Roanoke, Virginia

For the metropolitan area, see Roanoke metropolitan area. For the unsuccessful colonization attempt, see Roanoke Colony.

Roanoke, Virginia
Independent city

Downtown Roanoke from atop Mill Mountain.


Nickname(s): The Star City of The South or Magic City

Location in Virginia

Coordinates: 37°16′15″N 79°56′30″W / 37.27083°N 79.94167°W / 37.27083; -79.94167
Country United States
State Virginia
County None (Independent city)
  Type Council-Manager
  Mayor Sherman Lea
  Independent city 43 sq mi (110 km2)
  Land 43 sq mi (110 km2)
  Water 0.3 sq mi (0.8 km2)
Elevation[1] [2] 883–1,740 ft (269–530 m)
Population (2010)
  Independent city 97,032
  Density 2,300/sq mi (870/km2)
  Metro 312,331
Time zone Eastern (EST) (UTC-5)
  Summer (DST) EDT (UTC-4)
ZIP Codes 24001–24020, 24022–24038, 24040, 24042–24045, 24048, 24050, 24155, 24157
Area code(s) 540
FIPS code 51-68000[3]
GNIS feature ID 1499971[4]

Roanoke is an independent city in the southern U.S. state of Virginia. As of the 2010 census, the population was 97,032.[5] It is located in the Roanoke Valley of the Roanoke Region of Virginia.[6]

Roanoke is the largest municipality in Southwest Virginia, and is the principal municipality of the Roanoke Metropolitan Statistical Area (MSA), which had a 2010 population of 308,707. It is composed of the independent cities of Roanoke and Salem, and Botetourt, Craig, Franklin, and Roanoke counties. Bisected by the Roanoke River, Roanoke is the commercial and cultural hub of much of Southwest Virginia and portions of Southern West Virginia.[7][8]



The town first called Big Lick was established in 1852 and chartered in 1874. It was named for a large outcropping of salt which drew the wildlife to the site near the Roanoke River.[9] In 1882 it became the town of Roanoke, and in 1884 it was chartered as the independent city of Roanoke. The name Roanoke is said to have originated from an Algonquian word for shell "money".[10] The name for the river was that used by the Algonquian speakers who lived 300 miles away where the river emptied into the sea near Roanoke Island. The native people who lived near where the city was founded did not speak Algonquian. They spoke Siouan languages, Tutelo and Catawban. There were also Cherokee speakers in that general area who fought with the Catawba people. The city grew frequently through annexation through the middle of the twentieth century.[11] The last annexation was in 1976. The state legislature has since prohibited cities from annexing land from adjacent counties. Roanoke's location in the Blue Ridge Mountains, in the middle of the Roanoke Valley between Maryland and Tennessee, made it the transportation hub of western Virginia and contributed to its rapid growth.

Colonial influence

During colonial times the site of Roanoke was an important hub of trails and roads. The Great Wagon Road, one of the most heavily travelled roads of eighteenth century America, ran from Philadelphia through the Shenandoah Valley to the future site of the City of Roanoke, where the Roanoke River passed through the Blue Ridge. The Roanoke Gap proved a useful route for immigrants to settle the Carolina Piedmont region. At Roanoke Gap, another branch of the Great Wagon Road, the Wilderness Road, continued southwest to Tennessee.

Railroads and coal

In the 1850s, Big Lick became a stop on the Virginia and Tennessee Railroad (V&T) which linked Lynchburg with Bristol on the Virginia-Tennessee border.

After the American Civil War (1861–1865), William Mahone, a civil engineer and hero of the Battle of the Crater, was the driving force in the linkage of 3 railroads, including the V&T, across the southern tier of Virginia to form the Atlantic, Mississippi & Ohio Railroad (AM&O), a new line extending from Norfolk to Bristol, Virginia in 1870. However, the Financial Panic of 1873 wrecked the AM&O's finances. After several years of operating under receiverships, Mahone's role as a railroad builder ended in 1881 when northern financial interests took control. At the foreclosure auction, the AM&O was purchased by E.W. Clark & Co., a private banking firm in Philadelphia which controlled the Shenandoah Valley Railroad then under construction up the valley from Hagerstown, Maryland. The AM&O was renamed Norfolk and Western Railway (N&W).

Child laborer at Roanoke Cotton Mills, 1911. Photo by Lewis Hine.

Frederick J. Kimball, a civil engineer and partner in the Clark firm, headed the new line and the new Shenandoah Valley Railroad. For the junction for the Shenandoah Valley and the Norfolk and Western roads, Kimball and his board of directors selected the small Virginia village called Big Lick, on the Roanoke River. Although the grateful citizens offered to rename their town "Kimball", at his suggestion, they agreed to name it Roanoke after the river. As the N&W brought people and jobs, the Town of Roanoke quickly became an independent city in 1884. In fact, Roanoke became a city so quickly that it earned the nickname "Magic City".

Kimball's interest in geology was instrumental in the development of the Pocahontas coalfields in western Virginia and West Virginia. He pushed N&W lines through the wilds of West Virginia, north to Columbus, Ohio and Cincinnati, Ohio, and south to Durham, North Carolina and Winston-Salem, North Carolina. This gave the railroad the route structure it was to use for more than 60 years.

