Ruckus Wireless

Ruckus Wireless, Inc.
Traded as NYSE: RKUS
Industry Telecommunications equipment
Founded 2004
Headquarters Sunnyvale, California
Area served
Worldwide
Key people
Selina Lo
(CEO)
William Kish
(Co-Founder)
Victor Shtrom
(Co-Founder)
Products Hardware, software, and services to telecommunications service providers and enterprises
Revenue $373 million (2015)[1]
Number of employees
940 (2015)
Parent Brocade Communications
Website www.ruckuswireless.com

Ruckus Wireless, Inc. is a global supplier of advanced wireless systems for the mobile internet infrastructure market. The company is headquartered in Sunnyvale, California. Ruckus offers indoor and outdoor "Smart Wi-Fi" products to mobile carriers, broadband service providers, and corporate enterprises.[2]

Ruckus invented and has patented wireless voice, video, and data technology innovations, such as adaptive antenna arrays that extend signal range, increase client data rates, and avoid interference, providing distribution of delay-sensitive multimedia content and services over standard 802.11 Wi-Fi.[3]

On April 4, 2016, Brocade Communications Systems Inc announced that it is acquiring Ruckus Wireless for approximately $1.5 billion.[4]

Corporate history

Ruckus was founded in 2004 by William Kish and Victor Shtrom. Sequoia Capital, WK Technology Fund, and Sutter Hill Ventures initially funded the company. Ruckus is publicly listed on the New York Stock Exchange under the symbol RKUS.[5]

In 2015, Ruckus Wireless became the first Wi-Fi vendor to introduce an 802.11ac Wave 2 access point with the ZoneFlex R710. The R710 is capable of supporting twice the density of mobile devices over Wave 1 access points.[6]

The acquisition by Brocade in a cash and stock deal worth about $1.5 billion is meant to add Ruckus’s Wi-Fi products to Brocade's enterprise networking business.[7]

Technology

Ruckus designed a first of-its-kind adaptive directional antenna technology called BeamFlex. The company first sold the technology to other manufacturers to enable them to include it in their products. Ruckus also came out with a Customer Premises Equipment (CPE) device that was sold to service providers.[8]

Ruckus offers indoor and outdoor access points in several price ranges. BeamFlex is at the core of Ruckus’ ZoneFlex APs with its directional antenna technology. This technology automatically adjusts to changes in the Radio Frequency (RF) environment providing stronger signals. Beamforming has now been integrated into the latest version of the 802.11 standard and 802.11ac. Other products that Ruckus offers include controllers, software, and smart wireless services.[9]

Hardware

Ruckus offers Wi-Fi branded products such as indoor and outdoor wireless access points and wireless controllers all sold under the brand name.

Access points

Ruckus offers a large range of indoor and outdoor wireless access points that can support up to 500 simultaneous connections on a single node. In 2007, Ruckus launched ZoneFlex, a centrally managed WLAN platform for enterprises and carriers.[10]

Controllers

Ruckus offers two different controllers: ZoneDirector geared for smaller, single-site deployments and SmartZone directed at carrier and large, multi-site enterprise deployments. SmartZone can be delivered as both a virtual and physical appliance.[10]

Software

Ruckus Wireless provides software-products to accompany their hardware. They offer the FlexMaster, SmartCell Insight, Ruckus ZonePlanner, and Ruckus Mobile Applications.

FlexMaster

The Ruckus FlexMaster Management System (9.0) is a Linux-based managed service platform for configuration, fault detection, audit, performance management and optimization of hundreds of thousands of remote Smart Wi-Fi APs or Smart Wireless LANs (WLANs) from a single point.[11]

SmartCell Insight

The Ruckus SmartCell Insight collects and correlates Wi-Fi performance metrics into 19 available reports, has do it yourself analytics using customer reports, long term retention, and software only solution residing on a Linux server using CENTOS/RHEL OS.[12]

ZonePlanner

The Ruckus ZonePlanner is a Smart Wi-Fi RF simulation. It integrates Ruckus’ adaptive antenna patterns.[13]

Ruckus mobile applications

Ruckus Wireless has mobile applications called Ruckus SpeedFlex, Ruckus ZD Remote Control, and Ruckus SWIPE.[14]

Wireless services

Ruckus Wireless provides its customers with location-based services.

