WYKV

WYKV is a Christian Contemporary radio station licensed to Ravena, New York and serving the Capital District and upper Hudson Valley of New York. The station is owned by Educational Media Foundation and broadcasts at 3 kilowatts ERP from a location in Selkirk, New York. It is an O&O of EMF's K-LOVE network.

History

The 94.5 frequency signed on as WRAV-FM in November 1991 with a Jones "Adult Choice" satellite-fed Adult Contemporary format which tried to target Albany's southern suburbs. WRAV struggled from the outset with no less than three rivals in Albany and, soon after signing on, a rival in Catskill as well. As a result, the station struggled financially and was sold in November 1993 after nearly going dark; the new owners switched programming services to the ABC/SMN "Hot AC" format and relaunched the station as WEMX (Mix 94.5). Though WEMX was better off financially, it still struggled in terms of ratings and revenue.

In June 1995, WKLI/WABY(1400) owner Paul Bendat bought WEMX and that August (after five weeks of syndicated talk shows and hot adult contemporary music) changed the station's format to a simulcast of the adult standards format heard on WABY. Initially, the station had various prior commitments on weekends to clear and was forced to sign off overnights due to a programming service conflict between WABY and WCKL in Catskill. In May 1996, the station was granted a call letter change to WABY-FM. From the outset, the simulcast was wildly successful with ratings often being among the Top 5 stations (12+) in the Albany market. WKLI had always supported the WABY stations and although revenue at WABY improved, a misconception of the value of its audience due to poor sales staff never allowed it to reach its potential. A decline at WKLI coupled with the lure of money led to Bendat's days being numbered.

In February 1999, Bendat sold his stations to Tele-Media, Inc., which, that Spring, replaced adult standards with satellite-fed soft gold from the ABC/SMN "Memories" network outside drivetimes (and flipped the AM side to news programming by day in April 1999). The station converted back to all-local programming after a Christmas music stunt in late-1999, as well as a flip to soft adult contemporary, which came on December 26, 1999 with the reincarnation of the K-Lite format formerly on 100.9 FM, with the WKLI calls moving to 94.5. Given its signal impairments and fierce competition from WYJB, WKLI's ratings fell to levels not seen in years and revenue barely improved compared to the standards format, though the station had some success with Delilah in the evening hours.

Tele-Media left the Albany market in August 2001, with WKLI and WABY being sold to Syracuse, New York-based Galaxy Communications. The sale resulted in a format flip for WKLI to "Classic rock that Really Rocks", becoming WRCZ (94 Rock) (with former WPYX morning host Bob Mason in mornings) on October 31, 2001.^[1]

On January 4, 2006, WRCZ and WEGQ joined together in a format flip to mainstream rock as 93.7/94.5 The Bone. At this time, WRCZ became WBOE, and WEGQ became WOOB. The station became home to Nights with Alice Cooper and NASCAR NEXTEL Cup motorsports. J. R. Gach, a holdover from 94 Rock, was the morning personality until August 2006.

On February 16, 2007, the Bone format ended as the signal was cut off in the middle of "Ride the River" by Eric Clapton, as Galaxy exited the Albany market after both stations were sold to Educational Media Foundation in a fire sale. The station became an O&O of the K-LOVE network, and took on the WYKV call letters on July 6, 2007 after four months under EMF ownership.

References

External links

• Query the FCC's FM station database for WYKV
• Radio-Locator information on WYKV
• Query Nielsen Audio's FM station database for WYKV

Coordinates: 42°33′22″N 73°52′05″W / 42.556°N 73.868°W / 42.556; -73.868