The Virginian Railway (VGN), an engineering marvel of its day, was conceived and built by William Nelson Page and Henry Huttleston Rogers. Following the Roanoke River, the VGN was built through the City of Roanoke early in the twentieth century. It merged with the N&W in 1959.

The opening of the coalfields made N&W prosperous and Pocahontas bituminous coal world-famous. Transported by the N&W and neighboring Virginian Railway (VGN), local coal fueled half the world's navies. Today it stokes steel mills and power plants all over the globe.

The Norfolk & Western was famous for manufacturing steam locomotives in-house. It was N&W's Roanoke Shops that made the company known industry-wide for its excellence in steam power. The Roanoke Shops, with its workforce of thousands, is where the famed classes A, J, and Y6 locomotives were designed, built, and maintained. New steam locomotives were built there until 1953, long after diesel-electric had emerged as the motive power of choice for most North American railroads. About 1960, N&W was the last major railroad in the United States to convert from steam to diesel power.

The presence of the railroad also made Roanoke attractive to manufacturers. American Viscose opened a large rayon plant in Southeast Roanoke in October 1917.[12] This plant closed in 1958, leaving 5,000 workers unemployed. When N&W converted to diesel, 2,000 railroad workers were laid off.[13]


Roanoke has a weak mayor-city manager form of government. The city manager is responsible for the day-to-day operation of the city's government and has the authority to hire and fire city employees. The mayor has little, if any, executive authority and essentially is the "first among equals" on the city council. The mayor, however, has a bully pulpit as Roanoke media frequently cover the mayor's appearances and statements. The current mayor of Roanoke is David A. Bowers and the current city manager is Christopher P. Morrill. The city council has six members, not counting the mayor, all of whom are elected on an at-large basis. A proposal for a ward-based council, in which the mayor and vice mayor would continue to be elected at-large, was rejected by Roanoke voters in 1997, but ward system advocates still contend that the at-large system results in a disproportionate number of council members coming from affluent neighborhoods and that electing some or all council members on a ward basis would result in a more equal representation of all areas of the city. The four year terms of city council members are staggered, so there are biannual elections. The candidate who receives the most votes is designated the vice mayor for the following two years.

The city's African-American and professional class voting blocs have made the Democratic Party the city's leading party in recent years.

Independent candidate David A. Bowers, a former Democrat, defeated incumbent Democrat Nelson Harris for Mayor in the May 2008 election with 53% of the vote. In both the 2000 election, Republican Ralph K. Smith and in the 2004 election Nelson Harris won with less than 40% of the vote in competitive three way races.

In the May 2008 council elections, Democrats Court Rosen, Anita Price, and Sherman Lea defeated a slate of loosely allied independent city council candidates including incumbent Brian Wishneff. In the May 2006 council elections, a slate of three former Democrats running on an independent slate backed by Harris defeated the candidates of the Democratic and Republican parties. This election ended the city's long running debate about the fate of Victory Stadium.

Roanoke is represented by two members of the Virginia House of Delegates, Sam Rasoul (D-11th) and Chris Head (R-17th), and one member of the Virginia Senate, John Edwards (D-21st). Former Roanoke mayor Ralph Smith won the 2007 election in the neighboring 22nd Senate district after defeating incumbent Brandon Bell for the Republican nomination in the primary election and Democrat Michael Breiner in the general election.

The City of Roanoke lies within the 6th Congressional District of Virginia, which also includes Lynchburg and much of the Shenandoah Valley. Current representative Bob Goodlatte resides in Roanoke County; many of those who have held the seat lived in or near Roanoke. The 9th Congressional District of Virginia, represented by Morgan Griffith of neighboring Salem, has traditionally covered southwest Virginia but has expanded into parts of Salem, Roanoke County and counties to the north of Roanoke to make up for population losses in the rest of the district. Robert Hurt represents much of the area to south and east of Roanoke, including nearby Franklin County, in the 5th Congressional District of Virginia, which also stretches north to Charlottesville.


Presidential election results
Year DEM GOP Others
2012 60.1% 24,134 37.3% 14,991 2.6% 1,030
2008 61.2% 24,934 37.8% 15,394 1.1% 444
2004 52.4% 18,862 46.3% 16,661 1.3% 477
2000 53.6% 17,920 43.7% 14,630 2.7% 892
1996 54.0% 17,282 38.4% 12,283 7.7% 2,451
1992 50.4% 17,724 38.2% 13,443 11.4% 4,014
1988 52.4% 17,185 46.9% 15,389 0.7% 1,671
1984 47.7 17,300 52.1% 19,008 0.5% 184
1980 51.9% 18,139 43.4% 15,164 4.7% 11,643
1976 57.6% 20,696 41.0% 14,738 1.4% 515
1972 33.1% 9,498 64.7% 18,541 2.2% 632
1968 30.9% 9,281 51.2% 15,368 17.9% 5,359
1964 53.7% 15,314 46.2% 13,164 0.1% 18
1960 37.5% 9,175 62.3% 15,229 0.2% 49


According to the United States Census Bureau, the city has a total area of 42.9 square miles (111.1 km2), of which 42.5 square miles (110.1 km2) is land and 0.3 square miles (0.8 km2) (0.8%) is water.[14]

