The Less You Know, the Better

The Less You Know, the Better
Studio album by DJ Shadow
Released October 4, 2011 (2011-10-04)
Recorded 2009–11
Genre
Length 59:22
Label Island
Producer DJ Shadow
DJ Shadow chronology
The Outsider
(2006)		 The Less You Know, the Better
(2011)		 The Mountain Will Fall
(2016)
Singles from The Less You Know, the Better
  1. "I've Been Trying"
    Released: September 2010
  2. "I Gotta Rokk"
    Released: May 17, 2011
  3. "Warning Call"
    Released: September 7, 2011
  4. "Scale It Back"
    Released: November 4, 2011

The Less You Know, the Better is the fourth studio album by the American hip hop musician DJ Shadow, released on October 4, 2011 by Island Records. Like Shadow's previous efforts, the album's music relies extensively on sampling, and the samples used span many genres and time periods. The album sees Shadow exploring many genres and production styles, from fast-paced tracks prominently featuring guitars and scratching to slow tracks featuring pianos.

The album received mixed to positive reviews, with critics being divided over its mix of styles. General consensus among critics was that despite its shortcomings, the album was an overall solid effort and an improvement over The Outsider. The album's release was preceded by the singles "Def Surrounds Us / I've Been Trying" (2010) and "I Gotta Rokk" (2011), as well as the EPs I Gotta Rokk and I'm Excited (2011). Contributions to the album came from a wide range of artists including Talib Kweli, Afrikan Boy, Posdnuos, and Tom Vek.

Background and development

After the release of his 2006 album The Outsider, Shadow brought his focus less on the production of new material. However, on March 7, 2009, he announced that he was working on music for a new album. Though no release date was given, he assured that "it [would] sound different from the last one". Speaking about recording sessions for the album, Shadow stated that "the hardcore work started just after Thanksgiving of 2009." He stated that he worked "at least eight-plus hours a day at least five or six days a week" and that the making of the album took about a year.[1]

In the time leading up to the release of the album, Shadow would gradually release preview material from the album. The first of the new music to be revealed was a preview of the track "Def Surrounds Us", announced to be from his then-untitled fourth album. More material was revealed in an August 2010 gig in Antwerp, Belgium, where Shadow played some tracks he claimed to be from his upcoming album, though stating that the album was not yet ready and that he would continue working toward having it ready for his 2011 tour. The full version of "Def Surrounds Us", along with another track, "I've Been Trying", were also revealed by Shadow on Zane Lowe's BBC One radio show, followed by a limited single release featuring the two tracks.

Finally, on May 10, 2011, DJ Shadow confirmed via his Facebook page and official website that his new album, revealed to be entitled The Less You Know, the Better, was finished and that it would be released the following September.[2]

Problems faced during the album's development included copyright and sample clearance problems, which led to the withdrawal of an EP released in support of the album, I'm Excited, and delays on the album's release.[3] After these problems were resolved, a final release date in September was announced.

Asked to review the album, Shadow described the album as "beautiful", and stated that he hoped the album would be "timeless" and not restricted to any time period. He also explained that he wanted the album to be able to "appeal to the minds of people, and have them accept what I've done."[4]

"I don't put out a record every year so I can see what others are doing and learn from that and see things that are happening. So I feel that a good record from me never defines 2011 -- it should be totally timeless and be able to live in any era. I think I've done that with this one. It's different at times [...] but I don't think it's a huge departure from anything I've ever done. And I think my fans who have been there since Endtroducing will really like this one."[4]

Themes

Shadow has connected many themes to various aspects of the album. Speaking about the album's title, The Less You Know, the Better, Shadow explained:

"Any good album title has multiple meanings, and I like choosing titles where I find myself repeating it, almost like a mantra. But this one's partly about being stuck overnight at some airport terminal in Dallas and having CNN and Fox blasting my brain out for no apparent reason. I always just sit there and say, 'Who asked for this?'"[1]

In the last ten years technology has been so aggressively marketed to us, but there's no conscience on the internet saying, "Hey, what if we're moving too quickly here?"

DJ Shadow, 2011.

