Susan Gerbic

Susan Gerbic

Head shot of Susan smiling with a black background.

Susan in 2016
Born (1962-08-08)August 8, 1962
Salinas, California
Residence Salinas, California
Citizenship American
Education BA Social & Behavioral Studies
Alma mater CSUMB California State University Monterey Bay
Occupation Portrait Studio Manager[1]
Years active 1982 - present
Employer Lifetouch Portrait Studios
Known for scientific skeptic activism
Parent(s) Anthony and Tressie Gerbic
Susan Gerbic's voice
recorded in May 2015

Susan Marie Gerbic (born August 8, 1962) is an American professional portrait photographer and skeptical activist living in Salinas, California.[1][2] Gerbic is the co-founder of Monterey County Skeptics,[3] founder of Skeptic Action, leader of Guerrilla Skepticism on Wikipedia (GSoW),[4] a regular contributor to Skepticality, contributes to Skeptical Inquirer[5] and a frequent speaker at skeptic conferences such as The Amazing Meet!ng (TAM), SkeptiCal and Question, Explore, Discover (QED).[6][7][8]

Skepticism

Gerbic's interest in paranormal and fringe topics began during childhood, when she was most frightened by spontaneous human combustion, "the idea that you could be walking down the street and suddenly, BOOM!"[9] She grew up in Salinas as a Southern Baptist who became interested in skepticism in the 1990s.[10] "I had never heard the word atheist until I was in my late teens," Gerbic told Skeptical Inquirer editor Benjamin Radford. "Once I found out there were other people who felt the way I did, I read everything I could on the subject". In 2000, Gerbic discovered that there was a community of skeptics and went to her first conference, Skeptic's Toolbox in Eugene, Oregon a month later. "I felt like I had found my people."[11]

Guerrilla Skepticism on Wikipedia

After Gerbic's experience with three "Amazing Adventure" cruises put on by the James Randi Educational Foundation and several of The Amaz!ng Meetings she decided it was "time for me to do something".[10] Her first contributions were a photo of Brian Dunning to Wikipedia, then she slowly learned how to edit and improve Wikipedia articles. Gerbic and Mark Edward proposed "Guerrilla Skepticism on Wikipedia" (GSoW) as a Skepticamp presentation, chosing that title to describe skeptical activism that is "more underground, more grass-root, more mole-like".[12] The idea for organized effort came from Tim Farley after Gerbic's attempts to use typical WikiProjects and found them dormant and not user-friendly for new editors. She then started communicating and training others on Facebook and by email.[13]

The skepticism on Wikipedia effort grew after presentations at SkeptiCalcon and a Sunday paper presentation at The Amaz!ng Meeting[12] and she created a blog on the subject. She stated that the formal beginning of GSoW is May 2010,[14] yet its birthday is celebrated in June.[9][15] Gerbic is often asked about her Wikipedia contributions and edits: "I discovered that there are people in our community that have been looking for a way to become more involved but need more structure, support, and training."[14] When people ask how they can help the skeptical movement, Gerbic is quick to suggest that they, too, learn to edit Wikipedia:[16] "We rewrite Wikipedia, and proof the pages, we remove citations that are not noteworthy, we add citations, we do just about everything in Wikipedia to improve content."[17] Emery Emery asked Gerbic: "This was a need right?" Gerbic responded: "I was trying to find something to do. It was my time to step up and take on some responsibility... I'd attended the lectures, I'd read the books, it was my time."[18]

Susan Gerbic at QEDcon with Michael Marshall, Eran Segev and Samantha Stein, 2014

Gerbic promotes the approach of identifying skepticism-related articles that are in need of improvement. Articles are improved by the addition of references from popular writing, podcast, and other citations: "It's just lots and lots of research. Because we are a team of friends we can share resources and work reviews. It is often necessary to interview notable persons to improve the citations and resources."[10] She used the example of psychic Sylvia Browne's Wikipedia page during the Amaz!ng Meeting lecture, suggesting that people looking for information might prefer Wikipedia as a neutral, virus free, user friendly site. She calls this the Goldilocks effect.[12]

