SONGZIO

SONGZIO
Private company
Industry Fashion
Founded 1993
Headquarters Seoul, South Korea, Paris, France
Key people
 Zio Song (CEO, Chief Creative Officer)
Products High-end menswear, contemporary ready to wear, accessories for men and women
Subsidiaries SONGZIO, ZIOSONGZIO, ZIOSONGZIO ON AIR
Website www.songzio.com

SONGZIO is a privately held high-end contemporary fashion house founded by Zio Song. Founded in 1993, the house is based in Paris, France and Seoul, South Korea with 3 subsidiaries: SONGZIO, ZIOSONGZIO, ZIOSONGZIO ON AIR. The brand specialises in high-end menswear, contemporary ready to wear, and accessories for men and women.[1] The company is privately owned and operated by the brand's founder and creative director, Zio Song, a leading figure in Korean fashion industry.[2]

History

Founded in 1993 in Seoul, South Korea, SONGZIO gained fame with its emblematic look: the black suit. Working closely with the Korean entertainment industry, the brand frequently features actors Cha Seung-won, Lee Soo-hyuk and k-pop stars, Lee Jung-shin, Kim Hyung Jun, and Hwanhee and others in its Seoul fashion shows.[3] The brand is recognized for playing an important role in popularizing men's fashion and high end designer clothing in Korea. SONGZIO began its international expansion in Paris Men's Fashion Week in 2006 with a new collection line. With its campaign, Paint on Black, the brand is known for fusing house art prints with contemporary designs in black.[4]

In 2003, the brand launched its first diffusion line in Seoul, South Korea, ZIOSONGZIO, specializing in casual and commercial clothing line. The immediate commercial success of ZIOSONGZIO led to the subsequent launch of the brand's third diffusion line online ZIOSONGZIO ON AIR for men and women, producing the highest revenue in the industry for 10 consecutive years.[5][6]

Since 2016, Zio Song serves as the Chairman of Council of Fashion Designers of Korea

Today

Based in Paris, France, and Seoul, South Korea, the brand's collection line, SONGZIO and diffusion line, ZIOSONGZIO are sold through about 70 stand-alone stores and retailers worldwide. ZIOSONGZIO ON AIR is sold online.[7]

References

  1. ↑ "TOTEM - Men - Songzio - Fall Winter 2013-2014". totemfashion.com.
  2. ↑ Kohut Cole, Alexandra (21 November 2013). "A New Day for Asia". The New York Times. The New York Times. Retrieved 15 July 2014.
  3. ↑ The Korea Herald. "10 hottest celebrities in South Korea". koreaherald.com.
  4. ↑ http://sstv.hankyung.com/?c=news&m=v&nid=121716
  5. ↑ "패션-뷰티, 홈쇼핑 업계 효자 상품 등극". joinsmsn.com.
  6. ↑ "상반기 홈쇼핑업계 '뷰티·패션' 강세 - 서울파이낸스". 서울파이낸스.
  7. ↑ "SONGZIO". songzio.com.
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