Roanoke is located in the valley and ridge province of Virginia immediately west of the Blue Ridge Mountains and east of the Allegheny Mountains

Within the city limits is Mill Mountain, which stands detached from surrounding ranges. Its summit features the Roanoke Star, Mill Mountain Zoo, the Discovery Center interpretive building, and an overlook of the Roanoke Valley. The Appalachian Trail runs through the northern section of Roanoke County several miles north of the city, while the Blue Ridge Parkway runs just to the south of the city. Carvins Cove, the second-largest municipal park in America at 12,700-acre (51 km2), lies in northeast Roanoke County and southwest Botetourt County.[15] Smith Mountain Lake is several miles southeast of the city. The Jefferson National Forest is nearby. Roanokers and visitors to the area enjoy hiking, mountain biking, cross-country running, canoeing, kayaking, fly fishing, and other outdoor pursuits.

The city is located in the North Fork of Roanoke winemaking region. The "North Fork of Roanoke" appellation is a designated American Viticultural Area, recognizing the unique grape growing conditions present in the area. Valhalla Vineyards is located just outside the city limits of Roanoke.

The Roanoke River flows through the city of Roanoke. Some stretches of the river flow through parks and natural settings, while others flow through industrial areas. Several tributaries join the river in the city, most notably Peters Creek, Tinker Creek, and Mud Lick Creek.


Though located along the Blue Ridge Mountains at elevations exceeding 900 ft (270 m), Roanoke lies in the humid subtropical climate zone (Köppen Cfa), with four distinct, but generally mild, seasons; it is located in USDA hardiness zone 7b, with the suburbs falling in zone 7a.[16] Extremes in temperature have ranged from 105 °F (41 °C) as recently as August 21, 1983 down to −12 °F (−24 °C) on December 30, 1917, though neither 100 °F (38 °C) nor 0 °F (−18 °C) is reached in most years; the most recent occurrence of each is July 8, 2012 and February 20, 2015.[17] More typically, the area records an average of 7.7 days where the temperature stays at or below freezing and 25 days with 90 °F (32 °C)+ highs annually.[17] The normal monthly mean temperature ranges from 36.6 °F (2.6 °C) in January to 76.7 °F (24.8 °C) in July.[17]

Based on the 1981−2010 period, the city averages 16.6 inches (42 cm) of snow per winter.[18] Roanoke experienced something of a snow drought in the 2000s until December 2009 when 17 inches (43 cm) of snow fell on Roanoke in a single storm.[19] Winter snowfall has ranged from trace amounts in 1918–19 and 1919–20 to 62.7 inches (159 cm) in 1959–60;[17] the largest single storm dumped approximately three feet (0.9 m) from December 16−18, 1890.

Flooding is the primary weather-related hazard faced by Roanoke. Heavy rains, most frequently from remnants of a hurricane, drain from surrounding areas to the narrow Roanoke Valley. The most recent significant flood was in the fall of 2004, caused by the remains of Hurricane Ivan. The most severe flooding in the city's history occurred on November 4, 1985 when heavy storms from the remnants of Hurricane Juan stalled over the area. Ten people drowned in the Roanoke Valley, and others were saved by rescue personnel.

Many residents complain that they are prone to allergies because of pollen from trees in the surrounding mountains. Most famously, the family of Wayne Newton moved from Roanoke to the dry climate of Phoenix, Arizona because of his childhood asthma and allergies.[20] However, there have not been clinical studies to establish that these conditions are more prevalent in Roanoke than in other cities with similar vegetation and climate.

Climate data for Roanoke Regional Airport, Virginia (1981–2010 normals, extremes 1912–present)
Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year
Record high °F (°C) 81
Average high °F (°C) 45.6
Average low °F (°C) 27.5
Record low °F (°C) −11
Average precipitation inches (mm) 2.92
Average snowfall inches (cm) 5.2
Average precipitation days (≥ 0.01 in) 8.7 9.4 10.4 10.3 12.1 10.8 11.8 9.3 8.4 7.7 8.0 9.0 115.9
Average snowy days (≥ 0.1 in) 2.4 2.5 1.2 0.3 0 0 0 0 0 0 0.2 1.7 8.3
Source: NOAA[17][18]


Within its boundaries, Roanoke is divided into 49 individually defined neighborhoods.



Interstate 581 is the primary north-south roadway through the city. It is also the only interstate highway as Interstate 81 passes north of the city limits. Interstate 581 is a concurrency with U.S. Route 220, which continues as the Roy L. Webber Expressway from downtown Roanoke, where the I-581 designation ends, south to State Route 419. Route 220 connects Roanoke to Martinsville, Virginia and Greensboro, North Carolina. The proposed Interstate 73 would generally parallel Route 220 between Roanoke and Greensboro and would likely be a concurrency with I-581 through the city. The primary east-west roadway is U.S. Route 460, named Melrose Avenue and Orange Avenue. Route 460 connects Roanoke to Lynchburg. U.S. Route 11 passes through the city, primarily as Brandon Avenue and Williamson Road, which was a center of automotive-based commercial development after World War II. Other major roads include U.S. Route 221, State Route 117 (known as Peters Creek Road), and State Route 101 (known as Hershberger Road). The Blue Ridge Parkway also briefly runs adjacent to the city border.[21]

Roanoke is divided into four quadrants: Northwest (NW), Northeast (NE), Southwest (SW), and Southeast (SE). The mailing address for locations in Roanoke includes the two letter quadrant abbreviation after the street name. For example, the Center in the Square[22] complex in downtown Roanoke has the address "1 Market Square SE."


