Siddhartha Lal

Siddhartha Lal
सिद्धार्थ लाल

Siddhartha Lal at the World Economic Forum
Residence Delhi, India
Nationality  India
Education Postgraduate diploma in Mechanical engineering
and Master of Science in Automotive engineering[1]
Alma mater The Doon School,
St. Stephen's College,
Cranfield University,
University of Leeds[1]
Occupation Businessperson
Years active 1999 - date
Organization Eicher Motors
Known for Turnaround of Royal Enfield[2]
Salary 53.7 million (US$797,982)[1]
Title CEO & MD of Eicher Motors,
Director of Eicher Goodearth Limited and
Chairman & MD of
VE Commercial Vehicles[1]
Board member of Eicher Motors Ltd,
Eicher Goodearth Ltd,
Eicher Investment Pvt Ltd,
Eicher Holding Pvt Ltd,
Eicher Polaris Pvt Ltd,[3]
VE Commercial Vehicles Ltd[1]
Spouse(s) Natasha Lal[4][5]
Parent(s) Vikram Lal (father)
Anita Lal (mother)
Relatives Simran Lal (sister)[6]

Siddhartha Lal (Hindi: सिद्धार्थ लाल) is an Indian entrepreneur and businessman. Siddhartha is the son of Vikram Lal and is the Chief executive officer and Managing Director of Eicher Motors, a Director of Eicher Goodearth Limited and Chairman & MD of VE Commercial Vehicles.[1] Siddhartha Lal is credited with the turnaround and revival of the legendary Indian motorcycle "Royal Enfield Bullet" (manufactured by Royal Enfield).[2][7]

Early life and education

Siddhartha Lal is son of Vikram Lal who was the Chief executive officer of Eicher Motors.[8] Like his father, Siddhartha too attended The Doon School for his secondary education. After completing his twelfth grade, Lal attended the St. Stephen's College in Delhi and attained Bachelor of Arts degree in economics in the year 1994. Between 1996-1998, he attained Postgraduate diploma in Mechanical engineering from Cranfield University and Master of Science degree in Automotive engineering from University of Leeds in United Kingdom.[1][9]


Siddhartha Lal, after completing his education started working with MAN Nutzfahrzeuge AG. He joined Eicher Group in 1999, working in various capacities in the Eicher tractor division, and then became CEO of Royal Enfield in 2000 (at the age of 26) aiming to end the unit's losses. From 2000 to 2004, he worked out of Royal Enfield's headquarters in Chennai, introducing cost-cutting measures and product upgrades.[10][11] “Honestly, at age 26, it seemed a fun thing to do. I could eat, sleep, ride and talk motorcycles,” Siddhartha said in a 2015 interview.[12]

In Jan 2004, Lal was appointed as the Chief operating officer of Eicher Motors.[12] On 1 May 2006, Siddhartha Lal took over as the Chief executive officer and Managing Director of Eicher Motors.[1][9]

Positions held

Position Company
CEO & MD Eicher Motors
Director Eicher Goodearth Limited
Chairman & MD VE Commercial Vehicles
Director Eicher Goodearth Holdings
Director Eicher Holding
Director Eicher Investments
CEO & MD Royal Enfield Motorcycles
Director Design Intent Engineering
Director Hoff & Associates

Personal life

Siddhartha Lal relocated from Delhi[13] to London,[11] in August 2015, in order to be close to Royal Enfield's new R&D centre in Leicestershire.[14] "We are in the process of developing engines for the international markets and lots of developmental work is happening in the UK. It is for that I have decided to move to the UK for one year," he said.[15][16]

See also


  1. 1 2 3 4 5 6 7 8 "Siddhartha Lal PGDME, MSc (Automotive Engg.)". Bloomberg Businessweek. Retrieved 27 November 2015.
  2. 1 2 "The man who turned around Royal Enfield". The Economic Times. Retrieved Sep 2015. Check date values in: |access-date= (help)
  3. "Siddhartha Lal, Eicher Motors Ltd". Bloomberg Business. Bloomberg L.P. Retrieved 27 November 2015.
  4. Ramani, Priya (10 September 2010). "Siddhartha Lal | The Bulletproof man". Livemint. Mint (newspaper). Retrieved 29 November 2015.
  5. Sood, Varun; Chopra, Ritika; Thakkar, Ketan (21 April 2014). "AAP's leftist leanings fail to dissuade India Inc; donations pour in for Arvind Kejriwal". The Economic Times. Retrieved 29 November 2015. AAP's last biggest donation came from Natasha Lal, wife of Eicher Group head Siddhartha Lal, who gave Rs 50 lakh last week.
  6. Hussain, Shabana (21 October 2014). "The homemakers: Leading home décor brand Good Earth is a labour of love". Forbes India. Retrieved 30 November 2015.
  7. "The Bulletproof man". liveMint. Retrieved Sep 2015. Check date values in: |access-date= (help)
  8. Blankfeld, Keren; Chung, Grace; Doebele, Justin; Flannery, Russell; Jetley, Neerja Pawha; Karmali, Naazneen (7 October 2015). "Lal family". Forbes Asia. Retrieved 27 November 2015. Lal family on Forbes Lists #40 Asia's Richest Families (2015)
  9. 1 2 "Lal, Siddhartha". Reuters India. Thomson Reuters. Retrieved 30 November 2015.
  10. Sinha, Vivek (28 September 2002). "Enfield strikes at Lightning, to fly Thunderbird". The Economic Times. Times News Network. Retrieved 30 October 2015. Manufacturing at the Jaipur plant, which has a capacity to produce 13,000 mobikes, is under suspension and according to the plan it is expected to resume operations as soon as the Chennai plant achieves full capacity utilisation.
  11. 1 2 Madhavan, N. (16 October 2015). "Siddhartha Lal: The braveheart". Forbes India. Retrieved 28 November 2015. He has unleashed a burst of activity in London to leverage its British heritage and design products (Royal Enfield has a development centre there) that appeal to the global audience.
  12. 1 2 Karmali, Naazneen (July 2015). "India's Vintage Motorcycle Royal Enfield Is On Full Throttle". Forbes Asia. Retrieved 27 November 2015. In 2004 he took charge of running the group, which was then a collective of several businesses. He sold all but two, including the legacy tractor unit, to focus on motorcycles and trucks.
  13. Das, Biprorshee (7 May 2015). "Royal Enfield customers have a different take on life, says CEO Siddhartha Lal". The Economic Times. Retrieved 28 November 2015.
  14. Philip, Lijee (24 September 2015). "Royal Enfield's Siddhartha Lal seeks to replicate India's success in overseas markets". ET Auto. The Economic Times. Retrieved 28 November 2015. The shift was surprising because Eicher, which owns the famous motorbike maker Royal Enfield, has a manufacturing base in Chennai and headquarters in Gurgaon.
  15. "Why Eicher Motors Siddhartha Lal Is Moving to UK". NDTV Profit. Press Trust of India. 22 July 2015. Retrieved 28 November 2015.
  16. "Royal Enfield's Siddhartha Lal will move to UK to strengthen bike business". Daily News and Analysis. Press Trust of India. 22 July 2015. Retrieved 28 November 2015.
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