For other uses, see SEMA (disambiguation).
SEMA logo

Specialty Equipment Market Association (SEMA) of the automobile aftermarket was formed in 1963 by Roy Richter, Willie Garner, Bob Hedman, Robert E. Wyman, John Bartlett, Phil Weiand, Jr., Al Segal, Dean Moon, and Vic Edelbrock, Jr. and now consists of 6,383 companies worldwide, bringing together aftermarket manufacturers, original equipment manufacturers (OEM), media, car dealers, specialty equipment distributors, installers, retailers and restoration specialists.

SEMA provides services for employees of its member companies that include education and professional development, market research, legislative and regulatory advocacy, industry publications, international business development and business-to-business events.

The largest of the SEMA events held annually during the first week of November is the SEMA Show at the Las Vegas Convention Center in Las Vegas, Nevada in conjunction with the Automotive Aftermarket Industry Week.[1][2] As part of this event, SEMA and other automotive aftermarket trade groups make-up one of the single largest events on the Las Vegas calendar.[3] This auto show is not open to the public. Registration as media, manufacturer, buyer or exhibitor is required.[4]


The 2008 SEMA Show at the Las Vegas Convention Center

The SEMA acronym originally stood for Speed Equipment Manufacturing Association.[5] In 1970, government regulations became an issue and the name was changed to Specialty Equipment Market Association to improve the overall image of the association.[5] It was also warned that bureaucrats in the industry may be turned off by the word "speed", which Corporate Council Earl Kitner felt they may associate with "the swinging generation."[5] SEMA came about as a result of the company Revell Models attempting to fill a gap in industry trade regulation.[5] Its first president was Ed Iskenderian.[5] Other original members of the organization include Roy Richter, Willie Garner, Bob Hedman, Robert E. Wyman, John Bartlett, Phil Weiand, Jr., Al Segal, Dean Moon, and Vic Edelbrock, Jr.

Founding members of SEMA

Company Founder
Ansen Automotive Engineering Louie Senter
B&M Automotive Products Bob Spar
Cragar Industries Inc. Roy Richter
Eelco Manufacturing & Supply Els Lohn
Grant Industries John Bartlett
Ed Iskenderian Racing Cams Ed Iskenderian
Milodon Engineering Don Alderson
Moon Equipment Company Dean Moon
Schiefer Manufacturing Paul Schiefer
Trans Dapt Willie Garner
Weber Speed Equipment Harry Weber
Weiand Power & Racing Phil Weiand
Dempsey Wilson Racing Cams Dempsey Wilson


The exhibit hall of the 2009 SEMA Show.

The SEMA Show is held at the Las Vegas Convention Center.[6] It is among the largest convention held in Vegas. SEMA Show 2013 drew about 60,000 buyers.[7] The displays are segmented into 12 sections, and a New Products Showcase featured nearly 2,000 newly introduced parts, tools and components. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more.

The first SEMA Show was held in 1967 in the basement of Dodger Stadium in Los Angeles, before moving to the new Anaheim Stadium in 1974. In 1967 they had 98 manufacturers manning booths and an attendance of 3000 people. In 1967 there were 5 cars on display, including a 1967 Ford GT40 in the Shelby America booth and a drag race prepped Dodge Dart.[8] The early shows, held in Los Angeles and Anaheim, California, were exclusively card-table-and-masking-tape affairs, but by the early 1970s, sophisticated display and marketing techniques were visible throughout the show. At that time, a Show booth cost $375. The Show moved to a different location—the new and expansive Anaheim Convention Center (across from Disneyland). Booth sales and attendance kept increasing dramatically. The SEMA Show continued to cater to the needs of industry representatives rather than consumers and began to develop a reputation as a place where business was expected and completed. As part of the ’70s SEMA Shows, one of the must-attend events was Doris Herbert’s Drag News party, which was topped only by the SEMA Awards Banquet.

Then, in 1975, the featured entertainers for the Awards Banquet were April Stevens and Nino Tempo. In 1976 (the last SEMA Show to be held in Anaheim), the Show was a sellout with 570 booths and, in fact, had to turn away a number of manufacturers due to lack of space. Over the next few years, the Show grew much larger and soon filled the Convention Center to capacity and was moved to Las Vegas in 1977. Las Vegas was chosen because it provided room for continued growth, dependable weather, big-name entertainment and a world-famous location.

In 1977, SEMA’s Awards Banquet (run by Sheldon Konblett) was held at the Sands Hotel and featured Norm Crosby. Sheldon Konblett also developed the design for the SEMA trophies, which have come to symbolize product innovation and excellence in the industry.

