Smart Alliance

Smart Alliance

Abbreviation	SA
Formation	2009
Type	NGO
Purpose	collaborate on content, sales and marketing, and technology in television
Headquarters	Singapore
Region served	Southeast Asia
Membership	ABS-CBN Corporation (Philippines) BBTV 7 (Thailand) International Media Corporation (Vietnam) MediaCorp (Singapore) Media Nusantara Citra (Indonesia) Media Prima (Malaysia)
Official language	English and primary Southeast Asian languages
Chairman of the Steering Committee	Lucas Chow
Main organ	Steering Committee
Parent organization	ASEAN
Website	http://smartalliancemedia.com/

Smart Alliance is an alliance of Southeast Asian television broadcasting companies.

History

On March 2009, six Southeast Asian television broadcasting companies forged an alliance to cooperate along three areas — content, sales and marketing, and technology — and capitalise on the economies of scale and combined market that the region can offer. They signed a Memorandum of Understanding to form the Smart Alliance.

Key People

Steering Committee

• Chairman
  • Lucas Chow
• Members
  • Eugenio Lopez III
  • Khun Veraphan
  • Tim Lam
  • Abdul Rahman Ahmad
  • Hary Tanoesoedibjo
  • Chang Long Jong

Content Work Group

• Leader
  • Doreen Neo
• Members
  • Linggit Tan
  • Sharon Loh
  • Farisha Pawanteh
  • Rudy Ramawy

Sales & Marketing Work Group

• Leader
  • Irene Lim
• Members
  • Luis Paolo Pineda
  • Sapna Angural
  • Shareen Ooi
  • Kanti Imansyah

Technology Work Group

• Leader
  • Yeo Kim Pow
• Members
  • Raul Bulaong
  • Tan Kwong Meng
  • Agus Mulyanto

References

• "6 ASEAN broadcasters form Smart Alliance". APB. March 2009. Retrieved December 2, 2010. 
• "Six broadcasters from ASEAN form SMART Alliance". MediaCorp Channel NewsAsia. March 24, 2009. Retrieved December 2, 2010.