A theme that Shadow frequently connects to the album's title and artwork is the influence of technology in modern times. When asked what the album's title referred to, Shadow explained about what he felt was the aggressive marketing of technology in modern times.[5] The Internet has also been frequently mentioned by Shadow when describing the album's title; he stated that he believes that the Internet "has been sold to us as our savior" and that as a person working in an industry "decimated by the Internet", he has experienced "a weird duality: the internet was supposed to democratize communication, but the opposite seems to have happened."[6] The album's cover, designed by American artist Tony Papesh, depicts a smartphone painting over the album's title; the album's cover has been connected with Shadow's stand on technology, as well as single covers and other promotional art for the album.[6]

Shadow explained that the album's title also referred to the experiences of recording artists in the year 2011: he described some of these experiences as "a bit silly." He also described the difficulty for an artist to gain attention, explaining: "It's really hard to get people to pay attention if all you're doing is putting out an album. It only matters to people if you're wearing a meat dress or slagging off your peers or generally behaving like an ass. So it's satire and I'm the butt of the joke."[5]

Release

On May 10, 2011, DJ Shadow confirmed via his Facebook page that the album would be released in September.[2] The same day, he also released an EP called I Gotta Rokk, which contained remixes of material from the album. This was followed by the release of another EP, I'm Excited, on July 29, 2011. However, copyright problems caused the withdrawal of the EP and delays on the release of The Less You Know, the Better. [3]

Shadow then stated that the album would be released on September 5.[7] However, delays pushed the album's release to its final release date of October 3, 2011.[8]

Singles

The album's first single, the double A-side release "Def Surrounds Us" / "I've Been Trying", was shipped to selected record stores in the United States and the United Kingdom and placed in other random European stores in September 2010 to coincide with Shadow's tour in the continent.[9] Terming the practice as "shop-placing", Shadow released the single in vinyl format beforehand because of his belief that "downloads are so impersonal and soulless."[9] Each 12-inch vinyl copy of the single features its own distinct sleeve design, most of which originated from drawings by Shadow's children; some copies bear stickers reading "Please add to the artwork before you pass it along."[10] The tracks were later made available to download on his official website on September 13, while a release to the iTunes Store followed a week later.[9][11]

The second single from The Less You Know, the Better, "I Gotta Rokk", was released on May 17, 2011 as a digital EP featuring the title track and remixes of tracks from the album.[12] Nate Patrin of Pitchfork Media wrote that the EP's tracks "suggest a new direction more along the lines of what people expected from [Shadow] 10 years ago" and graded the release 7.0/10.[13] It was later featured on the Super Bowl XLIX TV spot for the 2015 film Terminator Genisys. "I'm Excited", featuring Afrikan Boy, was premiered on DJ Zane Lowe's BBC Radio 1 program on July 7, 2011 and was intended to be the follow-up single in promotion of the album.[14] However, the release of an accompanying EP was shelved due to issues involving an uncleared sample on its title track,[15][16] which was ultimately excluded from the final track listing of The Less You Know, the Better.[17] The music video for "I'm Excited", directed by Ian Pons Jewell, was released on August 24, 2011.[18]

"Warning Call", featuring Tom Vek, was made available for free download on DJ Shadow's official website on September 7, 2011 to those who liked the artist's Facebook page.[19] Upon official release as a single, it peaked at number 39 on the Billboard Mexico Ingles Airplay chart.[20] On December 4, 2011, "Scale It Back", featuring Little Dragon, was released as the album's fourth overall single.[21] It peaked at number 28 on the Mexico Ingles Airplay chart[20] and at number 43 on the Belgian Ultratip singles chart for the region of Flanders.[22] The music video for "Scale It Back", released on November 10, 2010, was directed by Ewan Jones Morris and Casey Raymond and consists of a single long take highlighting various subjects, including a pterodactyl, a viking, and a puppet monkey.[23] "Come on Riding (Through the Cosmos)" was issued as a limited edition 7-inch single for Record Store Day on April 18, 2012, with all proceeds going to the Teenage Cancer Trust.[24] To coincide with the release, the organizers of the Secret 7" project held a contest inviting artists to send in their designs for the single's record sleeve.[25]

Critical reception

Professional ratings
Aggregate scores
SourceRating
Metacritic62/100[26]
Review scores
SourceRating
AllMusic[27]
The A.V. ClubB−[28]
The Daily Telegraph[29]
The Guardian[30]
The Independent[31]
NME5/10[32]
Pitchfork Media4.5/10[33]
Q[34]
Rolling Stone[35]
Spin6/10[36]