In 1979, Nile Cornelison began plans for his Innovations Day seminars program, which has since become one of the major annual association programs. The following year, Innovations Day was a smashing success and featured Lee A. Iacocca as the keynote speaker. Never before had any activity held on the day prior to the Show’s opening attracted anything near the more than 460 who attended. That same year, Willie Nelson was the featured entertainer for the SEMA Awards Banquet.

In 1983, the import parts section of the SEMA Show was added under the auspices of sister organization, Automotive International Association, thus changing the name to SEMA/AI Show. In 1984, there was a combined SEMA/AI/APAA Show in Las Vegas. The Industry Awards Banquet was held at the MGM Grand, and the entertainment was provided by The Platters and Gallagher. By all indications, the move to Las Vegas has been an overwhelming success. In 1986, Car and Driver magazine noted that the Show was a “…prime opportunity to monitor the West Coast car culture without breathing the smog or fighting the freeways.” That same year, Jay Leno made his first appearance on stage at the SEMA Show Industry Awards Banquet.

In 1990, the onsite registration fee was increased to $20. All exhibitors are eligible to submit an entry into the New Products Showcase at no cost. In 1992, the SEMA/AI Show and the Automotive Service Industry, Motor & Equipment Manufacturers Association and Automotive Parts & Accessories Association (ASIA/MEMA/APAA Show—formerly the Big I/APAA Show) came together to form Automotive Aftermarket Industry Week (AAIW) in Las Vegas. The two shows together boasted in excess of 1.6 million square feet of exhibits.

In 1997, the National Tire Dealers & Retreaders (NTDRA) trade show was combined with the SEMA Show. Affiliating the 77-year-old NTDRA trade show with the SEMA portion of AAIW provided benefits to both sides. In the same year, Goodyear sponsored the first SEMA-NTDRA “Racers’ Night Out” at the Las Vegas Motor Speedway.

In 1998, the SEMA Show broke the 500,000-foot mark with 502,912 net square feet of rented space. Each year since then, the Show has set new records of some sort. It now occupies more than one million net square feet, draws more than 3,000 media, and has a buyer attendance in excess of 60,000. The SEMA Show now routinely brings together more than 2,300 exhibitors, occupying in excess of 11,000 booths. Total attendance at the Show now tops 150,000 manufacturers, buyers and other industry representatives, making contacts and doing business.[9]


