For other uses, see Tom tom (disambiguation).
TomTom N.V.
Naamloze Vennootschap
Traded as Euronext: TOM2
Industry Consumer electronics, Automotive, Licensing, Telematics
Founded 1991
Founder Harold Goddijn
Corinne Vigreux
Peter-Frans Pauwels
Pieter Geelen
Headquarters Amsterdam, Netherlands
Key people
Harold Goddijn (CEO), Peter Wakkie (Chairman of the supervisory board), Alain De Taeye (Member of the Management Board)
Products GPS navigation software and devices, digital maps, Sports Watches, Action Cameras
Revenue Decrease 950 million (2014)[1]
Decrease € 21 million (2014)[1]
Profit Decrease € 22 million (2014)[1]
Total assets Decrease € 1.601 billion (2014)[1]
Total equity Increase € 900.60 million (2014)[1]
Number of employees
4,400 (2015)
Subsidiaries Tele Atlas

TomTom NV is a Dutch company that produces traffic, navigation and mapping products. TomTom also makes action cameras, GPS sport watches, fleet management systems, and location-based products. As of 2015 TomTom's business has four business units: Consumer, Automotive, Licensing and Telematics through which it sells and licences its technology and products. Founded in 1991 and headquartered in Amsterdam, the company currently has 4,600 employees worldwide and sells products in over 50 countries. TomTom was originally named Palmtop Software, founded by Peter-Frans Pauwels, Pieter Geelen, Harold Goddijn and Corinne Vigreux.[2] TomTom currently has 56 offices in 37 countries.[3]

In 2004 TomTom launched the first PND, creating a new consumer electronics category. TomTom has since sold nearly 80 million PND devices worldwide.[4]

In 2008, TomTom acquired Tele Atlas, a digital map maker, for €2.9 billion.

On 11 June 2012, at an event for Apple's iOS 6 preview, TomTom was announced as the main mapping data provider for Apple's revamped iOS 6 "Maps" app, replacing Google Maps.

In 2013, TomTom entered the GPS Sports Watch market and the following year, in 2014, it launched its Action Camera, The Bandit.

Late 2015, TomTom extended its deal with Apple and signed a new contract with international transportation network company Uber. The Uber driver app now uses TomTom maps and traffic data in 300 cities worldwide.[5]

TomTom currently has 58 offices in 35 countries.


Early years: 1991 - 2002

The company was founded in 1991 and, until 1996, developed business-to-business applications such as meter reading and bar-code reading. Subsequently, the company moved its focus to PDA software for the consumer market. Early mapping software included EnRoute, Citymaps and Routeplanner. The first navigation product was released in 2002.


TomTom Navigator

The company released its first navigator product, TomTom Navigator, in 2002, for Windows CE-powered PDAs, bundled with car cradle and GPS receiver.[6] Version 2 of Navigator was released in 2003, followed in March 2004 by TomTom Navigator 3 for Windows CE, with live traffic data available on subscription, downloaded over the phone/PDA's data connection.


TomTom Go

Their first all-in-one device, the TomTom GO, based on NavCore version 4.1, was released in March 2004. It had a 3.5 in 320x240 screen, 200 MHz CPU, 32MB of RAM and integrated SD reader,[7] and was substantially cheaper than other all-in-one solutions, at £499 in the UK,[8] and by year-end generated 60% of the company's revenue.



On Friday 27 May 2005, TomTom listed on the Amsterdam Stock Exchange, valuing the company at nearly EUR500m.[9]

Several NavCore 5 products were released in 2005, with a unified feature and codebase: Navigator 5 for Windows CE and Palm OS, TomTom Mobile 5, and the updated GO models, the 300, 500 and 700.

TomTom Plus

For the version 5 release, the Traffic subscription service was rebranded 'TomTom Plus'. Weather information and the ability to download new voices and other content were added.

