First Choice Liquor

First Choice Liquor
Subsidiary
Industry Retail
Founded 2005
Headquarters Tooronga, Victoria,
Australia
Parent Wesfarmers, formerly Coles Group
Website www.firstchoiceliquor.com.au

First Choice Liquor is a group of liquor superstores in Australia owned by Wesfarmers, and competes principally with the Woolworths-owned Dan Murphy's chain.[1]

First Choice Liquor grew out of the former Quaffers brand,[2] and sits alongside Liquorland and Vintage Cellars, Wesfarmers' other liquor brands.[3] The first store was opened in May 2005 at Tooronga Village Shopping Centre in Melbourne.[4] Expansion of the chain was assisted with then owner Coles Group purchasing the Queensland-based Hedley Hotel chain and Mr Corks Liquor Group in 2006.[5] The chain comprised 76 stores as of December 2010.[6]

References

  1. ↑ Brammall, Bruce (2005-03-28). "Guns cocked in the liquor war". Australasian Business Intelligence. Retrieved 2008-07-01.
  2. ↑ Mudgil, Varun (2005-04-14). "Coles renews liquor battle". All Business. Retrieved 2008-07-01.
  3. ↑ "Coles Liquor". Wesfarmers. Archived from the original on July 20, 2008. Retrieved 2008-07-01.
  4. ↑ "Retailer plays catch-up in battle of the booze". The Age, Melbourne. 24 May 2005. Retrieved 2008-06-04.
  5. ↑ Marx, Anthony (10 October 2006). "Coles buys Mr Corks for $51m". Courier Mail, Brisbane. Retrieved 2008-06-04.
  6. ↑ "Second Quarter Retail Sales Results". Wesfarmers Limited. 31 January 2011. Retrieved 31 January 2011.

External links


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