Whitney Matheson

Whitney Matheson
Born (1977-04-21) April 21, 1977
Fredericksburg, VA
Occupation Professor at MTSU
Citizenship American
Notable works USA Today - Pop Candy
Notable awards Best Culture Blog of 2006
Spouse Rhyne Piggott

Whitney Matheson (born April 21, 1977 in Fredericksburg, Virginia) is a pop culture writer. She was the author of Pop Candy, a popular entertainment blog which was part of USA Today from 1999–2014. She also wrote entertainment and pop culture features for the newspaper.

Matheson has delivered pop-culture commentary on several television networks, including VH1, E!, and G4 TV.

Pop Candy

Matheson joined USA Today in 1999 and created Pop Candy that same year. Pop Candy began as a weekly online pop-culture column that covered television, movies, comic books, and music. During this period, Matheson also wrote a daily blog, Hip Clicks. As her web audience grew, Matheson merged Hip Clicks and Pop Candy in 2005 to form the Pop Candy blog. During its tenure, Pop Candy was cited in Wired, Slate, The Rough Guide to Blogging and on many other entertainment blogs, including Stereogum, Entertainment Weekly's PopWatch and RollingStone.com.

Editor & Publisher and Mediaweek awarded Pop Candy an EPpy award[1] for the Best Entertainment Blog in 2008. In 2006, the Weblog Awards honored Pop Candy as the Best Culture Blog.[2]

On September 3, 2014, Matheson confirmed that she had been laid off as part of a USA Today drawdown.[3]

Personal life

Matheson lives in Murfreesboro, Tennessee. She moved there from New York. On her Pop Candy blog dated April 13, 2012, Matheson announced she and her husband Rhyne Piggott were expecting their first child. Matheson gave birth to a baby girl on September 27, 2012.


  1. http://royal.reliaserve.com/eppy/winners2008.html
  2. "2006 Weblog Awards," Weblog Awards website. Dec. 18, 2006. Retrieved 06-17-2008.
  3. Beaujon, Andrew. "USA Today lays off between 60 and 70 staffers," Poynter (Sept. 3, 2014).

External links

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