Pink International Company

Pink International Company
Limited liability
Industry Media
Founded Belgrade, Serbia (June 25, 1998 (1998-06-25))
Headquarters Belgrade, Serbia
Key people
Željko Mitrović (Owner)
Svetislav Milićević (Managing Director)
Milica Mitrović (Vice President)
Ivan Vlatkovic (Vice President)
Products Television
Film Production
Revenue Increase 59.75 million (2013)[1]
Increase €1.30 million (2013)[1]
Total assets Increase €172.41 million (2013)[1]
Total equity Increase €25.12 million (2013)[1]
Number of employees

Pink International Company (full legal name: Preduzeće za informisanje i marketing Pink International Company d.o.o. Beograd) is a Serbian media company headquartered in Belgrade. Pink International is the main pillar of the Pink Media Group, the largest media conglomerate in the Balkans. The company is the owner of: Pink Television, known as TV Pink or RTV Pink (the leading commercial television station in Serbia); Radio Pink (a successful radio station covering Belgrade); Fashion TV Southeast Europe, Fashion TV SEE or FTV SEE (regional channel franchise from Fashion TV International); and, PFI Studios (international film production studios).


Registered as a limited liability company, Pink International Company is owned by Serbian businessman and entrepreneur Željko Mitrović who amassed his fortune during the 1990s under the regime of Slobodan Milošević. Mitrović was a close personal friend of Milošević's wife Mira Marković and an influential official of her Yugoslav Left (JUL) party.

Mitrović originally founded Pink International Company in the 1990s following the formation of the radio activities and later expansion into television. The company was re-registered on April 25, 2005, in accordance with new Serbian laws and regulations.

In its 2007 annual financial report submitted to the Serbian Business Registry (a government agency), Pink International Company posted a profit of RSD325,780,000 (approximately 4.1 million) for the 2007 calendar year.[2]


Pink International's range of activities encompass:


Radio Pink was started in 1993, covering only the Belgrade metropolitan area. The premise behind the radio was to focus on music programming. No news is broadcast.


TV Pink (or RTV Pink) is the leading commercial television station in Serbia. Founded in 1994 and covering initially only the Belgrade area, the station later achieved countrywide reach by the late 1990s. In 1998, TV Pink achieved the leading position in the market. TV Pink's emphasis is on light entertainment programming: movies, sitcoms, music variety shows, talk shows, reality shows and news.

Satellite Television

Pink International provides production content for two global satellite channels (Pink Extra and Pink Plus) broadcast to subscribers in Europe, Australia and North America. There are nine direct-to-home (DTH) satellite channels that have been created in cooperation with Serbia's largest cable company, Serbia Broadband (SBB) although some content from Pink Extra and/or Pink Plus is available on the DTH channels. Pink International provides content for these satellite channels from its own production (TV Pink) and well as content purchased from or co-produced with independent production companies. Additionally, some content for the channels is also obtained from the sister television stations in Bosnia and Herzegovina (TV Pink BH) and Montenegro (TV Pink M).

Fashion TV Southeast Europe

In November 2008, Pink International launched Fashion TV Southeast Europe (Fashion TV SEE or FTV SEE). Pink International obtained the franchise rights, from Fashion TV International, for Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, Serbia and Slovenia. This regional satellite channel is distributed through cable and DTH. Michel Adam Lisowski, the owner of Fashion TV International, attended the launch activities with senior Pink representatives including Zeljko Mitrovic in Belgrade, Ljubljana and Zagreb. Fashion TV SEE has a potential market reach of more than 20 million viewers.

Film Production

PFI Studios (opened in 2007), a division of Pink International, consists currently of eight sound stages that have been designed and built to attract international productions, primarily American and West European. A ninth sound stage, planned for completion in 2011, will be one of the largest in Europe. In addition to the sound stages, the studio complex consists of administrative office buildings, warehouses and a back lot (12.5 hectares), all located in Šimanovci just 15 minutes outside of Belgrade. PFI Studios provides full production support in addition to studio infrastructure to international film projects. To date, productions such as Lockout and The Raven have been shot there.

PFI Studios has also co-produced Serbian films that have achieved local box office acclaim: Promeni me (Change Me), Četvrti čovek (The Fourth Man), Čitulja za Eskobara (Obituary for Escobar), and Zona mrtvih (Zone of the Dead).




Satellite and Cable


Film Production

Former assets


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