"Shin'asahi" means "new sunrise" which derives from its western position on Lake Biwa.
Shin'asahi is famous for it natural clear water that are taken from natural sources close to the town. There is at least one sake brewery in town which takes advantage of the availability of the water.
The area of Lake Biwa is fantastic for its natural surroundings. It has monkeys, bears and giant bamboo. Don't be surprised to see children walking to school wearing bear bells, even though bear attacks are much rarer than in other parts of the world.
Water sports including swimming and windsurfing are activities during the summer. Winter activities include snowboarding in the nearby mountains.