Enterprises

Ruckus relies heavily on its enterprise business, as it is two-thirds of their revenue with almost 100% of enterprise sales coming from the channel. Many of these enterprises include hospitality, retail, healthcare, transportation hubs, and education.[15]

Carriers

Ruckus Wireless started out by selling to carrier companies and they are still a good portion of their business. Their customers include Verizon, AT&T, Time Warner Cable, Deutsche Telekom, and China Telecom. One-third of Ruckus’ business is selling to carrier businesses.[16]

Small businesses

Xclaim Wireless was launched by Ruckus in 2014 as a new division aimed at small businesses. Xclaim Wireless provides a product portfolio designed for enterprise-class features at consumer-level prices.[17]

References

  1. "Ruckus Income Statement - Annual". Yahoo! Finance. Retrieved February 2, 2015.
  2. Investor's Business Daily, Ruckus Wireless Reaches New Heights With Wi-Fi Tech, Nasdaq, Sept. 10, 2014,http://www.nasdaq.com/article/ruckus-wireless-reaches-new-heights-with-wi-fi-tech-cm389517, Retrieved July 27, 2015
  3. John Cox, Wi-Fi,smart antennas power new carrier gear from Ruckus Wireless, NETWORKWORLD, Oct. 18, 2010,http://www.networkworld.com/article/2192096/wireless/wi-fi--smart-antennas-power-new-carrier-gear-from-ruckus-wireless.html, Retrieved July 27, 2015
  4. https://www.ruckuswireless.com/press/releases/20160404-brocade-acquire-ruckus-wireless-build-networking-company-digital
  5. Peter Delevett, From fizz to fizzle: Ruckus Wireless plummets 18 percent in IPO, San Jose Mercury News, Nov.16, 2012, http://www.mercurynews.com/ci_22012492/from-fizz-fizzle-ruckus-wireless-plummets-18-percent, Retrieved July 27, 2015
  6. Jon Gold, Ruckus first to roll out enterprise 802.11ac Wave 2 AP, NETWORKWORLD, April 2, 2015, http://www.networkworld.com/article/2904851/wireless/ruckus-first-to-roll-out-enterprise-802-11ac-wave-2-ap.html, Retrieved July 27, 2015
  7. "Brocade to buy Ruckus Wireless in $1.5 billion deal". VentureBeat. Retrieved 2016-04-05.
  8. Craig Mathias, Ruckus Introduces Beamforming for 802.11n, NETWORKWORLD, March 9, 2009,http://www.networkworld.com/article/2234791/ruckus-introduces-beamforming-for-802-11n.html, retrieved July 27, 2015
  9. WLAN Infrastructure, Infonetics Research, July 6, 2015, Retrieved July 27, 2015
  10. 1 2 Paul Mah, Ruckus Wi-Fi Access Points for Your Small Business, CIO, Jan. 31, 2013, http://www.cio.com/article/2388827/wireless-networking/review--ruckus-wi-fi-access-points-for-your-small-business.html, Retrieved July 27, 2015
  11. John Cox, Ruckus Wireless unveils 11n Wi-Fi gear for net operators, NETWORKWORLD, Feb. 26, 2008, http://www.networkworld.com/article/2283816/network-security/ruckus-wireless-unveils-11n-wi-fi-gear-for-net-operators.html, Retrieved July 27, 2015
  12. Shamila Janakiraman, Ruckus Launches Virtual SmartCell Gateway Carrier-Class Virtualized WLAN Controller, NFVZONE, May 27, 2014,http://www.nfvzone.com/topics/nfv/articles/379710-ruckus-launches-virtual-smartcell-gateway-carrier-class-virtualized.htm, Retrieved July 27, 2015
  13. Brian Young, Ruckus Wireless Introduces ZonePlanner-WLAN, F.BUSINESS, July 26, 2010, http://www.firstpost.com/business/biztech/business-tech/it-infrastructure/ruckus-wireless-introduces-zoneplanner-wlan-1878809.html, Retrieved July 27, 2015
  14. Nathan Eddy, Ruckus Wireless Launches Smart WiFi Mobile Application, eWEEK, Sept. 9, 2014, http://www.eweek.com/small-business/ruckus-wireless-launches-smart-wifi-mobile-application.html, Retrieved July 27, 2015
  15. Mark Haranas, CRN Exclusive: Ruckus CEO Talks Winning Over Aruba Partners, New Juniper Partnership And Channel Push, CRN, June 25, 2015,http://www.crn.com/slide-shows/networking/300077266/crn-exclusive-ruckus-ceo-talks-winning-over-aruba-partners-new-juniper-partnership-and-channel-push.htm/pgno/0/10, Retrieved July 27, 2015
  16. Mark Haranas, CRN Exclusive: Ruckus CEO Talks Winning Over Aruba Partners, New Juniper Partnership And Channel Push, CRN, June 25, 2015, http://www.crn.com/slide-shows/networking/300077266/crn-exclusive-ruckus-ceo-talks-winning-over-aruba-partners-new-juniper-partnership-and-channel-push.htm/pgno/0/10, Retrieved July 27, 2015
  17. Kristen Bent, Ruckus Wireless Targets SMB Market With New 'Xclaim' Brand, Go-To-Market Model, CRN, Oct. 29, 2014,http://www.crn.com/news/networking/300074620/ruckus-wireless-targets-smb-market-with-new-xclaim-brand-go-to-market-model.htm, Retrieved July 27, 2015
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