Roanoke Regional Airport terminal building

Roanoke Regional Airport is located in the northern part of the city and is the primary passenger and cargo airport for Southwest Virginia.


Despite being a city known for its rail history, Roanoke has not had passenger rail service since 1979.[23] In August 2013, it was announced that Amtrak service as part of their Northeast Regional would be extended from Lynchburg to Roanoke by 2017. Construction of a platform for this new service began in Fall 2016, with trains set to run from Roanoke in Fall 2017.[24] In the meantime, a bus service, the Smart Way Connector, aligns with the Amtrak schedule to connect riders to the Kemper Street Station in Lynchburg. Roanoke would be a stop in the proposed Transdominion Express passenger rail system currently under study by the Commonwealth of Virginia.

Roanoke remains a major hub in Norfolk Southern's freight rail system. In 2006, the railroad announced plans to construct an intermodal rail yard in the community of Lafayette, Virginia of neighboring Montgomery County; however, opposition by local residents prompted Norfolk Southern to consider other potential sites. In 2007, former Roanoke mayor David A. Bowers urged Roanoke to offer a site for the yard. Shortly thereafter, neighboring Salem proposed a site in an industrial area of the city. In 2008, Norfolk Southern determined that the Lafayette location was the only practical site. The Commonwealth of Virginia may also upgrade Norfolk Southern's rail line parallel to Interstate 81 from Roanoke through the Shenandoah Valley to encourage more freight to be shipped by rail.


The Valley Metro bus system serves the city of Roanoke and surrounding areas. Nearly all routes originate or terminate at the Campbell Court bus station in downtown Roanoke, which is also served by Greyhound. Valley Metro also offers bus service to Blacksburg, Christiansburg, Lynchburg, and Virginia Tech via the Smart Way and Smart Way Connector services. In addition, several free shuttles connect local colleges to Downtown Roanoke. The Ferrum Express runs between Ferrum College in nearby Rocky Mount and downtown Roanoke, while the Hollins Express connects to Hollins University in Roanoke County.

Transportation Demand Management

Roanoke City is served by RIDE Solutions, a regional transportation demand management agency that provides carpool matching, bicycle advocacy, transit assistance, and telework assistance to businesses and citizens in the region.


Historical population
Census Pop.
Est. 201599,897[25]3.0%
U.S. Decennial Census[26]
1790-1960[27] 1900-1990[28]
1990-2000[29] 2010-2012[5]

As of the census[30] of 2000, there were 94,911 people, 42,003 households, and 24,235 families residing in the city. The population density in 2000 was 2,213.2 people per square mile (854.6/km²). There were 45,257 housing units at an average density of 1,055.3 per square mile (407.5/km²). The racial makeup of the city was 69.38% White, 26.74% African American, 0.20% Native American, 1.15% Asian, 0.02% Pacific Islander, 0.72% from other races, and 1.78% from two or more races. Hispanic or Latino of any race were 1.48% of the population.

There were 42,003 households out of which 25.5% had children under the age of 18 living with them, 37.1% were married couples living together, 16.5% had a female householder with no husband present, and 42.3% were non-families. 35.9% of all households were made up of individuals and 12.8% had someone living alone who was 65 years of age or older. The average household size was 2.20 and the average family size was 2.86.

In the city the population was spread out with 22.6% under the age of 18, 8.2% from 18 to 24, 30.5% from 25 to 44, 22.3% from 45 to 64, and 16.4% who were 65 years of age or older. The median age was 38 years. For every 100 females there were 88.3 males. For every 100 females age 18 and over, there were 84.3 males.

The median income for a household in the city was $30,719, and the median income for a family was $37,826. Males had a median income of $28,465 versus $21,591 for females. The per capita income for the city was $18,468. About 12.9% of families and 15.9% of the population were below the poverty line, including 24.4% of those under age 18 and 11.3% of those age 65 or over.


The local public school division is Roanoke City Public Schools. The two general enrollment public high schools in Roanoke City are Patrick Henry High School, located in the Raleigh Court area, and William Fleming High School, located in Northwest Roanoke. The six public middle schools in Roanoke City are Woodrow Wilson, James Madison Middle School, and Stonewall Jackson, that feed into Patrick Henry High School; and Lucy Addison, William Ruffner, and James Breckinridge, that feed into William Fleming High School.[31] The Noel C. Taylor learning academy is a combined middle and high school that serves students with individual educational needs.

Private non-parochial schools in Roanoke City include Community High School, that provides classes from ninth to twelfth grade; and New Vista Montessori, that provides classes from third through ninth grade.[32] Private non-parochial schools outside of Roanoke City, but in the Roanoke Metropolitan Area, include North Cross School,[33] which provides education from pre-kindergarten through the twelfth grade.[34]

Private parochial schools in Roanoke City include North Cross and Roanoke Catholic,[35] that provide classes from kindergarten through twelfth grade; and Roanoke Adventist Preparatory, that provides classes from kindergarten through eighth grade.[36] Private parochial schools outside of Roanoke City, but in the Roanoke Metropolitan Area, include Roanoke Valley Christian Schools, Faith Christian School, Mineral Springs Christian School, Parkway Christian Academy, and Life Academy, all in Roanoke County.

