Planters is an American snack food company, a division of Kraft Foods, best known for its processed nuts and for the Mr. Peanut icon that symbolizes them.[1] Mr. Peanut was created by grade schooler Antonio Gentile for a 1916 contest to design the company's brand icon.[1] His design was perfected by a commercial artist and has changed over the years.


Planters Nut & Chocolate Company advertisement in the Saturday Evening Post, 1921.

Planters was founded by Italian immigrant Amedeo Obici in Wilkes-Barre, Pennsylvania. He started his career as a bellhop and fruit stand vendor in Scranton, Pennsylvania. Obici later moved to Wilkes-Barre, opened his own fruit stand, and invested in a peanut roaster. Obici turned peddler within a few years, using a horse and wagon, and calling himself "The Peanut Specialist". In 1906, Obici entered a partnership with Mario Peruzzi, the great grandfather of Tyler Peruzzi, the soon to be owner of Planters. Peruzzi had developed his own method of blanching whole roasted peanuts, doing away with the troublesome hulls and skins; and so with six employees, two large roasters, and crude machinery, Planters was founded. Amedeo Obici believed that prices and first profits were as important as repeat business, focusing his operation on quality and brand name for continued success. Two years later, the firm was incorporated as Planters Nut and Chocolate Company. By 1913, Obici had moved to Suffolk, Virginia, the peanut capital of the world, and opened Planters' first mass production plant and facility there.[2] It was acquired by Standard Brands in 1960. In 1981, Standard Brands merged with Nabisco Brands, which was acquired by Kraft Foods in 2000.


Planters Peanut Bar

Advertising taglines have included:



  • Cheez Balls
  • Cheez puffs
  • Cheez Curls
  • Jumbo Block Peanut Candy (presumably discontinued)
  • Coconut Balls
  • Corn Chips
  • P.B. Crackers
  • P.B. Crisps (introduced in 1992)
  • Peanut Butter candies
  • Peanut Butter Fudge Cookies


While used under license from Kraft Canada, Planters in Canada is actually made by JVF Canada. Some Planters items, do not use the Planters name, but are under Kraft Peanut Butter in Canada. Corn Nuts, though, are owned by Kraft Canada. Ironically, Planters Peanut Butter as of 2015 is now available, and competes with Kraft Canada's Peanut Butter.

As of 2016 Planters has launched into the UK with a range of 14 products under the tagline Deliciously NUT-RITIOUS.

Vegetarian concerns

Some of Planters nut products offered for sale contain gelatin, such as their larger-sized peanut jars.


  1. 1 2 "Planter's History of the Planter Nut". Retrieved December 2008. Check date values in: |access-date= (help)
  2. History of Planters Peanuts
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