67 Dodge Adventurer D100 Truck Parts

















  • Acura CL Type-S Concept[43]
  • Acura RSX Type-S Factory Performance Package
  • Acura RSX Type-S SCCA Real Time Racing Team
  • Cadillac CTSm Concept [43]
  • Cadillac DTS Icon Concept[43]
  • Cadillac Escalade ESV Platinum Concept[43]
  • Cadillac Escalade EXTm Concept[43]
  • Chevrolet Camaro Z28 Dragster
  • Chevrolet Cavalier 2.2 Turbo Sport Coupe Concept[43]
  • Chevrolet Cavalier NHRA Dragster[43]
  • Chevrolet Cavalier Z-24 Supercharged Concept[43]
  • Chevrolet Cavalier Attitude
  • Chevrolet Corvette Z06
  • Chevrolet Corvette White Shark Concept
  • Chevrolet Express Ultimate Ski Van Concept[43]
  • Chevrolet Kodiak Pickup Concept[43]
  • Chevrolet Lucchese Suburban Concept[43]
  • Chevrolet Monte Carlo Jeff Gordon Edition
  • Chevrolet Silverado Extended Cab SS
  • Chevrolet Silverado Regular Cab SS [43]
  • Chevrolet Silverado Craftsman Pace Truck Concept
  • Chevrolet Silverado SST Concept[43]
  • Chevrolet Silverado 1500HD Concept by Oakley MX [44]
  • Chevrolet Tahoe SS Concept[43]
  • Chevrolet Trailblazer SS Concept
  • Chevrolet Venture MEV Concept
  • Chevrolet Venture Mobility Concept
  • Chrysler 300M Special SoCal Speed Shop
  • Chrysler PT Cruiser Big Sky Concept
  • Chrysler PT Cruiser Turbo Kenne Bell
  • Chrysler PT Super Cruiser Concept
  • Chrysler Sebring Convertible Luxury Tuner Concept by Racing Sports Akimoto
  • Dodge Charger 'The Fast And The Furious'
  • Dodge Grand Caravan Extreme Concept by APC
  • Dodge Gifford RAM Recon
  • Dodge Neon R/T Compact Performance Concept by Wings West
  • Dodge Ram 1500
  • Dodge Ram 1500 Handicap Accessible Steve Bucaro
  • Dodge Ram 2500 HEMI Kenne-Bell Concept
  • Dodge Ram 3500 Cannonball Express Concept by Performance West
  • Dodge Stratus Turbo Concept
  • GMC Envoy XL Project Pro Concept
  • GMC Savana Install Pro Concept
  • GMC Sierra Landscaper Pro Concept
  • GMC Yukon XL Outdoor Living Pro Concept
  • Kia Rio Cinco Swim Concept
  • Kia Sorento Surf Concept
  • 1970 Big Oly Ford Bronco
  • Ford No Fear NF-155
  • Ford F-150 Himalaya II Concept
  • Ford F-150 Eric Clapton Super Street
  • Ford F-350 TRENZ Ultimate Mountain Climber
  • Ford FR100 Concept
  • Ford Competition Orange SVT Focus
  • Ford Escape DG Motorsports
  • Ford New Dimension Excursion Concept [45]
  • Ford Hot Wheels Focus Concept
  • Ford Focus Wagon FT230
  • Ford SVT Focus European Appearance Package
  • Ford SVT Mustang Cobra 10th Anniversary Edition
  • Ford Thunderbird by Chip Foose
  • Honda AEM Civic Coupe
  • Honda Accord Coupe Concept
  • Honda Accord Coupe Factory Performance
  • Honda Civic Si Concept
  • Honda Mugen Civic Si
  • Honda Pro Drag Civic Si
  • Hummer H2 Upscale Performance Concept
  • Hyundai ALT Wheels Tiburon
  • Hyundai APC Tiburon
  • Hyundai APEXi Tiburon
  • Hyundai Eibach Tiburon
  • Hyundai HKS Tiburon
  • Hyundai Import Racer Project Tiburon
  • Hyundai Injen Tiburon
  • Hyundai Modern Image Tiburon
  • Hyundai Motegi Tiburon
  • Hyundai Rick Dore XG350
  • Hyundai Street Concepts Tiburon
  • Hyundai Troy Lee Sonata
  • Hyundai Tiburon GT Razzi
  • Hyundai Tiburon GT Shark Racing
  • Jaguar X-Type Racing Concept
  • Jeep Liberty "Tactical Transport" by Performance West
  • Jeep Liberty "Concept KJ" by Mopar Accessories/Decoma SVE
  • Jeep Wrangler "Surf & Turf" by Performance West [46]
  • Jeep Wrangler Scrambler "Brute" by AEV
  • Land Rover Freelander G4 Challenge
  • Lincoln Navigator Sean John
  • Mazda 6 Troy Lee
  • Mazda MazdaSpeed Protege
  • Mitsubishi STAGE 1 Eclipse
  • Nissan Axis Sport Tuning 350Z Concept
  • Nissan NISMO 350Z Concept Le Mans Sunset
  • Nissan NISMO 350Z Concept Silverstone
  • Nissan Stillen Altima Concept
  • Nissan Street Concepts Sentra SE-R
  • Nissan SE-R Spec V Speed Channel World Challenge Race Car
  • Pontiac Bonneville GXP Show Car
  • Pontiac Grand Am GXP Show Car
  • Pontiac Grand Prix GXP Show Car
  • Pontiac Sunfire American Tuner Show Car
  • Pontiac Sunfire GXP Show Car
  • Pontiac Sunfire NHRA Dragster
  • Pontiac Vibe GXP Show Car
  • Pontiac Vibe SPO Supercharged Show Car
  • Saturn ION-EFX Concept
  • Saturn ION-Tour Concept
  • Saturn VUE Active Expression Limited Edition
  • Scion xB Motegi
  • Scion xB Paisley
  • Scion xB Stewart Concept
  • Suzuki/MA Audio Aerio SX Sport Concept






SEMA awards

Since 2003, the GT awards have been presented at the SEMA Auto Convention, and these include categories such as Best in Show, Best Hot Rod, and Best European Import.[57][58][59] SEMA was also presented with the Grassroots Motorsports Editors' Choice Award in 2012.[60]

SEMA Action Network

Since 1997, the SEMA Action Network (SAN) has been a grassroots network for the automotive hobby.[61][62] The SEMA Action Network is a partnership between enthusiasts, vehicle clubs and members of the specialty automotive parts industry in the United States and Canada who have collaborated to promote automotive hobby-friendly legislation and laws.[62]