Two four-year private institutions are situated in neighboring localities – Roanoke College in the city of Salem, and Hollins University in Roanoke County. Virginia Tech is located in neighboring Montgomery County. It has opened a higher education center in downtown Roanoke in cooperation with other colleges and universities, and the Virginia Tech Foundation owns the Hotel Roanoke. Virginia Tech is also opening a new medical school in South Roanoke in cooperation with Carilion Clinic, the regional non-profit health care organization based in Roanoke.[37] Virginia Western Community College is located in the city of Roanoke, as is the Jefferson College of Health Sciences.


Roanoke's economy developed around the Norfolk and Western Railroad, with a strong emphasis on manufacturing. Roanoke's economic history also includes Sun Belt characteristics as it was once a center for the garment industry. Surrounding areas have traditionally relied on traditional industries of the rural South such as textiles and furniture manufacturing, which have lost jobs to offshore outsourcing. Despite Virginia's being a right to work state, unions have traditionally represented workers at many large employers in the Roanoke area and southwest Virginia.

Roanoke was formerly the headquarters of Norfolk and Western Railway until its merger with the Southern Railway created the Norfolk Southern Railway in 1982. Norfolk Southern continues to operate its marketing headquarters and some maintenance facilities in Roanoke. Wachovia Bank, then known as First Union, acquired Roanoke-based Dominion Bank in 1993 and maintains an operations and customer service center in Roanoke. Other firms have been acquired by companies headquartered elsewhere, including such as Roanoke Electric Steel and architectural and engineering firm Hayes, Seay, Mattern and Mattern, (HSMM) which has been acquired by the multi-national conglomerate AECOM. Roanoke's rates of economic and population growth have been less than the state and national averages since the 1960s. The immediate Roanoke area has a low unemployment rate, but a brain drain of workers unable to find satisfactory employment and underemployment are sometimes cited as explanations.[38]

The City of Roanoke has created initiatives to address the brain drain of the region such as a database to match job seekers who wish to reside in the Roanoke area with employers looking for candidates. Additionally, a career and lifestyle fair has been held shortly after Christmas in recent years to show the professional and social opportunities in the area to those visiting family for the holidays. Also, organizations of young professionals such as Valley Forward and Newva Connects have emerged.

However, Roanoke's economy has areas of strength. The city is the health care and retail hub of a large area, driving the expansion of Carilion Health System and Valley View Mall. Advance Auto Parts is headquartered in Roanoke and has expanded through the acquisition of other chains to become one of the largest auto parts retailers in the country. Norfolk Southern remains a major employer. FreightCar America hired several hundred persons to assemble rail cars in shops leased from Norfolk Southern and has closed a plant in Johnstown, Pennsylvania in part because of the lower costs for the Roanoke facility. Recently though, the company laid off its Roanoke employees and said it plans to temporarily close the plant.[39] The corporate offices of Virginia Transformer Corporation (the leading transformer manufacturing company of USA) and utility company RGC Resources are situated in this city. General Electric and TMEIC GE manufacture large drive systems for electrical generation stations and factories at their joint facility in Salem. ITT manufactures night vision goggles at its plant in Roanoke County, and some of its employees have started other firms such as Optical Cable Corporation. The proximity of automotive assembly plants in the South has attracted manufacturers including Dynax, Koyo, Metalsa, and Yokohama, formerly Mohawk Tire. Roanoke's location allows for delivery within one day to most markets in the southeast, northeast, mid-atlantic, and Ohio Valley, which has made it a distribution center for such companies as Orvis, Elizabeth Arden, and Hanover Direct. United Parcel Service (UPS) maintains a major facility at the Roanoke Regional Airport. While the city of Roanoke has lost population, suburbs in Roanoke County, southern Botetourt County, and areas of Bedford County and Franklin County near Smith Mountain Lake have grown.

Kroger operates its Mid-Atlantic regional offices at 3631 Peter's Creek Road NW in Roanoke.[40]

Top employers

According to Roanoke's 2011 Comprehensive Annual Financial Report,[41] the top employers in the city are:

# Employer # of Employees
1 Carilion Roanoke Memorial Hospital 1,000+
2 Roanoke City Public Schools 1,000+
3 City of Roanoke 1,000+
4 Carilion Professional Service 1,000+
5 United Parcel Service 500 to 999
6 Healthmarc 500 to 999
7 Walmart 500 to 999
8 Virginia Western Community College 500 to 999
9 Anthem Blue Cross Blue Shield 500 to 999
10 United States Postal Service 500 to 999



Roanoke is the media hub for much of Southwestern Virginia and parts of Southern West Virginia.