Gerbic spends much of her Wikipedia-related time helping new editors learn to perform basic tasks in Wikipedia.[13] New editors to the GSoW users group are encouraged to identify notable references and add them to various related pages. Gerbic calls such edits "backwards editing", which is the reverse of the more typical process where one subject is enhanced from multiple references.[10][19] In an interview with Richard Saunders, she states that this kind of project is "a perfect storm, we would never have been able to do this without [the Internet]".[20]

Gerbic states that the "We Got your Wiki Back Project!" is a popular GSoW sub-project. She relates that the project's goal is to improve the Wikipedia pages for all skeptical spokespeople: "When they are in the media's eye, we know that their Wikipedia page views are going to spike."[14] "When people are looking for information, we want to make sure they are getting great information," says Gerbic on the Data Skeptic podcast.[21]


It was very powerful when I started making edits.

–Susan Gerbic[13]

World Wikipedia project

The World Wikipedia project began in August 2012 after Gerbic was unable to find non-English editing groups to do what she had done with the English project. Gerbic began forming and training non-English editors. Beginning with the "Lets Start with Jerry" project, all teams were asked to translate the English Jerry Andrus Wikipedia page into as many languages as possible. Arabic, Dutch, Russian, Spanish, Swedish and Portuguese articles were completed under her guidance.[14]

The European skeptics podcast]

The World Wikipedia Project drew in several editors from other countries, including András G Pintér, Jelena Levin, and Pontus Böckman. These three created European Skeptics Podcast[22]

Monterey County Skeptics

The Monterey County Skeptics (MCS) participated in the "There's Nothing in it" 10:23 Campaign by overdosing on many homeopathic tablets. To demonstrate the effects of homeopathy, Gerbic personally took 80 pellets (15 doses) of Boiron 30C Belladonna.[23] In 2011, during SkeptiCal, Gerbic joined in with over 100 attendees to take an overdose (15 times recommended) of homeopathic caffea cruda which is used for sleepiness.[24] On January 3, 2015 the Monterey County Skeptics had the first SkeptiCamp in Northern California. This is "a day of free presentations on skepticism, critical thinking, science and related topics." Lectures included eight speakers, including Gerbic, whose presentation was reporting back on a 6 months long psychic sting. “We’re not curmudgeons,” Gerbic said. “We just want more facts when someone makes a claim.”[25] A Monterey Herald reporter who attended the conference stated, "SkeptiCamp Monterey 2015, [is] a gathering of people who choose to take just about everything with a grain of salt — and probably a whole tablespoon."[26]

Skeptic action

Gerbic manages Skeptic Action, a Facebook, Twitter, and Google+ activist organization with the goal of reviewing one topical site per day on Web of Trust and RbutR.[27]:at 7:30 From 2010 to 2014, Gerbic was a member of the Independent Investigations Group. During 2013, Gerbic served as a Steering member and participated in several investigations for their then $50,000 (now $100,000) paranormal challenge. Gerbic was the main photographer for the Nick Nelson[28][29] and Phillip Lee[30] preliminary tests.[31]

Weird or What?

Gerbic and Edward were hired by Discovery Channel in 2011 to film a recreation of the Scole Séance experiences, during Weird or What? episode "Life After Death". Edward performed the séance in the dark while Gerbic, dressed in black, would manipulate various sounds and lights in the room to fool the participants during filming.[32]

Psychic activism

Gerbic focuses much of her skeptical activism at psychics, who she calls "Grief Vampires" because they prey on desperate families that would do anything to talk to their loved ones or pay anything to find their missing child.[33]

Sylvia Browne

In 2012, Gerbic and Edward organized a protest against Sylvia Browne when she appeared at the Imperial Palace Hotel and Casino in Las Vegas on July 13 of that year. Joined by Benjamin Radford, Ross Blocher, Bob Blaskiewitz, Jay Diamond, and others, the group stood outside the venue and handed out leaflets describing cold reading techniques and describing some of so-called psychic predictions Browne has made over the years that have been proven to be incorrect.[34][35][36]

