WUSH

WUSH

City	Poquoson, Virginia
Broadcast area	Hampton Roads
Branding	"US 106-1"
Frequency	106.1 FM MHz (also on HD Radio)
First air date	April 2001[1]
Format	Country[2]
Power	11,000 Watts
HAAT	149.3 meters (490 ft)
Class	B1
Facility ID	78447
Transmitter coordinates	36°51′39.0″N 76°21′1.0″W / 36.860833°N 76.350278°W / 36.860833; -76.350278
Callsign meaning	W United States Hampton (Roads)
Former callsigns	WEXM (2001-2003) WKOC (2003-2004) WPYA (2004-2004) WKCK-FM (2004-2005) WZNR (2005-2006) WNRJ (2006-2007) WUFH (2007-2008) WUSH (2008-Present)[3]
Affiliations	Premiere Networks
Owner	Sinclair Telecable, Inc. (Commonwealth Broadcasting, LLC)
Sister stations	WNIS, WROX-FM, WNOB, WTAR, WUSH-HD2
Webcast	WUSH Webstream
Website	WUSH Online

WUSH is a Country formatted broadcast radio station licensed to Poquoson, Virginia, serving Hampton Roads.^[2] WUSH is owned and operated by Sinclair Telecable, Inc.^[4]

WUSH is licensed by the FCC to broadcast in the HD radio (hybrid) format.^[5]

History

The 106.1 frequency was formerly a translator for WROX-FM to service signal dropouts in Downtown Norfolk. This signed on in 1995.^[6] In April 2001, 106.1 was upgraded to a full-powered frequency as WEXM, serving the Eastern Shore of Virginia (with a city of license of Exmore), and again simulcasting WROX.^[7] The simulcasting would be discontinued in March 2004, as 106.1 would relocate their tower to Hampton and be re-licensed to Poquoson.^[8]

On March 7, 2004, the 106.1 signal would debut as Adult Hits WPYA "106.1 Bob-FM".^[9] This format was very popular with listeners, and fared much better than sister station WKCK (now WNOB)'s Country format. The two stations swapped signals, formats and call letters, and became "Kick 106" on September 23, 2004.^[10] That would last until 5 p.m. on February 2, 2005, when the format, which never had high ratings, was dropped and the station began stunting with Snoop Dogg's "Drop It Like It's Hot" for two days straight. The Top 40/CHR format known as WZNR, "The Zone @ 106.1," debuted at 2 p.m. on February 4, with Kelly Clarkson's "Since U Been Gone" being the first song played.^{[11][12][13][14]} The station was hoping to fill the market's Mainstream Top 40 void that was left open by WNVZ in 1993 by giving listeners "All The Hits, Not Just Some Of Them." The station also carried the syndicated morning show, "The Playhouse", which is based out of Portland, Oregon (the reasoning behind this was most likely that the show's host (PK)'s hometown was Virginia Beach).^[15][16]

Even though the format was well received in the area, the station had low ratings. On September 21, 2006, at 12:04 pm (ET), WZNR exited the "Zone" by segueing from the All-American Rejects' "Move Along" to an introduction to the new WNRJ, "Energy 106.1, Music That Makes You Move", followed by its first song in the new format, Bob Sinclar's "Rock This Party (Everybody Dance Now)."^[10][17][18] WNRJ's format, branding and logo are also extremely similar to that of Alan Burns' Movin' format. Although this station was billing themselves as a "Rhythmic Hot AC," WNRJ was expected to lean slightly towards a Dance direction (as evidenced by the Sinclar track they launched with).

In January 2007, Energy's playlist began to shift towards Rhythmic Contemporary by incorporating more current R&B/Hip-Hop product into the mix and lessening on Dance and Old School tracks as a way to boost ratings and because of WWHV's flip from Urban to Sports (now WXTG). During this time, the station was still suffering from dismal numbers in the Arbitron ratings. On August 27, at Midnight (ET), Energy shifted formats to Adult Top 40, with the current Hot AC Pop/Rock fare mixed in with some of the Rhythmic crossovers that were held over from the previous format.^[19]

December 2007 relaunch

Energy's new Adult Top 40 format ultimately failed in the ratings, as the station peaked below a 2 share for the market's ratings. Sinclair Communications decided to take station in a different direction by flipping back to their previous country music format, while going in stunt mode for about 4 days to promote the change. On December 14, 2007, just before 2 pm (ET) and after playing its final song, "Bye Bye Bye" by NSync, WNRJ began stunting, temporarily playing and repeating Garth Brooks songs on loop and used the moniker "Garth 106."^{[20][21][22][23]}

The station completed its shift back to country as WUSH, "US106, America's Country" at 5 p.m. on December 18, 2007.^[20][24][25] Two days later, though, the station took the WUFH call sign. The station continued to ID as "WUSH", signaling a possible goof with either the station or the FCC. The call letters were corrected on January 2, 2008.^[26][27]

On August 15, 2008, the FCC granted a request from Sinclair Communications to move the antenna and increase the power of WUSH. Owner Bob Sinclair also made the announcement on-air at 5 pm. The new tower started broadcasting on May 29, 2009 with 11,000 watts in Portsmouth, Virginia.^[28]

In 2014, WUSH started broadcasting in HD Radio and put sister station WROX-FM on its HD2 sub-channel. On March 25, 2016, the HD2 channel shifted to classic rock, branded as "96.5 Rocks", which is simulcasted on translator W243DJ (96.5 FM).^[29]

References

External links

• US 106-1 Online
• Query the FCC's FM station database for WUSH
• Radio-Locator information on WUSH
• Query Nielsen Audio's FM station database for WUSH