Rivella

Rivella Red Timeline

Rivella is a soft drink from Switzerland, created by Robert Barth in 1952, which is produced from milk whey, and therefore includes ingredients such as lactose, lactic acid and minerals. It comes in seven varieties.

Name

The name Rivella was inspired by the municipality of Riva San Vitale in Canton Ticino and the Italian word for "revelation", rivelazione.

Varieties

• 
  Rivella Blue, Red and Green 50cl PET
• 
  Rivella Peach 50cl PET
• 
  Rivella Rhubarb 50cl PET

• Rivella Red
• Rivella Blue (Rivella Light)
• Rivella Green (with green tea extract)
• Rivella Yellow (plant-derived Rivella)^[1]
• Rivella CLIQ Peach
• Rivella CLIQ Rhubarb
• Rivella Cranberry

History

Whey is a protein-containing by-product of cheese-making that is often considered healthy by nutritionists.

• 1950 Robert Barth or his brother purchase the recipe for a beverage based on whey: this is destined to become Rivella. Production begins in Stäfa.
• 1952 Founding of Rivella AG and launch of Rivella Red
• 1954 Relocation from Stäfa to Rothrist
• 1958 Launch of Rivella Blue in the Netherlands as one of the very first low-calorie beverages
• 1977 Launch of the publicity partnership with the Swiss National Ski team
• 1999 Launch of Rivella Green
• 2007 Relaunch of the overall Rivella brand with a new appearance, bottle policy and a new Rivella Green recipe containing 50% less sugar
• 2007 29 March: death at the age of 85 of founder Robert Barth in Rothrist, Canton Aargau. The company remains in the hands of the founder's family
• 2008 Switzerland's largest chain of supermarkets Migros drops its own-brand Mivella in favour of Rivella's branded products (Mivella was manufactured by Rivella for Migros)
• 2008 August: Launch of Rivella Yellow, the plant-derived Rivella ^[2][3]
• 2014 Launch of Rivella CLIQ Peach and Rhubarb.
• 2015 Relaunch of Rivella Green with a new recipe and logo.
• 2015 Launch of Rivella Cranberry (in the Netherlands ^[4])
• 2016 New product design for the Swiss market ^[5]

Ingredients

The ingredients of Rivella Red are as follows:

• Water
• Milk Whey (35%)
• Sugar
• Carbonic acid
• Acidity regulator (L(+)-Lactic Acid)
• Acidifier (L(+)-Lactic Acid)
• Caramelised sugar
• Natural flavourings
• Rivella Red contains 160 kJ of energy (approx. 37 kcal) per 100 ml.
• Rivella Blue contains 14 grams of lactose and artificial sweeteners (cyclamate, acesulfame K) instead of refined sugar. This reduces the energy content to 30 kJ (approx. 7 kcal) per 100 ml.
• Rivella Green also contains green tea extracts (0.05%). Its energy content is 90 kJ (approx. 22 kcal) per 100 ml.
• Rivella CLIQ combines the classic Rivella taste with rhubarb or peach flavourings. The energy content of both varieties is 160 kJ (approx. 37 kcal) per 100 ml.

Availability

Rivella is seen as Switzerland's national beverage. The share by value of Rivella AG in the Swiss soft drinks market was 15.3 per cent in 2013, putting Rivella second to Coca-Cola. Rivella is a long-established brand in the Principality of Liechtenstein, the Netherlands and Luxembourg. Rivella Light was launched as a diabetic beverage in the Netherlands in 1958. It appeared on the Swiss market one year later (1959) as Rivella Blue. The Netherlands remain the largest foreign market for Rivella. Rivella is also available in the regions bordering Switzerland in Germany, France and Austria. Rivella beverages available abroad are made to the same recipe as in Switzerland with the exception of the Netherlands, where beverages are made by Rivella licensing partner Vrumona using concentrate supplied by Rivella.

See also

• Culinary Heritage of Switzerland

References

External links

Wikimedia Commons has media related to Rivella.

• Rivella Official website