Strata (company)

Strata
Publicly held company
Industry Advertising
Founded 1984
Headquarters Chicago, Illinois, United States
Key people
 Joy Baer (President)
Products Media buying/selling software
Number of employees
 240 (2015)
Website www.gotostrata.com

Strata Marketing Inc. is a Chicago, Illinois-based software company involved in connecting media buyers and sellers. It is owned by Comcast.[1] As of 2010, it processes about $50 billion worth of media buys annually.[2]

History

Strata was founded in 1983 by Roger Skolnik, PhD, an adjunct professor at the University of Illinois at Chicago. Strata originally developed tools for radio stations to use in interpreting and understanding Arbitron radio surveys,[3] growing out of Skolnik's initial effort in this area, Media Service Concepts.

Strata Marketing Inc. was founded circa 1986, initially working predominately in the radio industry. It was acquired by Comcast in 2005. Strata purchased the custom-development company Spot Buy Spot (SBS) in 2007.

Software

For agency clients, Strata provides a suite of tools for planning, buying, stewardship, optimization and billing across all forms of media, including TV, cable, radio, print, digital and outdoor.

References

  1. ↑ Mandese, Joe (October 20, 2009). "Strata Strives For New One In Branding Effort, Wants To Bring 'Order' To Media 'Chaos'". Media Daily News. Mediapost.
  2. ↑ Mandese, Joe (February 18, 2010). "MediaBank, Strata Unveil New Digital Media-Buying Apps". Media Daily News. Mediapost.
  3. ↑ "Roger Skolnik, Radio Exec". Chicago Tribune. November 7, 1994.
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