Snapback (song)

"Snapback"
A white snapback hat with red strap is centered on the white background with the title colored in red and the band's logo above it.
Single by Old Dominion
from the album Meat and Candy
Released January 11, 2016 (2016-01-11)[1]
Format Digital download
Genre Country
Length 3:26
Label RCA Nashville
Writer(s)
Producer(s) Shane McAnally
Old Dominion singles chronology
"Break Up with Him"
(2015)		 "Snapback"
(2016)		 "Song for Another Time"
(2016)

"Snapback" is a song by American country music group Old Dominion. It was released on January 11, 2016 as the second single from their debut studio album, Meat and Candy (2015). "Snapback" peaked at numbers 2 and 4 on both the Billboard Country Airplay and Hot Country Songs charts respectively. It also reached the top 50 on the Hot 100 chart. The song was certified Gold by the Recording Industry Association of America (RIAA), and has sold 413,570 copies in the United States as of July 2016. It received similar chart success in Canada, giving the band their second number-one hit on the Canada Country chart and reaching number 68 on the Canadian Hot 100 chart. The accompanying music video for the song was directed by Steve Condon and features the band in Los Angeles performing at a skate park and a house party.

Reception

Critical

Billy Dukes of Taste of Country reviewed the single favorably, writing that "He could be talking to some beauty he’s met previously, but it’s more fun to imagine him swaggering up to a cutie at the bar. Beyond Ramsey’s cheeky open, the song is marked by tight phrasing, sneaky high harmonies and sharp lyrics. Every rhyme snaps into place with satisfaction. Credit the songwriters, but also give a nod to producer Shane McAnally for creating a fresh sound that fits this group’s personality."[2]

Commercial

The song reached No. 4 on Hot Country Songs for chart dated May 7, 2016,[3] and peaked at No. 2 on Country Airplay on June 4, 2016.[4] The song has sold 413,570 copies in the US as of July 2016.[5]

Music video

The music video was directed by Steve Condon and premiered in February 2016.[6] The video features the band in Los Angeles performing at a skate park while surrounded by skateboarders performing tricks,[7] and later moves to a house party where lead singer Matthew Ramsey sings the song with a girl sporting a backwards cap.[8] The girl is played by pro skateboarder Letícia Bufoni.[9]

Charts and certifications

Weekly charts

Chart (2015–16) Peak
position
Canada (Canadian Hot 100)[10] 68
Canada Country (Billboard)[11] 1
US Billboard Hot 100[12] 50
US Country Airplay (Billboard)[13] 2
US Hot Country Songs (Billboard)[14] 4

Certifications

Region Certification Certified units/Sales
United States (RIAA)[15] Gold 413,570[5]

*sales figures based on certification alone
^shipments figures based on certification alone

Preceded by
"Drunk on Your Love"
by Brett Eldredge		 Billboard Canada Country
number-one single
April 23, 2016 		Succeeded by
"Think of You"
by Chris Young featuring Cassadee Pope

References

  1. ↑ "Old Dominion – Snapback (Album Version) | Daily Play MPE®". Daily.plaympe.com. November 23, 2015. Retrieved May 4, 2016.
  2. ↑ "ToC Critic's Pick: Old Dominion, 'Snapback' [Listen]". Taste of Country. November 18, 2015. Retrieved November 18, 2015.
  3. ↑ "Hot Country Songs". Billboard. May 7, 2016.
  4. ↑ "Country Airplay". Billboard. June 4, 2016.
  5. 1 2 "Nielsen Soundscan Chart". Nielsen. July 11, 2016.
  6. ↑ "CMT : Videos : Old Dominion : Snapback". Country Music Television. Retrieved February 25, 2016.
  7. ↑ Carr, Courtney (February 26, 2016). "Old Dominion Share 'Snapback' Music Video". The Boot. Townsquare Media. Retrieved September 21, 2016.
  8. ↑ McClellan, Laura (February 28, 2016). "Old Dominion Release Breezy Video for 'Snapback'". Taste of Country. Retrieved September 21, 2016.
  9. ↑ Duvall, Erin (February 29, 2016). "Watch Old Dominion's 'Snapback' Video Ft. Leticia Bufoni". Radio.com. Retrieved September 21, 2016.
  10. ↑ "Old Dominion – Chart history" Canadian Hot 100 for Old Dominion.
  11. ↑ "Old Dominion – Chart history" Billboard Canada Country for Old Dominion.
  12. ↑ "Old Dominion – Chart history" Billboard Hot 100 for Old Dominion.
  13. ↑ "Old Dominion – Chart history" Billboard Country Airplay for Old Dominion.
  14. ↑ "Old Dominion – Chart history" Billboard Hot Country Songs for Old Dominion.
  15. ↑ "American single certifications – Old Dominion – Snapback". Recording Industry Association of America. If necessary, click Advanced, then click Format, then select Single, then click SEARCH
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