At Metacritic, which assigns a normalised rating out of 100 to reviews from mainstream critics, The Less You Know, the Better received an average score of 62, indicating "generally favorable reviews", based on 25 reviews.[26] Andrew Perry of The Daily Telegraph wrote positively of the album, stating that it upholds the "pioneering spirit" of Shadow's debut release Endtroducing..... by "regularly straying from the constrictions of classic hip hop."[29] John Bush of AllMusic cited The Less You Know, the Better as "one of the most entertaining albums of the year, with countless moments of brilliance" and wrote that it "sounds closer to his classic Endtroducing..... than any of his others, as though Shadow's finally willing to embrace his career landmark instead of constantly play against type."[27] Writing for Rolling Stone, Will Hermes wrote that while the album "may lack his debut's soul-jazz seamlessness, it compensates with bipolar freakiness."[35]

The Guardian's Dave Simpson described the album as "a hit-and-miss affair",[30] while Spin's Rob Harvilla similarly characterized it as "equal parts frustrating and admirable", though also "nowhere near as antagonistic as 2006's hyphy-saturated The Outsider".[36] David Amidon of PopMatters wrote that "anyone who picks up The Less You Know has a right to be disappointed, especially considering the name of the artist on the spine."[37] However, he nonetheless described the album as a "perfectly enjoyable listen" in spite of its shortcomings and a "return to form for Shadow, his best work since Private Press, and, most importantly, fun to listen to."[37] Greg Kot of the Chicago Tribune gave most praise to the album's "dark, shape-shifting mood pieces".[38]

Sam Richards of NME felt that The Less You Know, the Better sounded "like the work of a man struggling to recall his motivations for making music in the first place."[32] While criticized the album for what he felt was a lack of a coherent mood, describing it as "a highly schizophrenic collection", J.R. Moores of Drowned in Sound ultimately praised it as an improvement over The Outsider and "a step in the right direction."[39] BBC Music writer Ian Wade acknowledged that while the album "will only ever stand in the vast shadow that its creator has cast since releasing the unprecedented Endtroducing, The Less You Know, the Better isn't a bad album at all, and will likely grow into something far more impressive, something that isn't quite evident on first play. Like The Private Press, it could be one the listener returns to down the line and wonders how it didn't initially click."[40]

Track listing

No. TitleWriter(s) Length
1. "Back to Front (Circular Logic)"  Josh Davis 2:04
2. "Border Crossing"  Davis 3:36
3. "Stay the Course" (featuring Talib Kweli and Posdnuos)Davis, Talib Greene, Kelvin Mercer 3:36
4. "I've Been Trying"  Davis 3:12
5. "Sad and Lonely"  Davis, Gérald Boulet, Pierre Harel 3:09
6. "Warning Call" (featuring Tom Vek)Davis, Thomas Vernon 3:35
7. "Tedium"  Davis 2:26
8. "Enemy Lines"  Davis, Peter Agnew, Manny Charlton, Dennis McCafferty, Darrell Sweet 5:23
9. "Going Nowhere"  Davis 0:28
10. "Redeemed"  Davis, Stefan Fredin, Christer Åkerberg, Myrna Summers 4:26
11. "Run for Your Life"  Davis 3:24
12. "Give Me Back the Nights"  Davis 3:54
13. "I Gotta Rokk"  Davis 6:29
14. "Scale It Back" (featuring Little Dragon)Davis, Erik Bodin, Yukimi Nagano, Fredrik Wallin, Arild Werling, Håkan Wirenstrand 4:16
15. "Circular Logic (Front to Back)"  Davis, Klaus Krüger, Mike Rudd 4:55
16. "(Not So) Sad and Lonely"  Davis, Boulet, Harel 4:29
Total length:
 59:22
Samples

Personnel

Credits for The Less You Know, the Better adapted from album liner notes.[42]

Charts

Chart (2011) Peak
position
Belgian Albums (Ultratop Flanders)[43] 80
French Albums (SNEP)[44] 118
Japanese Albums (Oricon)[45] 86
UK Albums Chart (Official Charts Company)[46] 34
US Billboard 200[47] 149
US Billboard Dance/Electronic Albums[47] 5

Release history

Region Date Format Edition Label
Australia[48][49] September 30, 2011 Digital download Standard A&M Records
Deluxe
United Kingdom[50][51] Digital download Standard
October 3, 2011 CD Island Records
Canada[52][53] October 4, 2011 CD, digital download A&M Records, Universal Music Group
United States[54][55][56] A&M Records, Island Records, Roc-A-Fella Records
Italy[57] CD Deluxe Island Records
United States[41] Digital download A&M Records
Australia[58] October 7, 2011 CD Standard
Canada[59] October 18, 2011 LP Verve Records
United States[60] November 8, 2011 Island Records

