Reveille (newspaper)

Reveille was a popular British weekly tabloid newspaper founded by Reg Hipwell[1] during the Second World War[2] and the post-war years.

Launched on 25 May 1940, it was originally the official newspaper of the Ex-Services' Allied Association. It was bought by the Mirror Group in 1947, after which it was printed and published by IPC Newspapers Ltd.

In the 1950s it increased its light-entertainment pages and would often run features on the Royalty.

During the 1960s and 1970s it became known as Reveille Magazine and would publish large double-page pop posters and also feature tasteful glamour models.

Author Rosemary Timperley wrote a great many articles for Reveille under her own name and pseudonyms. The crime fiction writer Michael Gilbert published a number of short stories in Reveille, some of them featuring his series character Inspector Petrella.

In March 1973 it was renamed New Reveille, the title being reverted to Reveille in March 1975. By the end of 1975 Reveille had shrunk from its previous 40 page size and had dropped the short story feature, becoming more concerned with television, movies, and celebrities.

Its last issue appeared on 17 August 1979 and in September 1979 it merged with Tit-Bits magazine.



  1. By-Elections in British Politics, Cook & Ramsden
  2. Union Jack, A Scrapbook, British Forces' Newspapers 1939-45 HMSO & Imperial War Museum, 1993 (ISBN 0117726281)
  3. lennon1

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