thePlatform

thePlatform is a Seattle, WA-based online video publishing company, which was acquired by Comcast in 2006.^[1] Founded in 2000 by Rahul Sonnad, Ian Blaine, Alan Ramaley and Andrew Olson, along with others from Adobe & Microsoft. The company works with digital media companies to manage and publish video and audio.

Products

thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs. mpx Essentials is a service marketed towards businesses with smaller video libraries. The mpx Dev Kit provides tools for enhancing video management systems and offers a video player design canvas.

History

thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, and Rahul Sonnad. Previously, in 1998, Blaine founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.

Purchase by Comcast

In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts.

Internet TV partnerships

Customers of thePlatform include Verizon Wireless, BBC Worldwide,^[2] PBS,^[3] CNBC, CBS Sports, AP, NBC Local, and HiT Entertainment.

See also

• Content management system

References

1. ↑ "Comcast buys Seattle's thePlatform". http://seattlepi.nwsource.com/business/275597_platform28.html. 2006-06-28.  External link in |work= (help)
2. ↑ https://web.archive.org/web/20091218182720/http://www.tvweek.com/news/2007/06/bbc_youtube_theplatform.php. Archived from the original on December 18, 2009. Retrieved February 28, 2009.  Missing or empty |title= (help)t
3. ↑ http://www.pbs.org/aboutpbs/news/20080513_theplatform.html

External links

• thePlatform
• Comcast
• Comcast buys Seattle's thePlatform (28 Jun 2006)
• Comcast's thePlatform To Handle Back-End For Internet TV Project (20 Feb 2009)