Updated GO-models

All new GO-models supported Bluetooth, in order to connect to a mobile phone for TomTomPlus. The 500 and 700 added hands-free calling, a faster CPU and expanded mapping and storage.[10]

TomTom Rider & TomTom ONE

TomTom expanded their range of NavCore 5 devices with the ruggedized Rider (for motorcycle users), and the budget ONE, in late 2005. Both devices used the SirfStar III GPS chipset, for much better GPS reception than previous devices. The ONE was also significantly slimmer than the earlier GO devices, at the expense of shorter battery endurance.[11]

2006 - 2007

Acquisition of Applied Generics

In January 2006, TomTom acquired the UK company, Applied Generics, forming TomTom Traffic.

Text-to-speech & TomTom HOME

The GO 510, 710 and 910, using NavCore 6, were released in April 2006. The 910 added MP3 player and text-to-speech for road names; all models supported hands-free calling via Bluetooth, new RDS-TMC traffic support and 4" wide screens. The 510 and 710 stored maps on SD card, while the 910 had a 20GB hard drive.[12] TomTom HOME, software for managing a TomTom from a PC was first released to accompany the x10 series.

NavCore 6 was made available as an update to v5 all-in-one devices in summer 2006, and to Navigator users in August 2006. Text-to-speech was supported only on the 910.

In September 2006 the revised NavCore v6-powered ONE was released.[13] An updated RIDER was released in May 2007, and a 4.3 in widescreen ONE XL. Aside from the larger screen, this added support for an RDS-TMC receiver to the existing ONE. Compared with the 510 and 710, the ONE XL, with slightly larger screen, did not have hands-free calling capability, and had a slower CPU, fewer bundled accessories and a lower price.

The GO x20 range released in Q3 2007 had NavCore v7, the 4.3 in screen of the ONE XL, built-in flash storage and an SD card slot. V7 had Map Share, allowing drivers to notify TomTom of closed roads, and for other drivers to share those updates and speech recognition. All x20s included FM transmitter and an MP3 player. Launch models were the 520 and 720, while the 920, released Q4 2007, added Enhanced Positioning Technology, which estimated vehicle position when out of GPS range such as when travelling through tunnels. Text-to-speech was supported across the range.

The ONE XL HD Traffic, featuring integrated Vodafone GSM SIM card for internet-linked 'HD Traffic' data, and the ONE XL-S, which included text-to-speech, were released at the end of 2007. NavCore 7 was released for all older TomTom all-in-one devices with the purchase of a new, compatible map.

Some versions of the HTC Touch Diamond phone came with TomTom Navigator 7, from May 2008. TomTom said that they would not make a standalone release of the software, but in 2009 reversed this policy, and Navigator 7 was made available for general sale, without text-to-speech or speech recognition; as of 2015 TomTom had not produced a further version.


Enhanced Positioning

TomTom released the GO x30 range in April 2008 based on NavCore 8. New features included IQ Routes, which estimated journey times based on average recorded speeds, rather than speed limits, and Advanced Lane Guidance, an on-screen representation of the correct lane to take. The 930, like the x20, had Enhanced Positioning Technology. GSM HD Traffic receivers, plugging into the car's cigarette lighter, added HD Traffic to the GO range.

Refreshed ONE and XL models were released in May 2008, still based on NavCore 7, with an improved speaker.

NavCore 8 updates for NavCore 7 devices, including the ONE v3 and v4, were released in June 2008, giving x20 users (only) IQ Routes and Advanced Lane Guidance, with the purchase of new maps.

HD Traffic

The GO x40 series, with NavCore 8.2, was released in Autumn 2008.[14] The x40 series was branded "LIVE" with built-in GSM SIM card, for connected features including HD Traffic, Google Local search, real-time speed camera updates, and the facility to search for the cheapest fuel on route. In addition, IQ Routes "24/7" used the average speed for the time of day, instead of a time-independent average. x20 and x30 users were given an update with support for IQ Routes 24/7 on buying an up-to-date map.


The GO range was updated again in September 2009 with the 550, 750 and 950 LIVE, with NavCore 9. Compared with the x40, changes were relatively minor. The MP3 player and FM transmitter were removed from the 940 to the 950.

