WRUB (FM)

WRUB
City Sarasota, Florida
Broadcast area Sarasota, Tampa Bay Areas
Branding Rumba 106.5
Slogan "#1 Para Exitos y Musica Variada"
Frequency 106.5 MHz (also on HD Radio)
Translator(s) 100.3 W262CP Bayonet Point/103.5 WFUS-HD2 Gulfport
105.1 W286CQ Sarasota (relays HD3)
First air date 1965 (as WSPB-FM)
Format Spanish Hits
HD2: Hit Nation - iHeart "Formula Lab"
HD3: Classic rock (WTZB simulcast)
Audience share 5.3 (Fa'07, R&R[1])
ERP 13,000 watts
HAAT 178 meters
Class C2
Facility ID 48672
Transmitter coordinates 27°32′42.00″N 82°34′27.00″W / 27.5450000°N 82.5741667°W / 27.5450000; -82.5741667
Callsign meaning RUmBa
Former callsigns WSPB-FM (1965-1982)
WMLO (1982-1986)
WSRZ (1986-1989)
WSRZ-FM (1989-1999)
WCTQ (1999-2016)
WLTQ-FM (2016)
Affiliations Premiere Radio Networks
Owner iHeartMedia, Inc.
(Citicasters Licenses, Inc.)
Website rumba1065.com

WRUB (106.5 FM, "Rumba 106.5") is a radio station broadcasting a Spanish hits format. Licensed to Sarasota, Florida, USA, it serves the Sarasota / Bradenton and Tampa Bay Areas. The station is currently owned by iHeartMedia, Inc.

WRUB's transmitter is located near the intersection of 33rd Street W and 8th Avenue W in Memphis, south of the Sunshine Skyway Bridge, giving the station city-grade coverage not only to the Sarasota-Bradenton area, but also to the Tampa Bay area as well, as far north as Tampa and Largo. The station's coverage area extends north towards Lakeland and Pasco County, but faces interference from first-adjacents WGHR 106.3 Spring Hill and WXXL 106.7 Tavares (WRUB's sister station).

On February 24, 2016, the then-WCTQ began simulcasting its country music format on 92.1 MHz Venice, Florida, replacing AC "The Coast" WLTQ-FM, and the station re-branded as "92.1 CTQ" in preparation for a new format on the 106.5 frequency. This put WCTQ back on its previous home on the dial, which it occupied from 1987-1999.[2] On February 29, 2016, WCTQ at 106.5 changed their call letters to WLTQ-FM. On March 7, 2016, WLTQ-FM changed their format to Spanish hits, branded as "Rumba 106.5", targeting the Tampa Bay radio market to the north.[3] On March 14, 2016, Rumba began simulcasting on 100.3 W262CP Bayonet Point, which simulcasts on 103.5-HD2; the translator, which broadcasts ditrectionally to the south from its transmitter in Holiday and serves northern Pinellas County (but not its city of license of Bayonet Point, which is further north from Holiday), is essential, due to the aforementioned interference with the 106.5 frequency by WGHR. That same day, 106.5 changed its callsign to WRUB to better match the new format.

References


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