The city's daily newspaper, The Roanoke Times, has been published for 120 years and edited for many years in the twentieth century by famed editor John W. Eure. The newspaper's current owner is Berkshire Hathaway. Weekday circulation averages a little over 90,000 with Sunday circulation around 103,000. In 2002, it was designated the best-read daily newspaper in the country, according to the 2002 Scarborough Report. Of 162 newspapers in top U.S. metropolitan areas, The Roanoke Times ranked first in the percentage of adults who read their daily newspaper. It ranked first again in 2006.[42] The Roanoke Times established a web site in 1995 and has developed a web portal at

The Roanoke Times formerly published Blue Ridge Business Journal which served the business community in Roanoke and the surrounding region, however publication ceased freestanding publication in 2010[43] and was folded into the newspaper's Sunday Business Publication as The Ticker. Valley Business Front is a monthly publication that targets the business community in the region. The weekly Roanoke Tribune was founded in 1939 by Fleming Alexander and covers the city's African-American community. Main Street Newspapers publishes weekly newspapers for surrounding communities such as Salem, Vinton, southwest Roanoke County, and Botetourt County. Play by Play is a monthly publication dedicated to local and regional sports.

The Roanoke Star-Sentinel is a weekly newspaper which covers the city of Roanoke. The South Roanoke Circle is an independent monthly newspaper for the neighborhood of South Roanoke.

The Roanoker is the area's bi-monthly lifestyle magazine and is published by Leisure Publishing, which also publishes the bi-monthly Blue Ridge Country magazine.



Roanoke and Lynchburg are grouped in the same television market, which currently ranks #67 in the United States with 440,398 households. There are affiliates for all networks as well as independent stations.

Other stations in the market include Fox affiliate WFXR Fox 21/27 in Roanoke, PBS affiliate WBRA-15 in Roanoke, Liberty University's WLHG-43 in Lynchburg, independent WFFP-TV-24 in Danville, and ION Television affiliate WPXR-38 in Roanoke.


The following is a partial list of radio stations in the Roanoke-Lynchburg market, which has a population of 412,300 and is ranked #115 in the US.

FM stations
call letters frequency format location Owner
WVTF 89.1 Public Radio Roanoke Virginia Tech Foundation
WRXT 90.3 Christian Contemporary Roanoke Positive Alternative Radio
WUVT-FM 90.7 Student-Run Community Radio Blacksburg/NRV/Salem EMCVT, Inc.
WPAR 91.3 Christian Contemporary Salem Positive Alternative Radio
WXLK 92.3 Top-40 Radio Roanoke Wheeler Broadcasting
WSNV 93.5 Adult Contemporary Salem iHeart Media
WSLC 94.9 Country Roanoke Wheeler Broadcasting
WROV 96.3 Classic Rock Martinsville/Roanoke iHeart Media
WSLQ 99.1 Adult Contemporary Roanoke Wheeler Broadcasting
WVBE 100.1 Urban Adult Contemporary Lynchburg Wheeler Broadcasting
WZZI 101.5 Rock Vinton Centennial
WJJX 102.7 Rhythmic Top-40 Lynchburg iHeart Media
WSNZ 101.7 Adult Contemporary Appomattox/Lynchburg iHeart Media
WSFF 106.1 Adult Contemporary Roanoke iHeart Media
WJJS 104.9 Rhythmic Top-40 Vinton iHeart Media
WYYD 107.9 Country Amherst iHeart Media
AM stations
call letters frequency format location Owner
WPLY 610 Sports Roanoke Wheeler Broadcasting
WFJX 910 News/Talk Roanoke Perception Media
WFIR 960 News/Talk Roanoke Wheeler Broadcasting
WGMN 1240 Sports Roanoke 3 Daughters Media
WRTZ 1410 Oldies/Classic Hits Roanoke Metromark Media
WTOY 1480 Urban Contemporary/Gospel Salem Ward Broadcasting Corp.
WKBA 1550 Religious Vinton Tinker Creek Broadcasters

Arts, history and culture

EventZone was created in 2003 by the merger of various existing event organizers. EventZone is charged with assisting in the creation of new festivals and activities in the Downtown Roanoke "event zone," defined as bounded by Williamson Road, 6th Street, SW, the Roanoke Civic Center, and Rivers Edge Park.

Roanoke's festivals and cultural events include the Chili Cook-Off, Festival in the Park, Local Colors Festival, Henry Street Festival, Big Lick Blues Festival, Strawberry Festival, and the large red, white, and blue illuminated Mill Mountain Star (formerly illuminated in red following drunk driving fatalities in the Roanoke Valley; temporarily illuminated in white on April 22, 2007 in remembrance of the Virginia Tech Massacre of April 16, 2007) on Mill Mountain, which is visible from many points in the city and surrounding valley.


Center in the Square was opened in downtown Roanoke on December 9, 1983 near the city market as part of the city's downtown revitalization effort. The Center, a converted warehouse, houses the History Museum of Western Virginia, which contains exhibits and artifacts related to the area's history and has a library of materials available to scholars and the public. The Center also houses the Science Museum of Western Virginia and the Hopkins Planetarium. The Science Museum maintains a permanent installation of neon sign art featuring the work of local Mark Jamison, the subject of Slash Coleman's PBS special "The Neon Man and Me."