In the past, the SAN has:

See also


  1. "SEMA Show Attracts 140,000-plus Attendees to Las Vegas Convention Center". Retrieved 14 July 2015.
  2. "Four of Las Vegas' Largest Trade Shows Return in 2015/2016 to Las Vegas Convention Center". Retrieved 14 July 2015.
  3. "SEMA Show Cars to Make Public Parade in Sin City". Retrieved 14 July 2015.
  4. "Registration Information". Retrieved 14 July 2015.
  5. 1 2 3 4 5 Candland, Sherri (October 28, 2013). "Utah businesses head to Las Vegas for 2013 SEMA Show". The Salt Lake Tribune. Retrieved November 3, 2015.
  6. "The 2013 SEMA Show".
  7. Vaughn, Mark (November 12, 2012). "Why SEMA Matters". Autoweek. 62 (23): 10. ISSN 0192-9674.
  8. "1967 SEMA Show Gallery – Take a Look Back at the First SEMA Show".
  9. "The Specialty-Equipment Industry and the SEMA Show".
  10. "Chevrolet Camaro GTZ Concept".
  11. "The wild and crazy creations of Jon Moss".
  12. "Chevy rolls out extendible bed, low rider trucks at sema show".
  13. "The Long And Short Of Chevy Concepts".
  14. "1997 SVE Mustang Super Stallion Concept".
  15. "SCC Magazine Project Eclipse – Final".
  16. "A Sport-utility Vehicle".
  17. "SVE Mercury Cougar Eliminator".
  18. "C5 Chevy Corvette Cavallo GT - Screamin' Yellow Zonker".
  19. "1999 Chevrolet Tandem 2000".
  20. "SEMA '99".
  21. "Ford Motor Company focuses on aftermarket".
  22. "Company History".
  23. "3 Unconventional Cars From Olds".
  24. "The Buick Park Avenue Ultra Concept/Show Car".
  25. "2000 SEMA Show".
  27. "Carry-all Concept".
  28. "2000 SEMA Show - Modified PT Cruisers".
  32. "GM, Ford unveil biggest and fastest pickups at SEMA".
  33. "AutoWeek looks at SEMA 2000".
  34. "Honda and Acura Vehicles on Display at 2001 SEMA ShowSeason".
  35. "2001 SEMA Show".
  36. "Ford presenting more than 24 show vehicles at SEMA".
  37. "Ford Ranger Back Country "Blast"".
  38. "With Hyundai's Value Advantage, Aftermarket Modifications Have Never Been More Affordable".
  39. "Specialty Equipment Market Association Show 2001 Isuzus".
  40. "2001 SEMA Exhibition".
  41. "2001 SEMA Show".
  42. "Nissan to Display Powerful Combination of Products at the 2001 SEMA Show".
  43. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 "2002 SEMA Show - Official Pictures".
  44. "Made in the Shade: Oakley's MX Chevrolet Silverado 1500HD Concept Trucks".
  45. "2002 SEMA Photo Gallery".
  46. "2002 SEMA Exhibition".
  47. "2003 SEMA".
  48. "2003 SEMA Show Highlights".
  49. "Mercury Mariner Builds On Design Appeal With SEMA "Urban Edition" Concept".
  50. "2005 SEMA Show Booth Vehicles".
  51. "SEMA 2006 Coverage".
  52. "2006 SEMA Auto Show Photos & Coverage".
  53. 1 2 3 4 "SEMA Celebrates 50 Years In, um, Style". Autoweek: 8–9. November 25, 2013.
  54. "2013 SEMA Show".
  55. "2013 SEMA Auto Show".
  56. "Music-inspired Kia Souls overload our senses".
  61. "Senate declares 'Collector Car' day". Retrieved 14 July 2015.
  62. 1 2 "SEMA Action Network Streamlines Website to Help You Protect Your Passion". Retrieved 14 July 2015.
  63. "Not Every Bill Is a Clunker". Retrieved 14 July 2015.
  64. "Kansas Anti-Hobbyist Inoperable Vehicle Bill to be Considered by Committee on January 21, 2014". Retrieved 14 July 2015.
  65. "Political Events and Actions Threatening the Automotive Hobby - Can They Outlaw Street Machines?". Retrieved 14 July 2015.
  66. "UPDATED - No "clunker" over 25 years old ; program shortened to four month lifespan". Retrieved 14 July 2015.
  67. "SEMA Offers Vital Resources For All Active Off-Road Enthusiasts". Retrieved 14 July 2015.
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