The Demand Institute

The Demand Institute
Private
Industry Non-Profit
Genre Think Tank
Founded 2012
Headquarters New York, NY, USA
Area served
 Worldwide
Key people
 Mark Leiter, Chair
Jonathan Spector, Vice Chair
Louise Keely, President
Parent The Conference Board
Nielsen
Website www.demandinstitute.org

The Demand Institute is a non-profit think tank that focuses on understanding how consumer demand is evolving around the world. The Demand Institute was founded in 2012 and is jointly operated by The Conference Board and Nielsen and is headquartered in New York City.[1][2]

The Demand Institute's first report on consumer demand was The Shifting Nature of U.S. Housing Demand, published in May 2012. [3]

In February 2014 the organization published A Tale of 2000 Cities: How the Sharp Contrast Between Successful and Struggling Communities is Reshaping America [4][5]

The Federal Reserve Bank of New York announced on January 13, 2014 that it was launching a new Survey of Consumer Expectations, which is conducted monthly by The Demand Institute.[6][7]

The United Nations Foundation joined forces with The Demand Institute to launch Project 8, a global collaboration to help the world better anticipate the needs of 8 billion people in 2025 and beyond. [8] The program was publicly announced at DreamForce in October 2014[9]

References

  1. ↑ "Conference Board and Nielsen launch The Demand Institute".
  2. ↑ "Bloomberg: Jon Spector and Mark Leiter discuss launch of The Demand Institute".
  3. ↑ "Time Magazine: The Demand Institute says Housing Market Recovery Has Officially Begun". May 15, 2012.
  4. ↑ "WSJ: U.S. Housing Markets Face Growing Wealth Inequality". The Wall Street Journal.
  5. ↑ "The Washington Post: More than half of U.S. housing wealth concentrated in 10 percent of communities".
  6. ↑ "Federal Reserve Bank of New York Survey Provides Insight into American's Views on Economic Issues".
  7. ↑ "CNBC: Fed Survey: Consumers expect better credit, higher health bills".
  8. ↑ "UN Foundation Features: Project 8".
  9. ↑ "A Digital Demand Commons for Future Human Needs".
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