Formerly housed in Center in the Square, the Taubman Museum of Art has now vacated the Center and opened a new facility at 110 Salem Avenue SE. The art museum features nineteenth and twentieth century American art, contemporary and modern art, decorative arts, and works on paper, and presents exhibitions of both regional and national significance. The new 75,000-square-foot (7,000 m2) facility was designed by Los Angeles-based architect Randall Stout, who earlier in his career worked under Frank Gehry. The new space opened on November 8, 2008. The facility's design sparked debate in the community between those who feel it is a bold, refreshing addition to Roanoke and those who feel its unusual, irregular design featuring sharp angles contrasts too strongly with the existing buildings. Some are also concerned about the facility's cost at a time when many Roanoke area artistic organizations face financial challenges. The Taubman Family, which established Advance Auto Parts contributed $15.2 million to the project. As a result, the museum was renamed The Taubman Museum of Art.

The Virginia Museum of Transportation houses many locomotives that were built in Roanoke, including the Norfolk and Western J class #611 and Norfolk & Western 1218 steam engines, and other locomotives and rolling stock. The museum also houses exhibits covering aviation, automobiles, and buses.

Roanoke's landmark former passenger rail station hosts the O. Winston Link Museum dedicated to the late steam-era railroad photography of O. Winston Link since 2004.

The Harrison Museum of African-American Culture is dedicated to the history and culture of Roanoke's African-American community and is currently located at a former school in the Gainsboro section of Roanoke. Gainsboro, originally Gainesborough for founder Major Kemp Gaines, was originally a separate community that petitioned for township status in 1835.[44][45] The Harrison Museum will move to Center in the Square after the Center's remodeling is completed.


Roanoke Children's Theatre is Roanoke's professional children's theatre. It can be found within the new Taubman Museum of Art in downtown Roanoke. The theatre delivers four shows a year that are geared towards a family audience. The theatre extends their programming in various arts outreach programs throughout the valley and surrounding areas.

Mill Mountain Theatre, a regional theatre, is located on the first floor of Center in the Square. As the name implies, the theatre was originally located on Mill Mountain from 1964 until 1976 when its original facility was destroyed by fire. The theatre has both a main stage for mainstream performances and a smaller black box theatre called Waldron Stage which hosts both newer and more experimental plays along with other live events.

The Roanoke Civic Center's auditorium and newly renovated theatre, now known as the Roanoke Performing Arts Theatre, host concerts, touring Broadway theatre performances, the Miss Virginia pageant, and other events. The city's first permanent artwork funded by the Percent for Art ordinance stands before the theater. Dedicated in 2008, the 30-foot (9.1 m) stainless steel sculpture, "In My Hands," by Baltimore artist Rodney Carroll is one of more than 100 works in the city's public art catalogue.

The Shaftman Performance Hall, which opened in May 2001 and is located at the Jefferson Center, has become a prominent part of Roanoke's performing arts scene. Shaftman Hall hosts a regular season of concerts and other performances from the fall through the spring as well as other entertainment events and lectures. The Jefferson Center formerly served Roanoke as Jefferson High School and now also houses offices and display spaces for cultural organizations.

In November 2006, the former Dumas Hotel was reopened as the Dumas Center for Artistic and Cultural Development. The hotel is located on a segment of First Street NW commonly known as Henry Street. Located literally across the railroad tracks from the center of downtown Roanoke, Henry Street served as the commercial and cultural center of Roanoke's African American community prior to desegregation. The Dumas Hotel hosted such guests as Louis Armstrong, Ethel Waters, Count Basie, Duke Ellington and Nat King Cole when they performed in Roanoke. The renovated Dumas Center houses an auditorium with more than 180 seats, the Downtown Music Lab: a recording studio and music education center for teens, the Dumas Drama Guild, and the offices of Opera Roanoke.

The Roanoke Symphony Orchestra has performances at Shaftman Hall, the Salem Civic Center, and the Roanoke Civic Center. Current conductor David S. Wiley (conductor) and his predecessor Victoria Bond have made the Roanoke Symphony Orchestra nationally respected.

The Grandin Theatre in the Grandin Village of Southwest Roanoke regularly screens art house films, family features, and mainstream movies. The Grandin Theatre was the home of Mill Mountain Theatre from 1976 until 1983.

Virginia Western Theatre has performances in Whitman Auditorium at Virginia Western Community College, and has been performing original and well known theatrical productions since 1968.

Roanoke has also been home to the Showtimers Community Theatre since 1951. The Star City Playhouse began performances in 2007 at its theatre on Williamson Road.



The 1971–1972 Virginia Squires of the ABA were the only major league sports team to regularly play home games in Roanoke. During the 1971–1972 season, the Squires split home games between Richmond, Norfolk, Hampton Roads, and Roanoke.[46] Julius Erving played his professional rookie season with the Squires in 1971–1972.

Minor league baseball has been more successful in building and maintaining a fan base than have the Roanoke Valley's other minor league sports teams. In the 1940s and early 1950s, Roanoke was home to a class B farm team of the Boston Red Sox. Since 1955, neighboring Salem has hosted the local minor league baseball team, currently the Salem Red Sox of the high Class A Carolina League. The team had previously been affiliated with the Houston Astros and Colorado Rockies and known as the Avalanche until becoming an affiliate of the Boston Red Sox, whose ownership group purchased the Avalanche in 2007, for the 2009 season.

