Postimees (The Postman) is an Estonian daily newspaper established on January 1, 1857, by Johann Voldemar Jannsen. It became Estonia's first daily newspaper in 1891.[1] Its current editor-in-chief is Merit Kopli. The paper has approximately 250 employees.

Postimees is published 6 days a week and has the largest circulation and readership not only in Estonia, but also in the Baltic region, with 55,000 copies bought weekdays and over 72,000 at weekends.[2]

97% of the circulation is subscription-based, 3% sold. The weekend Postimees, published on Saturdays, brings the investigative journalism and weekend events to the readers. Included in the Saturday edition are AK (Arvamus ja Kultuur), Arter, and a television-guide.

The publisher of Postimees, AS Postimees is owned by Eesti Meedia Group (until the autumn of 2013 it was owned by Norwegian group Schibsted).


Postimees is considered to be the oldest newspaper in Estonia. It was first established in Pärnu on 5 June 1857 by Johann Voldemar Jannsen. Karl August Hermann bought the paper in 1886, and he began publishing Postimees in Tartu. In 1891 Postimees became Estonia's first daily newspaper. In 1896 the newspaper was bought by Tartu’s intellectuals. It was edited by Jaan Tõnisson who brought together many talented cultural figures such as August Kitzberg, Anna Haava and Karl August Hindrey. He became a long-time editor of the newspaper in the independent Republic of Estonia. Postimees has played an important role in Estonians’ educational and cultural development.

During the Estonian War of Independence, when the newspaper was edited by Tõnisson, it published antisemitic canards such as A Protocol of 1919.[3]

In 1948 the name of Postimees was changed to Edasi to make it more Soviet.[4] The paper began to be published with its original name in 1994.[5]

In 1995, Postimees launched its website, which started as an online version of the print edition. In 2000, the website was revamped and it began publishing online news on a daily basis. It is now a frequently visited news portal.

During the 2007 Bronze Soldier of Tallinn controversy, the Postimees website was attacked leaving international visitors unable to access the site for a week.[6]


In the second quarter of 2013, the print edition of Postimees had 211,000 readers. Its average circulation in May 2013 was 54,000.[7] The Russian version has an average daily circulation of 39,000. Tartu Postimees has 57,000 readers daily, and its average circulation is 18,700. Postimees, whether via paper or Web, reaches 613,000 readers in a month. 68,000 people follow Postimees by mobile according to a study conducted in March 2013.[8]


Postimees also owns print editions like Arter, Postimees Extra, Tartu Postimees, Den za Dnjom and it manages several well known online news brands, like,,,,,,,,,, as well as[2]

Postimees also has 34 special editions in Estonian and 12 in Russian.



Awards issued


Portals is Estonia’s largest news portal where all topical Estonian and foreign news are broadcast. gets an average of 163,000 readers a day. The Editor in Chief of is Aivar Reinap.

Tartu Postimees is the largest county paper in Estonia that’s published in the towns of Tartu and Otepää, as well as Tartu and Jõgeva counties. The Editor in Chief of Tartu Postimees is Vahur Kalmre. is a portal directed at the Russian-speaking readership, providing original stories and opinion articles. In addition, it covers the stories from DzD paper copy as well as articles from partners, such as MK and Infopress. gets an average of 14,000 readers a day. The Editor in Chief of is Jevgenia Garanža. is Estonia’s largest economics portal. The portal also offers news from the Financial Times. also contains, a column meant for managers. gets an average of 37,000 readers a day. is a consumer-oriented info portal for useful tips and news directed to consumers. gets an average of 19,000 readers a day. is an entertainment portal that covers the lives of both domestic and foreign stars and everything related to entertainment. gets an average of 44,000 readers a day. The Editor in Chief of is Anu Saagim. is a portal directed at women. Additionally, advice can be asked from experts of their field via the portal. The portal also publishes summaries from different foreign and domestic women’s magazines. gets an average of 25,000 readers a day. The Editor in Chief of is Anu Saagim. is a weather environment in Estonia, made in cooperation with Norway’s largest weather site In addition to the Estonian weather page there is also a weather page directed at Russian-speaking readers, called gets an average of 11,000 readers a day. is a Russian entertainment portal that covers the lives of both domestic and foreign stars and everything related to entertainment. gets an average of 9,000 readers a day. The Editor in Chief of is Olesja Truvorova. is a news portal directed at Russian readers that covers all topical Estonian and foreign news. gets 15,000 readers a day. The Editor in Chief of is Olesja Lagashina.


  1. A Bertricau, Antoine Chalvin L'Estonie: identité et indépendance -- 2001 - Page 349 "1857 Johann Voldemar Jannsen fonde le Perno Postimees (devenu Eesti Postimees en 1864, puis Postimees en 1891)."
  2. 1 2 "- AS Postimees Grupp".
  3. Handwerk, Brian (September 11, 2006). "Anti-Semitic "Protocols of Zion" Endure, Despite Debunking". National Geographic News. Retrieved November 2015. Check date values in: |access-date= (help)
  4. Maarja Lõhmus. "Political correctness and political humour in Soviet Estonia and beyond" (PDF). Folklore. Retrieved 8 May 2015.
  5. Halliki Harro-Loit; Anu Pallas (2009). "Temporality and commemoration in Estonian dailies". In Halliki Harro-Loit; Katrin Kello. The Curving Mirror of Time. University of Tartu Press. ISBN 978-9949-32-259-6. Retrieved 8 May 2015.
  6. Ian Traynor (May 16, 2007). "Russia accused of unleashing cyberwar to disable Estonia". The Guardian. Retrieved May 17, 2007.
  7. "Eesti Ajalehtede Liit".
  8. "TNSMetrix Juhtpaneel/Dashboard".
  9. "Office for Newspaper Design".
  10. Archived 4 June 2011 at the Wayback Machine.
  11. Ajalehtede Liit andis välja pressipreemiad. February 16, 2005
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