References

  1. 1 2 Fitzmaurice, Larry (2011-08-22). "DJ Shadow Talks New Album". Pitchfork Media. Retrieved 2011-09-12.
  2. 1 2 DJ Shadow (2011-05-10). "I Gotta Rokk EP". Djshadow.com. Retrieved 2011-09-12.
  3. 1 2 DJ Shadow (2011-08-30). "I'm Excited EP - Currently Unavailable". Djshadow.com. Retrieved 2011-09-12.
  4. 1 2 Mylnar, Phillip (2011-09-08). "DJ Shadow Reviews His Own Discography". San Francisco Weekly. Retrieved 2011-09-12.
  5. 1 2 "The Q&A: DJ SHADOW, MUSICIAN". More Intelligent Life. 2011-09-23. Retrieved 2011-10-02.
  6. 1 2 Thill, Scott (2011-09-23). "DJ Shadow: The Internet Is Not Your Savior". Wired. Retrieved 2011-10-02.
  7. ↑ "DJ Shadow's new album 'The Less You Know The Better' set for September release". NME. IPC Media. 2011-05-11. Retrieved 2011-09-12.
  8. ↑ "DJ Shadow: Biography". Verve Music Group. 2011. Retrieved 2011-09-12.
  9. 1 2 3 "DJ Shadow hides new songs in Eastern European record shops". NME. London. September 13, 2010. Retrieved September 12, 2011.
  10. ↑ Doran, John (October 18, 2010). "Megadef: DJ Shadow Interviewed". The Quietus. Retrieved April 28, 2014.
  11. ↑ "Def Surrounds Us / I've Been Trying – Single by DJ Shadow". iTunes Store. Apple. Retrieved April 28, 2014.
  12. ↑ "I Gotta Rokk: DJ Shadow". Amazon.com (US). Retrieved April 28, 2014.
  13. ↑ Patrin, Nate (June 13, 2011). "DJ Shadow: I Gotta Rokk EP". Pitchfork Media. Retrieved September 12, 2011.
  14. ↑ Fitzmaurice, Larry (July 8, 2011). "Listen: DJ Shadow: 'I'm Excited' [ft. Afrikan Boy]". Pitchfork Media. Retrieved April 28, 2011.
  15. ↑ "I'm Excited EP – Currently Unavailable". DJShadow.com. August 30, 2011. Retrieved April 28, 2014.
  16. ↑ "DJ Shadow: I'm Excited EP". DJShadow.com. Retrieved April 28, 2014.
  17. ↑ Mital, Sachyn (January 3, 2012). "'I Don't Like There to Be Artifacts': An Interview with DJ Shadow". PopMatters. Retrieved April 28, 2014.
  18. ↑ "DJ Shadow Ft. African Boy 'I'm Excited'". IanPonsJewell.com. Retrieved April 28, 2014.
  19. ↑ "Free Track: 'Warning Call'". DJShadow.com. September 7, 2011. Retrieved April 28, 2014.
  20. 1 2 "DJ Shadow – Chart History: Mexico Ingles Airplay". Billboard. Prometheus Global Media. Retrieved September 7, 2013.
  21. ↑ "Scale It Back by DJ Shadow". iTunes Store. Apple. Retrieved April 28, 2014.
  22. ↑ "Discografie DJ Shadow". Ultratop.be (in Dutch). Hung Medien. Retrieved February 1, 2012.
  23. ↑ Zucker, Simone (November 14, 2011). "DJ Shadow ft. Little Dragon 'Scale It Back' (Video)". MuchMusic. Bell Media. Retrieved March 12, 2013.
  24. ↑ Warren, Simone Scott (April 18, 2012). "Record Store Day 2012: The Secret 7" Project". This Is Fake DIY. London. Retrieved April 28, 2014.
  25. ↑ "Design artwork for DJ Shadow". Talenthouse. Retrieved April 28, 2014.
  26. 1 2 "Reviews for The Less You Know, The Better by DJ Shadow". Metacritic. Retrieved April 28, 2014.
  27. 1 2 Bush, Andrew. "The Less You Know, The Better – DJ Shadow". AllMusic. Retrieved October 2, 2011.
  28. ↑ Matos, Michaelangelo (October 4, 2011). "DJ Shadow: The Less You Know The Better". The A.V. Club. Chicago. Retrieved April 28, 2014.
  29. 1 2 Perry, Andrew (September 22, 2011). "DJ Shadow: The Less You Know, the Better, CD review". The Daily Telegraph. London. Retrieved September 27, 2011.
  30. 1 2 Simpson, Dave (September 29, 2011). "DJ Shadow: The Less You Know, the Better – review". The Guardian. London. Retrieved October 1, 2011.
