Scotiabank Theatre

Ottawa
Toronto

Scotiabank Theatre is a theatre chain in Canada, a joint partnership between Cineplex Entertainment (Cineplex) and Scotiabank. There are ten Scotiabank Theatre complexes, although in the case of Montreal, Cinémas Banque Scotia is the main banner instead. Naming is based on the customer-loyalty program agreement made in 2007 between Cineplex and Scotiabank.[1]

These are the flagship Cineplex theatres for their area/region, and the Scotiabank Theatre brand represents a premium corporate brand within the company, offering corporate and group events to wealthier/privileged clientele such as stockholders and company executives. Each location offers pizza, coffee, TimePlay and one to four premium large format screens featuring IMAX (except for Vancouver and Saskatoon) and one or two UltraAVX screens (except for Ottawa, Winnipeg and Atlantic locations). Non-Atlantic locations, with the exception of Edmonton, feature D-Box motion picture technology in a regular (Ottawa, Montreal and Winnipeg) or UltraAVX (others) theatre. The Saskatoon location, formerly part of Galaxy Cinemas, is the first and currently the only Scotiabank Theatre with VIP auditoriums. In 2016, Cineplex added Barco Escape theatres to several of the complexes.

History

The first four locations opened in Montreal, Toronto, Calgary and Vancouver by Famous Players as Paramount theatres.[2] The Paramount Theatre banner was the trademark of Paramount Pictures, the film studio of former owner Famous Players' parent company Viacom. In 2005, Viacom sold Famous Players to Cinema Galaxy Income Fund — owner of Cineplex Galaxy Cinemas — creating the company Cineplex Entertainment. The theatres were rebranded as Scotiabank Theatres, under a sponsorship arrangement with Canadian bank Scotiabank. In 2007, Cineplex Entertainment and Scotiabank expanded their partnership by extending the Scotiabank Theatre banner nationwide, including the rebranding of other remaining Paramount Theatre locations, and by launching the "Scene" entertainment rewards program.[3]

The Halifax and St. John's locations were originally owned by Empire Theatres, but were purchased by Cineplex and rebranded as Cineplex Cinemas in October 2013, then to the Scotiabank Theatre brand in November 2014. Three more locations were formerly branded as SilverCity: the West Edmonton Mall location was rebranded on May 2, 2007,[4] while Ottawa and Winnipeg were rebranded in the summer of 2016.[5]

The Scotiabank Theatre locations in Toronto, Edmonton and Vancouver premiered the Barco Escape premium large format in Canada on July 22, 2016. Star Trek Beyond was the first film played in these auditoriums, with 20 minutes of the film being optimised for this format.[6][7]

Locations

There are currently ten locations:

Source: Cineplex Entertainment[8]

See also

References

  1. ↑ "Scotiabank to put its name on Cineplex theatres". CBC News. CBC. January 24, 2007. Retrieved November 11, 2010.
  2. ↑ "Famous Players Paramount Theatres". Famous Players. Archived from the original on April 18, 2001. Retrieved May 3, 2015.
  3. ↑ "Cineplex Entertainment and Scotiabank launch first national Canadian entertainment loyalty rewards program and rename three major Cineplex theatres". newswire.ca. May 2, 2007.
  4. ↑ Marshall, Pat (May 2, 2007). "CINEPLEX ENTERTAINMENT AND SCOTIABANK LAUNCH FIRST NATIONAL CANADIAN ENTERTAINMENT LOYALTY REWARDS PROGRAM AND RENAME THREE MAJOR CINEPLEX THEATRES" (PDF). Retrieved June 9, 2016.
  5. ↑ "SilverCity Polo Park gets rebranded as Scotiabank Theatre Winnipeg". www.cbc.ca. Retrieved June 9, 2016.
  6. ↑ Van Lange, Sarah (July 7, 2016). "Barco Escape Coming Soon to Three Cineplex Theatres" (PDF). Cineplex. Retrieved July 12, 2016.
  7. ↑ "Star Trek Beyond". Barco. Retrieved July 12, 2016.
  8. ↑ "Find A Theatre". Cineplex. Retrieved October 20, 2016.
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