Shake It Up (Kumi Koda song)

"Shake It Up"
Single by Kumi Koda
from the album Best: Second Session
Released	December 28, 2005 (JP/KR)
Format	CD
Genre	J-pop, electronic dance
Label	Rhythm Zone RZCD-45304 (Japan, CD) SM Entertainment SMJTCD-092 (Korea, CD)
Kumi Koda singles chronology
"D.D.D." (2005) "Shake It Up" (2005) "Lies" (2006)

"Shake It Up" is a single by Kumi Koda and charted #6 on Oricon, remaining on the charts for five weeks. It was used as the ending theme to The Sunday, an informational program shown on NTV.

Information

Shake It Up is Japanese, R&B[]-turned-pop singer-songwriter Kumi Koda's fourth single in her 12 Single Collection. It hit #6 on the Oricon Weekly Charts and remained on the charts for five consecutive weeks.^[1] Like the other singles in the collection, Shake It Up was limited to 50,000 copies.

The song was used as the ending theme of Nippon TV's informational program The Sunday (THE・サンデー) through the month of December 2005.^[2] The show was broadcast live every Sunday from October 1, 1989 until September 28, 2008 [in March 2011, it was renewed as The Sunday Next (TheサンデーNEXT)].^[3]

The song contained mainly elements of pop with the music video showing a darker theme of a puppet brought to life and controlled by two puppet masters.^[4] Despite this gothic theme, the song itself was about losing yourself to music.^[5]

As with the other singles in the collection, both the back cover and the obi strip was a piece to a puzzle that could only be completed by purchasing all twelve singles.

Reception

It's catchy, it's dark and it's addicting.

— Jae, Reviews By Jae

Upon its release, Shake It Up received mixed reviews from both North American fans and Japanese fans.

Shiso said that, while the song was "catchy," the music video was "boring." Jae, however, gave the song a positive review, calling it "catchy," "dark" and "addicting."^[6]

I would usually hate this type of song, and it's apparent the song was given to the artist to sell, but I still approve. Due to Kumi's creativity, I can't dislike it.

— Ice Pick, Ice Pick on Amazon

Tomopio gave the song a negative review, saying the song was "obviously made in a hurry" and, due to this, "wasn't very good." Ice Pick said in their review how it was "apparent the song was given to the artist to sell," but due to Kumi's "creativity, you can't dislike it." BENII gave the song a neutral review, saying that the song "was not good enough to be used as a single," but how "your impression will change if you watch the PV."^[7]

Music video

Shake It Up was not part of a story line and carried a gothic theme in which two puppet masters would control a mannequin and use the mannequin to dance for their amusement. When the clock struck a certain hour, the mannequin would return to its normal life and position in the tailor's room.

Despite the music video's dark theme, the song itself was more optimistic - about letting go of life's worries and living for the sound of music.

Cover

Each of the twelve singles' covers represent a traditional dress from a culture. This single's cover represents Brazil and the style of Brazilian Carnival Samba dancers.^[8]

Track listing

(Souce^[9])

Chart statistics

Sales

Initial week estimate: 44,419 Total estimate: 47,014

Alternate versions

Shake It Up

1. Shake It Up: Found on the single (2005) and corresponding album BEST ~second session~ (2006)
2. Shake It Up [Instrumental]: Found on the single (2005)
3. Shake It Up [Kazz Caribbean Remix]: Found on Koda Kumi Remix Album (2006)
4. Shake It Up [House Nation Sunset In Ibiza Remix]: Found on Koda Kumi Driving Hit's 2 (2010)

References

External links

1. Avex Network (2005, 2006), Kumi Koda Official Web Site
2. Oricon Style (2006), Oricon Style Online