Gerbic's character "Susanna" with Chip Coffey in 2014

Chip Coffey

In 2014, Gerbic organized a sting on well-known psychic Chip Coffey which she code-name Operation Bumblebee. She and two associates created false identities and false dead relatives complete with backstories and pictures (of real, still living people) and attended a Coffey event in San Jose, CA. Mingling with attendees before the show started, the three talked as much as they could about their supposedly dead relatives, hoping that some of Coffey's assistants might overhear. During the show, Coffey did indeed do readings on each of the three, claiming to be in contact with each of the supposedly dead relatives, confidently relating details about completely made up people, including some of what Gerbic and her associates had talked about before the show.[37][38][39][40][41]

Tim Braun

In 2015, Gerbic enlisted Heather Henderson to help in a followup to the Chip Coffey sting. Gerbic's team, without Henderson's participation, created several interconnected fake Facebook accounts, several of which friended various well-known psychics. Then Henderson, posing as the bereaved mother of a deceased 13-year old, would get a private reading from Braun. Because Henderson knew none of the details of "her" Facebook page, this would be a double-blind test in that she would not be able to give Braun any feedback, inadvertent or otherwise, on his accuracy. With permission to record, Henderson had an hour reading with Braun, who claimed to be in communication with her non-existent sons, husband and family. Operation Ice Cream Cone, as Gerbic calls it, did not establish that Braun used any information from the fake Facebook pages, but every statement that he made to Henderson was incorrect.[42] Full audio of the reading is available on YouTube.[43][44]

Tyler Henry

Near the beginning of 2016, up-and-coming psychic Tyler Henry came to Gerbic's attention. Henry had a new television show on the E! Network. Gerbic wanted Henry's web search results to include some skeptical articles to balance the then mostly favorable articles. In what she called Operation Tater Tot, she achieved this by enlisting many well-known skeptical bloggers to write about Henry.[33][45][46][47][48][49][50][51]

Conference promotion

Conference attendance gets much attention on Gerbic's bi-weekly segments on the Skeptic Society's Skepticality podcast. She stresses how important it is for skeptics to attend, and if there aren't conferences nearby, then to create a conference, be it a SkeptiCamp or a Skeptics in the Pub event. She insists that conference attendance is the first step towards activism. "What I do know is that the one-on-one contact recharges our batteries. People like Harriet A. Hall (Skepdoc), Lindsay Beyerstein (co-host of Point of Inquiry), and myself came from CSI’s Skeptic's Toolbox. We weren't primarily authors or lecturers, just people with a passion for the skeptical movement who decided it was our turn to step up. You can’t buy that fire, but sometimes you might have to kick the embers to keep us (and others) out there fighting what seems to be an insurmountable world of woo. Conferences are essential."[52] In her November 2014 article for Skeptical Inquirer about the Skeptic's Toolbox she describes the 4-day conference held in Eugene, Oregon each August. She again restates the importance of conference attendance, stating "we know our best asset is our people."[53]

In October 2015, she conducted a series of workshops in Australia, culminating with her appearance as a guest speaker at the Australian Skeptics' Convention.[54]

Interviews

Gerbic has interviewed many well-known and respected people within the skeptical community including Paul Offit,[55] George Hrab,[56] Harriet Hall,[57] Ray Hall,[58] Katie Dyer,[58] Jay Diamond,[59] Kevin Folta,[60] and Alan Melikdjanian, better known as Captain Disillusion.[61]

Awards

Gerbic, flanked by Grothe (left) and Randi (right), receives the James Randi Award for Skepticism in the Public Interest at TAM 2013.

Personal life

In 2010, Gerbic and Mark Edward visited Ray Bradbury on his 90th birthday to show him a video that was created by Rachel Bloom, called Fuck Me, Ray Bradbury. While there Gerbic performed the ball and vase magic trick for him, which was the first magic trick that Bradbury ever learned.[64]

Cancer survivor

Her father died of cancer in 1989, during a time when "cancer was a whispered word... we weren't allowed to even say it."[20] In 2013, during her regular segment on Skepticality, Gerbic announced "I have breast cancer."

