Teddybears (TV series)

Teddybears
Created by Susanna Gretz
No. of series 3
Production
Running time 10 minutes
Release
Original network ITV Network (CITV)
Original release 1997 – 2000

Teddybears was a children's television programme broadcast on ITV from 1997 to 2000. The show was about the life of five teddy bears who look similar to the Teletubbies and their dog Fred. The show was filmed by Meridian Broadcasting.

History

Teddybears is based on Susanna Gretz and Alison Sage's teddy bear books, the first of which was published almost 30 years before the TV programme's creation.[1] Teddybear's inaugural season began on 5 January 1998.[2]

A 1999 article in the Bristol Post said Teddybears "have become a huge hit with young viewers", having captured 64% of the target audience.[3] Link Licensing, a United News & Media spinoff, began making toys, books, and other merchandising several months before the programme's debut.[4] Rights and merchandising company ProVen Private Equity has from Link Licensing the rights to make Teddybears products.[5] In 2000, Link Licensing sold the rights to Teddybears to the TV network Trio which bought 26 episodes.[6]

Comparison with Teletubbies

The producers of Teddybears asserted that Teddybears is not an immediate rival of Teletubbies;[2] the Daily Record and The Sun consider it a rival.[2][7] The Daily Record noted that the two TV series have several parallels.[2] Whereas the teddybears eat "hot cross buns, honey, pancakes, jelly and ice cream", the Teletubbies eat "tubby toast and tubby custard".[2] The teddybears sing The Teddybear Song while the Teletubbies sing Teletubbies say "Eh-oh!".[2] A difference between the two TV series is that Teddybears's intended audience is older children.[2]

The shows' similarities sparked "intense" coverage by the media. Newspapers and TV shows requested interviews with the teddybears, who all appeared on Richard and Judy's This Morning.[1]

Characters

The five teddybears in the series are William, Sara, Louise, Robert, and Charles. They wear "brightly-coloured furry suits"[2] and live at No. 8 Green Street, Bearbridge.[8] According to actress Louise Conran, who played Sara, she had to "wear a lycra body suit, padding on top of that and then the costumes which are about half an inch thick". Since the teddybear masks were fastened to their faces with glue, the teddybear actors had to keep the masks on the entire day, even when eating dinner.[1]

Puppeteers Cheryl Blaize, Louise Conran, Tim Hulse, James O' Donnell, Carl Matthewman, John Tobias, Rebbeca Clow, and Lee Crowley all worked on the series.

References

  1. 1 2 3 4 "Playing a Teddybear is a picnic for Louise". Buckinghamshire County Publications. 1998-01-24. Archived from the original on 2016-02-20. Retrieved 2016-02-20.
  2. 1 2 3 4 5 6 7 8 "Teddies ready for telly war". Daily Record. 1997-12-11. Archived from the original on 2016-02-20. Retrieved 2016-02-20.
  3. 1 2 "TV bears in town". Bristol Post. 1999-10-16. Archived from the original on 2016-02-20. Retrieved 2016-02-20.
  4. Trapp, Roger (1998-11-22). "Barbie's booming business: Claire Derry - as the head of Link Licensing - is the woman behind a thousand spin-offs". The Independent. Archived from the original on 2016-02-20. Retrieved 2016-02-20.
  5. Snoddy, Raymond (1999-04-05). "ProVen hopes $150m fund will be child's play". The Times. Archived from the original on 2016-02-20. Retrieved 2016-02-20.
  6. "Television". Animation World Magazine. Animation World Network. February 2000. Archived from the original on 2016-02-20. Retrieved 2016-02-20.
  7. Bushell, Gary (1997-12-17). "Call this comedy? You must be having laugh - Bushell on the Box". The Sun. Archived from the original on 2016-02-20. Retrieved 2016-02-20.
  8. Young, Graham (2001-09-03). "Switch On: Teddybears (Carlton, 3.30pm)". Birmingham Mail. Archived from the original on 2016-02-20. Retrieved 2016-02-20.
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