Tune (company)

Tune
Private
Predecessor HasOffers
Founded 2009
Founders Lucas and Lee Brown
Headquarters Seattle, Washington
Key people
 Peter Hamilton (CEO)
Services Saas
Website Tune website

Tune (stylized as TUNE) is a mobile platform company based in Seattle, Washington.[1][2] It was previously named HasOffers, changing its name in 2014. The company produces two lines of SaaS: Tune Marketing Console and HasOffers.

Company history

The company was initially founded as HasOffers in 2009 by twin brothers Lucas and Lee Brown.[3] The twins bootstrapped the company, using their own finances to found the firm.[4] The company’s CEO is Peter Hamilton,[5] who was promoted to the position in 2012.[6] By 2011 the company was measuring $300 million in partner payouts.[3] In 2013 it received $9.4 million in funding from Accel. Then, in 2014 it changed its name to Tune, the name coming from the idea of helping customers better “tune” their marketing campaigns.[7] By the end of 2014 the company had $40 million in revenues. That year they also acquired two more private companies, without releasing their names.[8] In 2015 the company received $27 million in series B funding, from Icon Ventures.[5] The company is headquartered in Seattle, and has offices in San Francisco, New York City, London, Dallas, Tel Aviv, Seoul, and Berlin.[5][9][10] In February 2014, HasOffers and Mobile App Tracking were removed[11] as a Facebook Mobile Measurement Partner for violating Facebook's device-level[12] sharing policy. In 2015, Tune acquired Artisan Mobile, a Philadelphia-based start-up that app developers use to track their projects.[13]

Programs

Until 2014 the company had two lines: MobileAppTracking “which measures mobile app installs and in-app events” and HasOffers “which helps ad networks track their publisher relationships and reconcile post-conversion and post-install payment”.[5] MobileAppTracking was launched in 2011 in order to augment HasOffers, and measure who was downloading the apps of app suppliers like Yahoo! and Zynga.[14] As of 2014, Tune also produces MobileDevHQ “which aims to help developers manage their unpaid acquisition channels.” In addition to this, Tune has a partner portal and agency center, where ad networks co-manage campaigns with their publishers.[15][5] MobileDevHQ was an independent company before being acquired by Tune in 2014, as Tune’s first equity acquisition.[16]

Awards

In 2014 Tune was ranked number 88 on the Inc. 500, increasing its revenues from about half a million in 2010 to $18.9 million in 2013. In 2013 it was ranked number 64.[17][18][19][20]

References

  1. ↑ "Analytics startup HasOffers renames itself Tune - VentureBeat - Mobile - by Richard Byrne Reilly". VentureBeat.
  2. ↑ "HasOffers scores $9.4M first round led by Accel Partners - VentureBeat - Deals - by Dylan Tweney". VentureBeat.
  3. 1 2 John Cook. "HasOffers: Twin brothers bring a new face to affiliate marketing". GeekWire.
  4. ↑ Anthony Ha. "Aiming To Dominate Mobile Ad Attribution, HasOffers Raises $9.4M Round Led By Accel". TechCrunch. AOL.
  5. 1 2 3 4 5 "TUNE Plans To Expand Its Product Team With $27 Million In Series B". AdExchanger.
  6. ↑ John Cook. "Tech Moves: HasOffers taps CEO; Tableau bolsters board; EveryMove's key hires; etc. - GeekWire". GeekWire.
  7. ↑ Anthony Ha. "Mobile Ad Company HasOffers Changes Its Name To Tune". TechCrunch. AOL.
  8. ↑ John Cook. "Mobile marketing startup Tune tops $40M in 2014 revenue, makes two mystery acquisitions". GeekWire.
  9. ↑ "Mobile-analytics firm HasOffers is killing it in Seoul - VentureBeat - Mobile - by Richard Byrne Reilly". VentureBeat.
  10. ↑ Blair Hanley Frank. "Tune takes first steps onto European mainland with new Berlin office". GeekWire.
  11. ↑ "Facebook Attribution for MAT". Retrieved 2015-07-05.
  12. ↑ "Updated: Facebook drops mobile ad partners HasOffers and Kontagent for holding on to user data too long". VentureBeat. Retrieved 2015-07-05.
  13. ↑ Jacob Demmitt. "Tune acquires Philadelphia startup to add app engagement tracking". GeekWire.
  14. ↑ "High-Tech Start-Up Focus: HasOffers Has Identical Twin Entrepreneurs". The Huffington Post.
  15. ↑ "The top 10 mobile advertising companies - VentureBeat - Mobile - by Matt Marshall". VentureBeat.
  16. ↑ Sarah Perez. "TUNE (Formerly HasOffers) Acquires MobileDevHQ To Expand Into Unpaid User Acquisition". TechCrunch. AOL.
  17. ↑ "TUNE - Seattle, WA". Inc.com.
  18. ↑ John Cook. "Here are the top Pacific NW companies on Inc. 500 list: Level 11, HasOffers, Spoken, Puppet Labs and others". GeekWire.
  19. ↑ Taylor Soper. "Revealed: The winners of the 2014 GeekWire Awards". GeekWire.
  20. ↑ "Mobile Company Tune Taps Truste Vet For Chief Privacy Officer". mediapost.com.
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