Gerbic found it odd what friends said about her diagnosis. "There is this odd rationalization to look for the reason for the cancer." She was told she didn't drink enough water, or because of artificial sweeteners or because she didn't "eat right". Gerbic admits that this kind of thinking is comforting, as if she just stops these behaviors the cancer will not come back. She attributes this thinking to a lecture she heard from the Snopes founders, where they explained that urban legends give people a feeling of control, and if they don't do this activity then they will be alright. "Because a random mutation that caused this cancer is more frightening."

She explains that reliable information is very important for herself and others like her who are trying to understand serious medical issues, and people are going to turn to Wikipedia for clarity. "It is our responsibility as a thinking caring movement to make sure that Wikipedia and elsewhere on the Internet is getting people the best information we have."[65]

Hats

During treatment she explored an interest in hats, and Halloween costumes, "For years now I have been saying I will dress up 'next year'... I’m bald from the chemo killing my breast cancer and felt that finally 'next year' was 'this year',”[52] and "I'm having as much fun as I possibly can as I don't plan on being bald again."[20] Friend Kitty Mervine reflected that "Susan is indulging her inner hat lover... 'Anything goes' seems to be the theme."[66]

Chemotherapy

Gerbic completed twenty weeks of chemotherapy for stage II cancer in December 2013 and completed 33 radiation treatments in March 2014.[67] She recorded her last radiation treatment for others to view and understand the process. "Having a positive attitude will get you through the treatment... You need to go to work, you need to get up, you need to go for walks, ...clean your house, pet your cat ...go to the movies." Her advice for persons in treatment is to stay as active as possible. "It was quite an adventure, and not something I would gladly do again for the heck of it, it wasn't as bad as I was led to believe." Gerbic says that she has felt guilty through this public process trying to find the right balance with her attitude. She did not want to send the message to others going through treatment, "who were having bad days, that there was something wrong with them, that they weren't thinking positively enough." She was uncomfortable with people telling her that she was a hero, when all she was doing was to keep a positive attitude. "The heroes are the scientists... the people behind the scenes... its science that did it for me."[20] During the Lifetouch company meeting held in Minnesota, Director of Sales, Phil Tubbs discussed Gerbic's passion for continuing to work throughout her treatment. Everybody thought that she would have to have a lot of time off but Gerbic decided to work through this challenge, because of the passion that she has. He states that Gerbic started working for Lifetouch as a part-time employee over 32 years ago and has been studio manager since 1982.[68]

Reaction of fringe advocates

Gerbic's work on Wikipedia, her promotion of the Wikipedia policy on fringe theories, and her efforts to train others in how to edit in accordance with Wikipedia rules and standards have drawn criticism from alternative medicine and paranormal claim proponents.[69]

Rupert Sheldrake falsely castigated Gerbic for allegedly organizing editors that he states are "well trained, highly motivated, have an ideological agenda, and operate in teams, contrary to Wikipedia rules."[69] Claims of sabotage, distortion, and deletion[70] have been answered by analysis of Wikipedia history on the articles in question.[71]

The efforts of GSoW, led by Gerbic, have been compared to purported green party activism on Wikipedia that "deletes hundreds of articles and bans thousands of contributors". Claims of "systematically abusing the trust of the Wikipedia readership" and the control of information are often made by conspiracy theorists and pseudo-scientists.[72]

In an interview with Tim Farley about the controversy with Deepak Chopra and Rupert Sheldrake, Gerbic states that she understands the frustration that public figures must have over articles that change without their control, but that accusations of canvasing to recruit and train editors in a particular area have typically resulted from misinterpreting Wikipedia rules. "Wikipedia needs people to edit..." and "pseudoscience" must be well substantiated before it can be added to an article. Skeptics also have edits removed when not well cited. Wikipedia is too important to be vandalized... it is too important for us to ignore."[71][73][74][75][76][77]

Gerbic states that "Every edit on Wikipedia is totally transparent." "You can see everything... characters changed, time of edit, etc." and "we discuss these changes (on the talk page)" during edits. She is quoted as requiring edits to be "100% factual" and "be careful of what you do, make sure everything is above board, tight, and fair."[78]

See also

References

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