USFI

This article is about the advertising agency. For the Fourth International Trotskyist, see Fourth International (post-reunification). For the former military unit, see United States Forces – Iraq.

USFI/Safeguard is a multi–national, full–service print and promotional and marketing company, headquartered in Dallas, Texas, with regional offices in Virginia, Florida, Illinois, and Colorado. USFI/Safeguard is part of the Deluxe corporation, headquartered in Shoreview Minnesota.

USFI serves over 2,600 clients in the hospitality, cellular, electronics, financial services and retail industries. Initially specializing in the design and production of printed items, USFI has grown to become a provider of print and promotional services, and targets both the Hospitality industry as well as B2C companies with 100- 10,000 doors, or locations.

Timeline

1984 – Faisal Ahmad leaves Burroughs Corp to start US Forms Inc., acquiring first account, Pearle Vision
1986 – Administrative assistant hired
1987 – Nancy Henger joins company, acquires Omega Optical account
1990 – Steven Sutor hired as Controller
1990 – David Porter joins as Marketing Representative and acquires PageMart and Sears Employee Credit Union accounts
1991 – Core competencies expand to enable becoming Omega’s Agency of Record, producing Magazine ads and printed four–color work
1991 – Dedicated creative department established by Ed Angerstein
1993 – Tim VanCleave hired as ninth employee to generate new business – acquired Parkland Hospital account to significantly grow revenue
1993 – USFI recognized as one of Top 100 Fastest Growing Companies by SMU Cox School of Business
1995 – Steve Ealy hired to manage expansion of newly computerized creative department
1997 – USFI Gains GTE Directories, designs and produces directory covers nationwide as well as collateral
1997 – Steven Sutor moves from Controller position to build an IT department
2000 – USFI launches new cellular provider MetroPCS via print, web, in–store campaigns
2000 – USFI surpasses $10 million in annual sales, explores web marketing capabilities
2001 – Dedicated Hospitality Division is founded
2003 – Hospitality Reps expand to key markets nationwide, company legally changes name to USFI
2003 – Robert Lyman joins the company for technology business development and MetroPCS account service
2004 – First USFI Distribution Center is established
2006 – USFI surpasses $20 million in annual sales
2008 – Dan Zipes is hired to convert Distribution Center into Logistics and Supply Chain Division
2008 – USFI/GreenWorks is launched, a web–source of green products and information for hospitality, academic and other markets
2009 – USFI at 25 year mark receives full identity re–design and positioning
2011 – USFI hires Douglas Ritter as VP of Marketing and Business Development
2012 – USFI launches new e-commerce effort, Vertical Cubed, based on a Kentico platform
2012 – Faisal Ahmad, CEO and President of USFI passes away on Friday March 2
2012 – USFI names Douglas Ritter President of USFI on March 5
2012 - USFI launches new Health & Beauty division on March 10
2012 - USFI shuts down Vertical Cubed and outsources the Digital Design with a partner
2015 - Safeguard, a division of Deluxe, finalizes an asset purchase of USFI, now known as USFI/Safeguard

Recent recognition

2008 7 Davey Awards
2008 6 GD USA Awards (American Graphic Design)
2009 11 Communicator Awards
2009 6 GD USA Awards
2009 9 Davey Awards
2010 USFI ranked 14th among National Distributors

Key management

General Manager is Douglas Ritter
Chief Financial Officer and SVP is Mary Keller
VP Hospitality Sales is Tim Van Cleave
VP Sales National Accounts is David Porter
Creative Director is Rodger Chavis
VP of Information Technology is Steven Sutor
Senior Manager of Logistics and Supply Chain is Deon Holmes
VP of Operations is Caryl Barrineau

External links

This article is issued from Wikipedia - version of the 7/31/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.