Way Out West (festival)

Way Out West
Genre Rock, Alternative rock, Indie rock, Electronic music, Hip hop, World music
Dates Second weekend in August (3 days)
Location(s) Slottsskogen, Gothenburg, Sweden
Years active 2007–present
Website
www.wayoutwest.se
Slottsskogen, Gothenburg, where the festival is held

Way Out West is a three-day music festival held in Gothenburg, Sweden, during August that plays host to a variety of popular music artists mainly from the rock, electronic and hip-hop genres. The main festival is complimented with the club concept Stay Out West which features after-hours gigs at various venues around the city.

History

The first festival was held in August 2007 in Slottsskogen on Friday and Saturday and at club venues on Thursday, Friday and Saturday nights. In 2012 the festival became a full-fledged three-day festival with live music in Slottsskogen even on Thursday. In addition to music, the festival has also grown to incorporate other cultural activities such as art exhibitions in Slottsskogen and film showings at cinemas around the city.[1]

The festival has had a strong focus on being environmentally friendly and was the first festival in Sweden to become KRAV-certified.[2] Citing environmental reasons, the festival announced on the evening before the first day of the 2012 festival that all food served to artists, staff and visitors during the festival would be vegetarian.[3] This decision led to a furor of reactions, both positive and negative.[4] The debate culminated with the Gothenburg tabloid GT giving away free sausages and meatballs outside the festival entrance - a move that resulted in a Twitter dispute between the festival's press chief Joel Borg and GT editors that was highlighted by the Swedish media.[5]

The festival has won both national and international awards including: Gyllene Hjulet's 2012 Rights Holder for the Way Out West brand,[6] Resumé's Monthly Outdoor Marketing Campaign,[7] as well as the Most Innovative Festival at the MTV O Music Awards.[8]

Location

The main festival takes place in the 137 hectare Slottsskogen park in central Gothenburg. When the festival area closes for the night there are more performances at various venues in and around central Gothenburg.

2007

The first Way Out West was held on the 9, 10, and 11 August 2007.

Line-up

2008

The second Way Out West festival was held on 7, 8 and 9 August 2008.

Line-up

Thursday Friday Saturday

Clubs

Slottskogen

Clubs

Slottskogen

Clubs

2009

The third edition of Way Out West was held on 13, 14 and 15 August 2009.

Line-up

Thursday Friday Saturday

Clubs

Slottsskogen

Clubs

Slottsskogen

Clubs

2010

The fourth edition of Way Out West was held on 12, 13 and 14 August 2010.

Line-up

Thursday Friday Saturday

Clubs

Slottsskogen

Clubs

Slottsskogen

Clubs

2011

The fifth edition of Way Out West with over 30 000 visitors was held on 11, 12 and 13 August 2011.

Line-up

Source: http://www.wayoutwest.se/

2012

The sixth edition of Way Out West was held on 9, 10 and 11 August 2012.

Line-up

Slottsskogen

Stay Out West (Clubs)

Source: http://www.wayoutwest.se/sv/artister

2013

The seventh edition of Way Out West was held on 8, 9 and 10 August 2013.

Source: http://www.wayoutwest.se/en/line-up

Line-up

Slottsskogen

Stay Out West (Clubs)

Azealia Banks, Neil Young & Crazy Horse, and Solange were booked but cancelled their shows.

2014

Line-up

References

  1. ↑ "Way Out West utökas med film". Göteborgs-Posten. Retrieved 1 February 2013.
  2. ↑ "Sustainability". Way Out West. Retrieved 1 February 2013.
  3. ↑ Genborg, Linda. "Way Out West Goes Veggie". Göteborg Daily. Retrieved 1 February 2013.
  4. ↑ "Köttfri festival väcker känslor". Expressen. Retrieved 1 February 2013.
  5. ↑ Dalén, Karl. "Tidning i 'köttbråk' med Way out west". Dagens Nyheter. Retrieved 1 February 2013.
  6. ↑ "Grattis till vinnarna av Gyllene Hjulet 2012!". Gyllene Hjulet. Retrieved 1 February 2013.
  7. ↑ Thambert, Fredrik. "Månadens Utomhus". Resumé. Retrieved 1 February 2013.
  8. ↑ Jedvik, Hanna. "Way out west får internationellt pris". Göteborgs-Posten. Retrieved 30 October 2011.
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