TomTom released a variety of lower-cost models, including a 5 in XXL, with many of the features from the GO x40 and x50, including LIVE, IQ Routes and Advanced Lane Guidance. They do not have a micro-SD slot, and are restricted to a maximum of 2GB of internal storage, Bluetooth hands-free, and voice control.


TomTom signs a global content deal with Apple.


TomTom enters the Sports Watch market with the launch of TomTom Runner and TomTom Multi-Sport GPS.[15]


TomTom extends its range of GPS Sports Watches with the launch of the Runner Cardio GPS with a built in heart rate monitor.[16]


TomTom enters a new product category with the launch of its new action camera, the Bandit. The Bandit comes with a built in media server enabling users to share footage in a matter of minutes. TomTom partners with Bosch on innovative mapping technology for Autonomous Driving.[17]

TomTom launches a new Sports Watch, the TomTom Spark, which in addition to GPS and a heart-rate monitor, now includes music on the wrist and a 24/7 activity tracker. The device can store up to 500 songs on the device and came pre-loaded with bespoke 30 minute work out playlist curated by The Ministry of Sound.[18]

TomTom Group Business Structure


TomTom's Consumer business is focused on creating location-based products that give consumers the knowledge they need to get where they want to go. Their consumer activities are focused on the drive and sports categories; products include PNDs, GPS sports watches and smartphone navigation applications. TomTom consumer products strive to be smart and have intuitive user interfaces, strong GPS performance and innovative design and features.[19]


TomTom's Automotive business provides modular components (maps), and traffic and navigation software to car manufacturers and Tier 1 head unit vendors. Each component can be integrated as a stand-alone product, or combined into the Connected Navigation System.[19]


TomTom's Licensing branche sells TomTom map, traffic and navigation software. It also offers cloud-based products and platforms that allow developers access to create location-enabled applications for businesses and governments. Licensing focuses on two types of customers:


TomTom Telematics is the business-to-business division of TomTom and has been operating since 2005. This arm of TomTom specialises in telematics, providing vehicle tracking, navigation, two-way communications, job scheduling and report-logging capabilities to organizations. In 2010, TomTom said that it was providing its service to over 125,000 vehicles operating in Europe.[20] Telematics offers fleet management solutions for commercial fleets and is also a partner for the insurance industry to provide usage-based insurance products. Telematics' WEBFLEET Software-as-a-Service (SaaS) solution allows integration with third-party applications and offers information security certified to ISO 27001 standards.[19]


TomTom as a company offers five types of products: navigation devices, in-dashboard navigation and car control services, navigation software for installation on mobile devices, sports watches, and action cameras. In-dashboard systems are released for the automotive market. The navigation devices and portable devices with installed software are referred to as units.[21] TomTom Business Solutions products offer telematics services for fleet management, aimed at the business market. The latest of these is the GO 9000 which provides telematics services in a portable unit the same size as the TomTom sat navs.

TomTom units provide a flying interface with an oblique bird's-eye view of the road, as well as a direct-overhead map view. They use a GPS receiver to show the precise location and provide visual and spoken directions on how to drive to the specified destination. Some TomTom systems also integrate with mobile phones using Bluetooth, traffic congestion maps or to actually take calls and read aloud SMS messages.

Models are largely hardware-compatible, with different software; it has been reported that some users have been able to upgrade low-cost hardware with the software of more advanced models, for example providing a ONE XL or GO 510 with most of the functionality of a GO 940.[22]


As of 2008 the global slogan for TomTom is "the smart choice in personal navigation". In the United States and Canada, they use "Go confidently"; in the UK "Find your way the easy way".