  31. ↑ Gill, Andy (September 23, 2011). "Album: DJ Shadow, The Less You Know the Better (Island)". The Independent. London. Retrieved September 23, 2011.
  32. 1 2 Richards, Sam (September 22, 2011). "DJ Shadow – 'The Less You Know, the Better'". NME. London. Retrieved October 4, 2011.
  33. ↑ Cohen, Ian (October 6, 2011). "DJ Shadow: The Less You Know, The Better". Pitchfork Media. Retrieved June 12, 2012.
  34. ↑ "DJ Shadow: The Less You Know, the Better". Q (304): 139. November 2011.
  35. 1 2 Hermes, Will (October 4, 2011). "DJ Shadow: The Less You Know, The Better". Rolling Stone. New York. Retrieved April 28, 2014.
  36. 1 2 Harvilla, Rob (September 22, 2011). "DJ Shadow, 'The Less You Know, the Better' (Verve)". Spin. New York. Retrieved September 22, 2011.
  37. 1 2 Amidon, David (September 27, 2011). "DJ Shadow: The Less You Know, the Better". PopMatters. Retrieved September 27, 2011.
  38. ↑ Kot, Greg (October 1, 2011). "DJ Shadow album review; The Less You Know, the Better reviewed". Chicago Tribune. Retrieved October 4, 2011.
  39. ↑ Moores, J.R. (September 22, 2011). "DJ Shadow – The Less You Know the Better". Drowned in Sound. Retrieved September 22, 2011.
  40. ↑ Wade, Ian (September 26, 2011). "Review of DJ Shadow – The Less You Know, the Better". BBC Music. Retrieved September 27, 2011.
  41. 1 2 "The Less You Know, The Better (Deluxe Edition) by DJ Shadow". iTunes Store (US). Apple. Retrieved April 27, 2014.
  42. ↑ The Less You Know, the Better (liner notes). DJ Shadow. Island Records. 2011. B0016088-02.
  43. ↑ "Ultratop.be – DJ Shadow – The Less You Know, the Better" (in Dutch). Hung Medien. Retrieved April 27, 2014.
  44. ↑ "Lescharts.com – DJ Shadow – The Less You Know, the Better". Hung Medien. Retrieved April 27, 2014.
  45. ↑ ＤＪシャドウのアルバム売り上げランキング (in Japanese). Oricon. Retrieved March 10, 2013.
  46. ↑ "DJ Shadow" (select "Albums" tab). Official Charts Company. Retrieved March 10, 2013.
  47. 1 2 "DJ Shadow – Awards (Billboard Albums)". AllMusic. Rovi Corporation. Archived from the original on April 24, 2013. Retrieved March 17, 2013.
  48. ↑ "The Less You Know, The Better by DJ Shadow". iTunes Store (AUS). Apple. Retrieved April 27, 2014.
  49. ↑ "The Less You Know, The Better (Deluxe Edition) by DJ Shadow". iTunes Store (AUS). Apple. Retrieved April 27, 2014.
  50. ↑ "The Less You Know, The Better by DJ Shadow". iTunes Store (UK). Apple. Retrieved April 27, 2014.
  51. ↑ "The Less You Know, The Better [CD]". Amazon.com (UK). Retrieved April 27, 2014.
  52. ↑ "The Less You Know, The Better: DJ Shadow". Amazon.com (CA). Retrieved April 27, 2014.
  53. ↑ "The Less You Know, The Better by DJ Shadow". iTunes Store (CAN). Apple. Retrieved April 27, 2014.
  54. ↑ "DJ Shadow – Less You Know, The Better CD". CD Universe. Retrieved April 27, 2014.
  55. ↑ "Less You Know the Better". Amazon.com. Retrieved April 27, 2014.
  56. ↑ "The Less You Know, The Better by DJ Shadow". iTunes Store (US). Apple. Retrieved April 27, 2014.
  57. ↑ "The Less You Know, the Better". IBS. Retrieved September 27, 2011.
  58. ↑ "The Less You Know, The Better – Dj Shadow". JB Hi-Fi. Retrieved September 27, 2011.
  59. ↑ "Less You Know The Better/ 2LP by DJ Shadow". HMV (CAN). Archived from the original on March 29, 2012. Retrieved September 27, 2011.
  60. ↑ "DJ Shadow – Less You Know, The Better Vinyl LP Record". CD Universe. Retrieved April 27, 2014.
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