headed by its president and CEO, Dennise Trajano.^[1]

JAM Liner, along with Philtranco became innovative in their ticketing services with their ventures to VMoney, and Smart's Pinoy Travel.^[12][13]

In 2013, The Dawn composed and perform their company theme song entitled "JAM Tayo" (Tagalog: Let's Jam).^[2][14][15]

In 2015, JAM Liner had a joint venture with SM Investments Corporation in expanding their operations to Cebu. The joint venture formed the Metro Rapid Transit Service Inc. or known as "Cebu MyBus".^[16] A bus rapid transit system with services within SM Seaside City, SM City Cebu, Mactan-Cebu International Airport, to key cities along Metro Cebu and vice versa.^[17][18] It was JAM Liner's first expansion to Visayas and one of their biggest attempt in the region which is predominated by the country's largest, Yanson Group of Bus Companies' Vallacar Transit Incorporated.^{[19][20][21][22]}

In 2016, JAM Liner along with QRS Logistics and University of the Philippines had their own basketball team for the PBA D' League as UP-QRS-JAM.^[23][24] Majority of their team members are from UP Maroons who played for UAAP Basketball Games.^[25] In March, JAM Liner along with their alliances Philtranco and FastCat unveils their modernization program in aiming to link Luzon, Visayas and Mindanao. Accordingly, Philtranco and JAM Liner envisioned to have 1000 fleets with FastCat as their partner in sea to expand their road network, nationwide.^[26][27]

Fleet

JAM Liner utilizes buses that are made from a local coach builder, Santarosa Motorworks Philippines.

• Santarosa Exfoh (UD Nissan Diesel)
• Santarosa Exfoh (MAN Diesel)
• Santarosa PKB (UD Nissan Diesel)
• Santarosa Daewoo BF106 Cityliner
• Santarosa Daewoo BS106 Cityliner
• Santarosa Daewoo Cityliner BV115
• Santarosa Daewoo Executive BH117H

• 
  A JAM Liner bus which was formerly used by Cebu MyBus
• 
  A bus unit of Phil Touristers. Unfortunately, this bus unit registry is named under JAM Liner and the livery were soon re-updated to JAM's
• 
  JAM Liner 1520 heading to Lemery, Batangas.
• 
  Saint Rose Transit bus, now under JAM Liner.
• 
  Phil Touristers bus along EDSA.

Terminals

A JAM Transit bus en route to Lucena

• JAM Liner Buendia Station, 2124 Taft Avenue, Pasay
• JAM Liner Cubao Station, 831 EDSA, Kamuning, Sacred Heart, Quezon City
• Kilometer 43 Tagaytay Road, Pulong Sta. Cruz, Santa Rosa, Laguna (Head Office)
• Sto. Domingo, Biñan, Laguna
• Bolbok, Batangas City
• Talipan, Pagbilao, Quezon
• National Highway, Turbina, Calamba, Laguna
• J. Katigbak Street, Mataas na Lupa, Lipa, Batangas
• Purok 1, Palanas, Lemery, Batangas
• National Highway cor. Diezmo Road, Pulo, Cabuyao, Laguna

Subsidiaries

Their subsidiaries as of 2016:^[4]

• JAM Liner
• JAM Transit
• Saint Rose Transit
• Phil Touristers Inc.
• First Charters and Tours Transport Corporation

See also

• List of bus companies of the Philippines
• Philtranco
• Yanson Group of Bus Companies
• JAC Liner

References

External links

• http://jam.com.ph/