Key Dates

1991 TomTom is founded 2012 Global Content Deal with Apple
1991 Software developed for B2B mobile applications and personal digital assistants (PDAs) for consumers 2013 TomTom Consumer diversifies into the GPS Sport Watch market
1996 First navigation software is launched 2013 Acquisition of Coordina in Spain by TomTom Telematics
2001 Focus moves to car navigation 2014 Acquisition of DAMS Tracking in France and Fleetlogic in the Netherlands by TomTom Telematics
2004 Launch of the first Portable Navigation Device (PND) 2014 TomTom partners with Volkswagen to research Highly Automated Driving
2005 IPO on NYSE-Euronext Amsterdam 2015 North American content and European traffic deal with Volkswagen Group
2006 Acquisition of Applied Generics in the UK which formed TomTom Traffic 2015 TomTom Consumer diversifies into the Action Camera market
2008 Acquisition of digital mapping company Tele Atlas Source: TomTom[26]

TomTom HOME and MyDrive Connect

TomTom HOME is a 32-bit PC application that allows synchronization/updates to be sent to the mobile device. The container states that it is compatible with Mac OS × v10.3 or greater and Windows ME/2000/XP/Vista/7/8/8.1 (see above reference). After installation, it has options to choose a device to be associated to and activate the software. A caution is given that the software only allows one device to be associated to an email address and the associated device can be changed only after 14 days since the previous association. TomTom HOME version 2.0 and above is implemented on the XULRunner platform. With version 2.2, TomTom HOME added a content-sharing platform where users can download and upload content to personalize their device such as voices, start-up images, POI sets, etc. At the moment TomTom HOME is on version 2.9.

Despite it being based on the cross-platform XULRunner, TomTom Home lacks support for Linux (and most probably it won't ever support, as the NAV2 devices are mostly legacy models by now).[27] It is for instance impossible to update the maps in these devices by connecting them to another machine running Linux, even when using a common web browser like Firefox that normally allowed such update when run under Microsoft Windows. However the devices can still be read in a Linux OS as a disk drive. There is even software made by the community to manage some functions of the TomTom.[28]

The NAV3 and NAV4 range of models use MyDrive Connect. MyDrive Connect is compatible with 32bit and 64bit versions of Windows XP/Vista/7/8/8.1/10 preview and with most Mac OS. The internal flash memory or the memory card content of the device cannot be accessed anymore through USB for security reasons (modified applications would easily accept a map that wasn't sold by TomTom). The device can update itself by getting files through the HTTP protocol over USB. The Support App is nothing more than a proxy on the PC buffering the download. So far the security achieved using this mechanism has not been broken yet. Also it is worth to mention that the usage of the non-FAT/FAT32 file system brought stability improvement in device operations. On the downside, some users might experience compatibility issues between their PC, device and the MyDrive Connect support application. For those issues, TomTom Customer Services or members of the community forum are usually able to provide solutions.

TomTom on smartphones

Navigation software for several mobile phones discontinued after release 5.2; Navigator, which does not support all the phones that Mobile did, is the nearest equivalent. Mobile 5.2 cannot use maps later than v6.60 build 1223; this and earlier program versions are not compatible with all map versions, particularly other builds of version 6.

These are not supported by TomTom anymore in any way.

TomTom for iOS devices

A version for the iPhone was announced at the Apple WWDC Keynote speech in early June 2009, and released internationally on 15 August 2009 in the Apple App Store, with various map packs for different regions.[29] TomTom Vice President of Marketing Development gave information in an interview by Macworld in July 2009.[30]

Currently the app works with iPhone (all models), the iPod Touch (all models) and the iPad (all models), however Apple dropped the support for the early models and latest versions of the TomTom iOS app might have issues on certain devices. There are two separate TomTom car kits available for certain Apple devices.[31][32][33] The current maps available in each countries' app stores varies according to language availability of the app itself, the country of the app store, and thus differing region group map packs are available.

Turkey and Greece were not included in the larger Europe map pack; this is related to the AppStore's App size limitation of 2 GB. These maps are available separately. Iceland is not available in any map package sold by TomTom at the moment, but they are working on it (and a few other countries too). Also most likely there will be a new iOS app available, based on the NavKit, which might cure the issue with the size limit (also Apple increased the app size limit to 4GB).

