The logo of Star Magic (2011-present)
|Industry||Music & Entertainment|
ABS-CBN Center for Communication Arts, Inc. |
ABS-CBN Talent Center
|Headquarters||ABS-CBN Broadcasting Center, Diliman, Quezon City, Philippines|
Freddie M. Garcia |
|Products||Music & Entertainment|
ABS-CBN Center for Communication Arts Inc. (traded as Star Magic and formerly known as ABS-CBN Talent Center) is the training and management subsidiary of ABS-CBN Corporation. It was designed to assist young talent in the Philippines. Star Magic talents undergo training in acting, personality development and physical enhancement before being cast in the television shows of ABS-CBN and the films of Star Cinema, as well as other film projects in the Philippines, commercial projects and corporate events.
In April 1992, Freddie Garcia, then ABS-CBN executive vice president and general manager, and Johnny Manahan, then program director, formed the idea of creating a stable of new stars exclusively for the network. This gave birth to Talent Center. In its early years, the Talent Center's project was Ang TV.
The show auditioned several thousand people and accepted a few dozen into the program. The Talent Center continued its search through the launching vehicle Star Circle in 1995.
In March 2004, the company began a reality TV talent search called Star Circle Quest, which spawned the 'Teen' and 'Kid' editions in its first run, a National Teen Quest on its second season, and finally a Summer Kid Quest on its third and latest season. It formally changed its name from Talent Center to Star Magic in April of that year. The talents of the reality show were put into new shows like Goin' Bulilit and SCQ Reload.
In 2006, the company launched the youth oriented show, titled Star Magic Presents which showcases the talent's acting skills. The series ended in 2008 with six seasons.
In June 25, 2011, the company be celebrated its 19th anniversary on ASAP Rocks. It also launched the new website and the new music video with the current artists of the company.