Vadacurry

Vadacurry
Theatrical poster
Directed by	Saravana Rajan
Produced by	Dayanidhi Azhagiri
Written by	Saravana Rajan
Starring	Jai Swathi Reddy RJ Balaji
Music by	Vivek Siva Mervin Solomon
Cinematography	Venkatesh S.
Edited by	Praveen K. L. N. B. Srikanth
Production company	Meeka Entertainment
Distributed by	Radiance Media
Release dates	19 June 2014 (2014-06-19)
Country	India
Language	Tamil

Vadacurry is a 2014 Indian Tamil comedy-thriller film written and directed by debutant Saravana Rajan.^[1] The film stars Jai and Swathi Reddy and was produced by Dayanidhi Azhagiri's Meeka Entertainment. The film has cinematography by Venkatesh and the technical crew includes editing by Praveen K. L. and N. B. Srikanth and art direction by Ramalingam, while the costumes were being designed by Anusha Dayanidhi.^[2] The film which started filming on 19 August 2013,^[3] was released on 19 June 2014. It was also dubbed and released in Telugu as Kulfi.

Plot

Satish (Jai), is a newly appointed medical representative, who is basically a family man, living with his brother an auto-rickshaw driver. Sathish is always embarrassed about his mobile phone, and much to his delight picks up a phone which is left carelessly by its owner at a tea shop. The mobile phone gets him into trouble and his carefree life with girlfriend Naveena (Swathi) turns upside down.

The abstract of the story is the hero a medical rep, steals a IPhone as he gets embarrassed because of his previous phones. And when he feels guilty and tries to return it, he faces many problems as it belonged to big mafia leader. The mafia operates a network who resells the expired medicines into the market by changing the expiry dates. What are problems that the hero faces after that and how he tackles along with the relationship issues with his lover is the remaining story.

The comedian RJ Balaji has done a decent job. The humor scenes are more effective in the second half than the first half. Sunny Leone's item song might be a good marketing strategy doesn't have any value with the script, RJ Balaji's dialog delivery is too fast like he speaks in radio shows and also it's boring to hear the same phrases that he uses in radio shows in some places. His comedy is more effective towards the end when he tries it through expressions in scenes. The Iphone song in second half slows down the movie's phase. The movie is fair entertainer except a very usual climax and the fact Ajay Raj (Dhayalan) is not aware of the mafia leader and mistakes Jai for him while they show him very popular in that field. but because of the fight, naveena tried to jump on the train line but only for satish to arrive.

Cast

• Jai as Sathish
• Swathi Reddy as Naveena
• RJ Balaji as Karikalan aka vadacurry
• Aruldoss as Sathish's brother
• Kasthuri as Satish's Sister-in-law
• Ajay Raj as Dhayalan
• Misha Ghoshal as Naveena's Friend
• Sai Prashanth as Ravishankar
• Venkat Prabhu (Special appearance)
• Premgi Amaren (Cameo appearance)
• Mahat Raghavendra (Cameo appearance)
• Sunny Leone Special appearance in the song "Low Aana Life u"

Production

Dayanidhi Azhagiri's Meeka Entertainment announced its next production venture in July 2013 to be directed by debutant Saravana Rajan, a former associate of director Venkat Prabhu. The film was titled Vadacurry, a famous South Indian gravy/curry.^[4] Jai and Swati Reddy were selected to play the lead, coming together after Subramaniapuram.^[5] Though it was initially reported that Anirudh Ravichander would compose the music for the film,^[3][6] the producer confirmed in September 2013 that Yuvan Shankar Raja was signed on.^[7] However despite composing one song for the film, Yuvan's busy schedule meant that he unable to complete his commitments and was replaced by newcomer duo Vivek Shiva and Mervin Solomon, who had been recommended by Anirudh.^[8][9] Sunny Leone was signed on by Azhagiri for a special appearance in a song, making her Tamil debut with this film.^[10][11]

The filming began on 19 August 2013.^[12][13] A pooja was held with director Vetrimaaran and Kasthuri in attendance.^[14] The first look poster was unveiled on 23 August 2013.^[15] The first schedule of shooting was completed on 3 September 2013.^[16]

Soundtrack

The film's soundtrack was composed by newcomer duo Vivek Shiva and Mervin Solomon, while Yuvan Shankar Raja composed one song "Uyirin Maeloru Uyirvandhu" for the film. The songs were met with a positive response from critics.^[17] The album marked the Tamil debut of Diwakar. The duo later composed two more songs, which featured in the film but not in the soundtrack.

Release

The satellite rights of the film were sold to Zee Thamizh ^[18] The film was released on 19 June 2014 by Varun Manian's Radiance Media,^[19] ahead of three other Tamil films.^[20]

Critical reception

Baradwaj Rangan wrote, "In the Venkat Prabhu universe, plot comes last, the jokes first. And this is where Saravana Rajan scores. Forget the fact that you’re watching a real movie and slip into “skit” mode — and you may find yourself possessed by the film’s spirit, thanks mainly to RJ Balaji".^[21] The Times of India gave the film 3 stars out of 5 and wrote, "Director Saravana Rajan coasts through the first half with the motormouth RJ Balaji, whose kitchen sink brand of comedy results in many laughs and quite a few misses. And, yet, despite the flair, the film feels uneven and the strain to maintain a lighthearted tone makes one think that nothing is really at stake here. The plot could have made into a great black comedy, a satire on our materialistic lifestyle, but there is hardly any sting here".^[22] Deccan Chronicle gave it 2.5 stars and called the film "fairly engaging", writing that, "although good in parts, numerous scenes can peter out, mostly due to the super thin story and plot. The laughs in the first half were generously distributed, making it a relative breeze for the viewing audience. But one finds hardly any chemistry between the lovers on screen, and the second half can thus fizzle out due to lack of depth, which the laughs alone cannot compensate for".^[23] Hindustan Times wrote, "Vadacurry is stretchy and the story jumps lanes and badgers us with its convoluted contours. What could have been a stinging black comedy, a smarting satire on greed and profiteering ends up as a mishmash".^[24]

The New Indian Express wrote, "Between the positives and the negatives, the positives largely outweigh the negatives here. A commendable effort from a debutant maker to strike away from the routine formula scenario, Vadacurry is a fairly engaging watch".^[25] Indo-Asian News Service gave it 3 stars out of 5 and wrote, "Vadacurry has a promising story, one that connects with you instantly, but it needed powerful performances to be an edge-of-the-seat-thriller, which surely was missing. Despite...shortcomings, Saravana keeps audiences hooked with his story that dishes out all the necessary elements of a commercial entertainer...the end product is not exceptional, but satisfying".^[26] Sify wrote, "Vadacurry is light and easy, enjoyable for the most part and is packed with delicious little scenes and moments that will have you chuckling, the moment you settle into your seat. Debutant Saravana Rajan, coming from Venkat Prabhu school of filmmaking has made a fun film, with right mix of entertainment elements".^[27] S. Saraswathi of Rediff gave the film 3 out of 5, calling it "a commendable effort by the director and definitely worth a watch".^[28] Behindwoods gave the film 2.75 out of 5 and stated, "Vadacurry has a lot of fun elements on offer", calling it "a spicy entertainer pulled out of a normal story".^[29] Oneindia praised the movie for what it called a "high engagement rate".^[30] Indiaglitz in its review said, "Debutante director Saravanan Rajan has packaged a wafer thin story with equal share of comedy, romance, sentiment and suspense".^[31]

References

External links

• Vadacurry at the Internet Movie Database
• Vadacurry Website