U.P. Town Center

U.P. Town Center
Location Katipunan Avenue, Loyola Heights, Diliman, Quezon City
Opening date September 30, 2013 (2013-09-30)
Developer Ayala Land
Management Ayala Malls
Architect Benoy
Total retail floor area 74,000 square metres (800,000 sq ft)
No. of floors 2

U.P. Town Center abbreviated as UPTC is a shopping center in Quezon City, Metro Manila, Philippines, managed by the Ayala Malls group. It opened on September 30, 2013.

Development

Ayala Land secured a 25-year lease contract[1] with the University of the Philippines to develop the 7.4 hectares (18 acres) lot which is part of the university's campus to build a shopping mall complex. The lot was the former location of the U.P. Integrated School. The trees already in the lot were not cut down and 40 percent of the land are designated for open space.[2]

The U.P. Town Center will be opening in three phases. The first phase is primarily for restaurants and retail stores which covers 4,700 square metres (51,000 sq ft). The second phase containing more retail in dining outlets covering a 26,000 square metres (280,000 sq ft) floor plan was completed by May 2015. The third and last phase which will cover 37,000 square metres (400,000 sq ft) is scheduled to be completed in 2016 and will contain four cinemas, offices as well as more retail stores and restaurants including a 2 storey H&M store.[2]

Architecture

The architectural design and master planning of the U.P. Town Center was done by international architectural firm Benoy.[3]

Facilities and tenants

The U.P. Town Center is marketed as the "first and only university town center" in the Philippines primarily targeting students from universities and other educational institutions along Katipunan Avenue such as the University of the Philippines, Ateneo de Manila University, and Miriam College.[2]

Initially, shortly after the first phase of the complex was opened, most of the tenants were restaurants and other dining outlets. In November 2013, there were 30 tenants with 28 of them being dining outlets and only two being retail stores. By this time Ayala Malls were reportedly prioritizing new restaurant and dining brands over popular fast-food chains and restaurants since many of these brands already have outlets along Katipunan Avenue.[4]

Upon the completion of the second phase, numerous retail brands primarily selling fashion, sports, tech, and stationery goods or services targeting millennials opened stores at the U.P. Town Center.[2]

U.P. Town Center also has a supermarket, named Merkado Supermarket. Merkado Supermarket is a 50-50 joint venture between Ayala and Puregold and the outlet in the shopping comlex is the first outlet under the brand name.[5]

Restaurants:

Additional Restaurants:

See also

References

  1. ↑ Aquino, Tricia; Montealegre, Krista Angela (3 November 2013). "3 hurt as ceiling collapses at UP Town Center". InterAksyon.com. Retrieved 11 December 2015.
  2. 1 2 3 4 Cabatit-Alegre, Julie (23 May 2015). "UP Town Center rises". The Philippine Star. Retrieved 11 December 2015.
  3. ↑ "UP Town Center". Benoy. Benoy Limited. Retrieved 11 December 2015.
  4. ↑ Baga-Reyes, Vangie (28 November 2013). "New dining hub rises in Katipunan, QC". Philippine Daily Inquirer. Retrieved 11 December 2015.
  5. ↑ "Ayala, Puregold launch supermarket in UP Town Center". Rappler. 27 July 2015. Retrieved 11 December 2015.

Coordinates: 14°44′12″N 121°03′36″E / 14.736667°N 121.06°E / 14.736667; 121.06

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