TomTom for Android devices

There is an app for Android, called TomTom GO Mobile. It replaced the old app, which had similar features to the iOS app. In March 2015, TomTom announced the new TomTom GO Mobile app for Android with a freemium subscription model for maps with the first 50 miles/75 kilometres per month being free, including all the maps that are available, TomTom Traffic and Speed Cameras. The previous app, which had promised "free lifetime updates", is not available for purchase on Play Store anymore and it's maps are not updated since October 2015. TomTom claims their definition of lifetime map updates is "the period of time that TomTom continues to support the app with updates". Previous customers of TomTom's Android navigation app are offered a discount on the subscription in the new app for three years. There is no provision for users who want to keep using the old app under the conditions it was sold with lifetime map updates.

Partnership with Apple (iOS 6 Maps)

In September 2012, Apple collaborated with TomTom to provide mapping data for its revamped iOS 6 updated Apple Maps app. The partnership was in part due to Apple's decision to wean itself off the products of its competitor, Google.

TomTom Speed Camera app

TomTom introduced a free of charge speed camera app in late 2015.

TomTom Built-in navigation

TomTom partners with several car manufacturers and offers built-in navigation solutions.

Product Car manufacturer
Uconnect(TM) Fiat
Blue&Me TomTom Fiat, Alfa Romeo, Lancia
Renault R-Link Renault
Carminat TomTom Renault
Lexus CT MoveOn Navi Lexus
Mazda Navigation System Mazda
Toyota Touch 2 with Go Toyota



The company offers fee-based services under the name TomTom PLUS, which include services to warn drivers about speed cameras, provide weather updates, change voices and provide traffic alerts. Currently the fees are only for European countries.

Traffic data is also available to subscribers in many parts of Europe and the US via a bluetooth-enabled cell phone with Internet service or an add-on aerial, which picks up RDS data (broadcast on FM radio frequencies) offering traffic information without the requirement for a data connection. The TomTom Plus service is not compatible with Apple's iPhone.

TomTom LIVE Services

In October 2008 the company released LIVE Services on the GO 940 LIVE. These allowed users to receive updates over the mobile telephone network using the SIM card in the device. These services included HD Traffic, Safety Alerts, Local Search with Google and Fuel Prices.

On 12 May 2011, TomTom announced that it was offering up its real-time traffic products to "industry partners" in the United States.[34]

On the latest NAV4 devices the service is not available anymore in the old form. The included services had been separated and now being called TomTom Traffic and Speed Cameras. On the x0/x00/x000 devices the traffic service is free of charge either via the built-in SIM (Always Connected models) or via a compatible smartphone (Smartphone Connected or BYOD - Bring Your Own Device). The speed camera service is free for 3 months on these models. However, there is a newer range, the x10/x100 models, which come now with free lifetime speed camera subscription too.

Map Share

Map Share is a proprietary map technology launched by TomTom in June 2007. Map Share allows users to make changes to the maps on their navigation devices and share them with others. It allows drivers to make changes to their maps directly on their navigation devices. Drivers can block or unblock streets, change the direction of traffic, edit street names and add, edit or remove points of interest (POIs). Improvements can be shared with other users through TomTom HOME, TomTom's content management software.

An online version called Map Share Reporter is on the TomTom website.

TomTom Traffic (previously HD Traffic)

A traffic monitoring service that uses multiple sources to provide traffic information. The service does this by combining data from:

The information is merged by TomTom and algorithms are used to improve the data and filter out anomalous readings. The system sends updates to all TomTom Traffic users every two minutes (and the data the users receive is never older than 30 seconds). Users can receive the service through the built-in SIM, via a smartphone connection or on older devices via a standard phone connection. Re-routing can be set to be transparent to the user with the only sign that the route has been changed due to a traffic jam being a sound indication from the device and a changed ETA.