Minor league hockey has a history in the Roanoke Valley dating to the 1960s. It reached a zenith of popularity in the mid- to late-1990s with the Roanoke Express of the ECHL. The team's attendance declined due to a lack of post-season success and management turmoil. The Express folded after the 2003–2004 season.

The 2005–2006 revival by the UHL's Roanoke Valley Vipers failed after one season. The team had a losing record and the midwestern-based league was unable to rekindle the interest of the local fanbase. The team was formed to provide a travel partner for a UHL franchise in Richmond which also folded after the 2005–2006 season.

The Roanoke Dazzle of the NBDL and the Roanoke Steam of the af2 (Arena Football) folded after never developing consistent followings. The Dazzle's attendance was similar to other inaugural franchises in the league. It was one of the last two teams to remain in its original city. Over the years, Roanoke has also had teams in soccer and men's and women's semi-professional football.



For a number of years, Roanoke, with Richmond and Norfolk, was one of the nominally neutral sites for the annual basketball game between the Virginia Cavaliers and Virginia Tech Hokies. During most of the 1970s through 1990s, the University of Virginia dominated the rivalry and as such tended to have significantly greater fan representation, despite Roanoke's closer proximity to Virginia Tech's home in Blacksburg. In the late 1990s, the schools started holding these games in their own campus facilities.

The Virginia Tech Hokies ice hockey team has used the Roanoke Civic Center as its regular season home venue, from 2006 to the present season.[47] In 2010, the Roanoke College ice hockey team began using the Roanoke Civic Center as its home venue as well.[48]

From the 1940s through the late 1960s, Roanoke's Victory Stadium hosted an annual Thanksgiving Day game between Virginia Tech and the Virginia Military Institute and other high-profile college football games. From 1946 to 1950, Victory Stadium also hosted the South's Oldest Rivalry between the University of Virginia and the University of North Carolina.


Patrick Henry High School is a member of the AAA Western Valley District. The Patriots won Group AAA state titles in men's basketball in 1988 and 1992, football in 1973, and men's tennis in 2004. George Lynch and Curtis Staples are among the athletes who have attended the school.

William Fleming High School is also a member of the AAA Western Valley District. The Colonels have established strong programs in men's basketball and football with a Group AA state championship in men's basketball in 2007 and two state runner-up seasons in both sports over the last 15 years. Lee Suggs graduated from Fleming.

Roanoke Catholic High School is a member of the Virginia Independent Schools Athletic Association. The Celtics won a VISAA football state championship in 1994 and have recently fielded strong men's basketball teams, often with foreign players, and have produced college players such as Virginia's J.R. Reynolds. The Celtics have won 3 VIS Basketball championships in the past years.

North Cross School is also a member of the Virginia Independent Schools Athletic Association. The Raiders won a VISAA soccer state championship in 2007, a VISAA football state championship in 2008, and a VISAA wrestling state championship in 2009. The Raiders have won 3 basketball championships, 4 football championships, and many other state awards in the past years.

The city has constructed separate on-campus football stadiums at the schools to replace Victory Stadium, which was demolished in summer 2006. Patriot Stadium was opened for the 2007 season and a currently unnamed stadium on the William Fleming campus will open for the 2008 season. The field at Patriot Stadium was named after Merrill Gainer, who coached Patrick Henry to the 1973 state championship.

Individual sports

The Roanoke Valley Chess Club was formed in 1947 in Roanoke, and is the oldest continuing chess club in the Commonwealth of Virginia. For over 60 years, the Roanoke Valley Chess Club has served to bring and sustain chess activities to the region, and holds regular events. These events include United States Chess Federation Grand Prix tournaments. The club also holds volunteer annual outreach events during Roanoke's Festival in the Park, Grandin Court Block Party, Tons of Fun, and more.


Roanoke and surrounding communities host the annual Commonwealth Games of Virginia, an Olympic-style amateur sports festival. Beginning in 2010, the Blue Ridge Marathon on the Parkway is scheduled to be held in the city.[49]

Economic statistics: Roanoke MSA

The Roanoke, VA MSA is a U.S. Metropolitan Statistical Area (MSA) in Virginia as defined by the United States Office of Management and Budget (OMB) as of June, 2003.

Note: Since a state constitutional change in 1871, all cities in Virginia are independent cities and they are not legally located in any county. The OMB considers these independent cities to be county-equivalents for the purpose of defining MSAs in Virginia. Each MSA is listed by its counties, then cities, each in alphabetical order, and not by size.

The Roanoke, VA MSA includes:


The Roanoke Star is the origin of the city's nickname Star City.

Many businesses and organizations adopted "Star City" in their names, after the Mill Mountain Star. The older "Magic City"[50] is still used, most prominently by Roanoke's Ford dealership.[51] The city's original name of "Big Lick" is often used in whimsical contexts.

Roanoke's status as the largest city in a mountainous area led to the nickname "Capital of the Blue Ridge".[52][53]

Sister cities

Roanoke has seven sister cities, as designated by Sister Cities International:

Notable people

Born in Roanoke:

Raised in Roanoke:

One-time resident:

Landmarks and points of interest

Roanoke's Historical Fire Station #1: The Firehouse opened in 1907 and is the oldest operating Firehouse in Virginia.

See also


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Further reading

Coordinates: 37°16′N 79°56′W / 37.267°N 79.933°W / 37.267; -79.933

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