Rodan + Fields
| Type | Private |
|---|---|
| Industry | Cosmetics and personal care products |
| Founded | 2007 |
| Headquarters | San Francisco, CA, USA |
| Founders | Dr. Katie Rodan, Dr. Kathy Fields |
| Key People | Amnon Rodan (Chairman), Diane Dietz (President and CEO) |
| Products | Cleansers, Moisturizers, Sunscreens, Exfoliants |
| Areas Served | United States, Canada |
| Slogan | Decide Today How Tomorrow Looks™ |
| Website | www.rodanandfields.com |
Rodan & Fields, LLC, known as Rodan + Fields or R+F, is an American manufacturer and direct selling company specializing in skincare products. The company was founded in 2007 by Dr. Katie Rodan and Dr. Kathy Fields, creators of Proactiv Solution, and has its headquarters in San Francisco, California.
History
Katie Rodan and Kathy Fields met in 1984 during their dermatology residency at Stanford University School of Medicine. In 1995, they developed Proactiv Solution as a preventative skincare for acne.[1] Proactiv is now a registered trademark of Guthy-Renker and Nestlé.[2]
In 2002, Dr. Rodan and Dr. Fields launched Rodan + Fields. Rodan + Fields products were sold in department stores. In 2003, Rodan + Fields was purchased by Estée Lauder.[3] In 2006, Rodan + Fields transitioned the company from department stores to direct sales or multi-level marketing. In 2007, Dr. Rodan and Dr. Fields reacquired their brand from Estée Lauder.[4]
Business
Products
Rodan + Fields products treat common skincare concerns. Products and tools are categorized into regimens, each dedicated to a different skin concern. Regimens include cleansers, toners, moisturizers, creams, exfoliators and sunscreens.[4]
Business model
Rodan + Fields uses independent consultants to sell products who earn commissions based on a multi-level marketing strategy.[5] Consultants focus on social media, phone and in-person presentations to sell products and invite others to join their team.[6]
References
- ↑ Espinoza, Galina. "Saving Face". People.com.
- ↑ Gretler, Corinne. "Nestle Forms Alliance with Bieber's Fave Acne Cure Proactiv". Bloomberg.com.
- ↑ "Fact Sheet FY 2015". Estee Lauder Companies.
- 1 2 Lipton, Lauren. "The Truth Behind Rodan + Fields (And Its Takeover of Your Facebook Feed)". Allure.com.
- ↑ Jackson, Nancy Mann. "Three startups that want to steal Avon's look". Fortune.com.
- ↑ Lewak, Doree. "$40,000 a month, Lexus cars: Meet the new Avon ladies". New York Post.
Further reading
- "Skin Care Company Rodan & Fields Pursuing a Sale". The Wall Street Journal. February 18, 2015. Retrieved 5 May 2016.
- "The Rising Success Of Rodan + Fields Thanks To Nontraditional Retail And Savvy Women". Forbes. April 25, 2016. Retrieved May 5, 2016.