The system was first launched in the Netherlands in 2007, and expanded to the United Kingdom, France, Germany and Switzerland in 2008. In mid-2011 TomTom live services, including TomTom Traffic are available in the United States, South Africa, New Zealand and the following 17 European countries: Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the United Kingdom. As of 2015, the service is vastly expanded and current coverage is available on the TomTom Traffic site (34 countries as of 26/05/2015 and the list expands every few months to new regions).

TomTom Traffic improvements

IQ Routes

IQ Routes, developed by TomTom and available since spring 2008 on the TomTom GO 730 & 930, uses anonymous travel time data accumulated by users of TomTom satnav devices. Newer TomTom devices use this data to take into account the time and day when determining the fastest route.[36]

Travel time data is stored in Historical Speed Profiles, one for each road segment, covering large motorways, main roads and also small local roads. Historic Speed Profiles are part of the digital map and are updated with every new map release. They give insight into real-world traffic patterns. This is a fact-based routing system based on measured travel times, compared to most other methods which use speed limits or ‘assumed’ speeds.

In September 2008, map upgrade v8.10 was released for x20 series models, extending the IQ Routes feature to those devices[37] with a free software update using TomTom Home.[38]

On the NAV3 and NAV4 models the IQ Routes feature is available by default on all map versions.

Enhanced Positioning Technology

Offers continuous navigation, even when a navigation device can’t receive GPS satellite signals (e.g. in tunnels or amongst high buildings).


TomTom products use Tele Atlas based maps. Map errors are reported using the Tele Atlas Map Insight and the TomTom Map Share Reporter Tool (preferred tool). Reports can be done via the devices too.These reports are processed and approved/rejected by TomTom staff members and the end products are synchronized via the TomTom support applications, such as TomTom HOME for the NAV2 devices and MyDrive Connect for the NAV3 and NAV4 devices. These support applications are available for Windows or Mac OS X based computers.

Maps are not universally compatible across TomTom devices; while most maps are available for most modern devices, a compatible version must be used. Version numbers have a 3-digit number identifying the major version, a dot, then a 4-digit build number. Major version v940, for example, is available for most regions and most devices, but different builds are available for different regions and devices, and supporting different features. The support applications ensure that the correct map version is assigned for download. For NAV2 devices one has to purchase the map via the TomTom HOME support application and for NAV3 and NAV4 devices, one has to obtain the updates via the TomTom webshop.


In April 2011, TomTom "apologized for supplying driving data collected from customers to police to use in catching speeding motorists";[39] the company collected data from its Dutch customers which Dutch police subsequently used to set targeted speed traps.[40]

As a result of this, TomTom was investigated by the Dutch Data Protection Authority (nl:Autoriteit Persoonsgegevens) who found that TomTom had not contravened the Dutch Data Protection Act (nl:Wet bescherming persoonsgegevens).[41]

In 2011, TomTom improved the clarity of its explanation of how it uses the data it collects from its customers.[42][43]

In May 2011, the company announced that it was planning to sell aggregated customer information to the Australian Roads and Traffic Authority, which could also potentially be used for targeted speed enforcement.[44]

The privacy implications of this announcement were widely reported, particularly the lack of anonymity and the potential to associate the data with individuals. The company's practice of selling its user data has been criticised by Electronic Frontiers Australia. David Vaile of the University of New South Wales' Cyberspace Law and Policy Centre has called for an independent technical analysis of the company's data collection practices. TomTom navigation devices collect user data that includes point of origin, point of destination, journey times, speeds and routes taken. The Australian Privacy Foundation said it would be easy to trace the data back to individual customers, even if TomTom claimed it used only aggregated, anonymous data.[44][45]

TomTom VP of Marketing Chris Kearney insisted the information was totally anonymous. In addition to this he said TomTom never sold the information to Dutch authorities with speed cameras in mind, although Kearney would not rule out selling the user data for similar use in Australia.[45]

Such data is being purchased from various mapping companies by governments on a fairly regular basis.[46] It is not known if governments use this data for purposes other than the placement of speed cameras, such as to improve the road network, introduce traffic lights or find accident hotspots.


TomTom's main retail Car Sat Nav competitor is Garmin.[47]


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