Yuichi Shoda

Yuichi Shoda
Residence United States
Fields Psychology
Institutions University of Washington[1]
Known for Cognitive-affective personality system

Yuichi Shoda is a Japanese-born psychologist and academic[2] who contributed to the development of the cognitive-affective personality system theory of personality.[1][3]


Shoda was born and grew up in Japan. He studied physics at Hokkaido University in Sapporo. After attending the University of California, Santa Cruz, he started graduate school in psychology at Stanford, and finished at Columbia University with a PhD degree in psychology in 1990.[1] He joined the University of Washington in 1996.[2]

In 1995 he co-authored with Walter Mischel a paper presenting the "cognitive-affective system theory of personality", stating that people's behavior changes across situations, but behind the change, something important about the person is unchanged. These relatively unchanging qualities include the person’s “meaning system”, including the categories and concepts through which she or he experiences the social world, and the belief and value networks that guide responses to specific social situations. This could be considered a form of “higher order” stability, analogous to the notion of “higher order” invariants in mathematics. These personal qualities are reflected in the person's "behavioral signature," the set of if (situation) then (behavior) patterns that characterize each person.[3] From 2012 to 2015, Shoda served as an Associate Editor of Social Psychological and Personality Science. Currently, he serves as an Associate Editor of Journal of Personality and Social Psychology.

Selected works


Shoda is a recipient of the Golden Goose Award [4] and the dissertation award from the Society of Experimental Social Psychology.


  1. 1 2 3 Yuichi Shoda at Social Psychology Network
  2. 1 2 Yuichi Shoda Lab Archived June 3, 2015, at the Wayback Machine.
  3. 1 2 Mischel, W. & Shoda, Y. (1995). A cognitive-affective system theory of personality: Reconceptualizing situations, dispositions, dynamics, and invariance in personality structure. Psychological Review, 102, 246-268.
  4. http://www.washington.edu/news/2015/06/02/uw-psychology-professor-yuichi-shoda-honored-for-famous-long-term-study-on-delayed-gratification/
This article is issued from Wikipedia - version of the 11/15/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.