Pinay Pie

Pinay Pie

DVD release cover
Directed by Jose Javier Reyes
Produced by Elma S. Medua
Charo Santos-Concio
Malou N. Santos
Maricel Santos
Screenplay by Jose Javier Reyes
Starring Joyce Jimenez
Assunta De Rossi
Ai-Ai de las Alas
Carlos Agassi
Vhong Navarro
Onemig Bondoc
Rafael Rosell
Music by Jesse Lucas
Cinematography Ricardo Jose Trofeo
Edited by Vito Cajili
Distributed by Star Cinema
Release dates
  • September 3, 2003 (2003-09-03) (Philippines)
Running time
110 minutes
Language Tagalog, Filipino

Pinay Pie is a 2003 Filipino comedy film, directed by award-winning multi-genre director Jose Javier Reyes.[1] The film was released to Philippine theaters on September 3, 2003. It stars Joyce Jimenez, Assunta De Rossi and Ai-Ai de las Alas on the lead roles. It is a film about girl power. De las Alas plays Yolly, an aging woman who searches for the man of her dreams. De Rossi plays Love, a beautiful young lady who wants to be famous, and Jimenez plays Karen, an overly hardworking woman.

The film's producer, Star Cinema Productions Inc. owned by ABS-CBN, borrowed actors Brad Turvey and Edward Mendez, from rival TV network, GMA-7 Artist Center. Due to the strong box-office result of Ang Tanging Ina (2003), the scenes of Ai-Ai de las Alas in the film were extended.[2]

Ai-Ai Delas Alas scenes were extended at the rest of the scene then Joyce Jimenez and Assunta De Rossi in the first ladder of the movie.


The film tells a funny story about three fantastic and fearless female friends. Karen (Joyce Jimenez) is the smart and fashionable one among the three. She works for a girls magazine, and later catches her boyfriend, Artie (Rafael Rosell), in bed with another woman, Greta (Jenny Miller). Love (Assunta De Rossi) is the cousin of Karen. She works in the cosmetics section of a department store, and dreams of becoming a beauty queen someday, thus, making her a regular contestant of beauty competitions. Yolly (Ai-Ai de las Alas) is the businesswoman of the group. She is into the buy and sell business, wherein she buys clothes from ukay-ukay only to sell them as brand new and original. The story runs when Love joins the Diyosa ng Kagandahan 2003 contest, where they find out that her roommate, Greta, is the new girlfriend of Karen's philandering boyfriend, Artie, and the kinakapatid of Yolly's boyfriend policeman, SPO Pablito (Carlos Agassi), who dumped her. They also see this girl cuddling up with one of the judges of the contest, George Collins (Carlo Maceda). Karen, Love and Yolly tire out all their efforts for Love to win the contest and teach their ex-boyfriends a valuable lesson.[3]



Songs were released by Star Records.

  1. "Pinay Pie" by Ai-Ai de las Alas, Assunta De Rossi and Joyce Jimenez (written and produced by Lito Camo)
  2. "Super Papa" by Ai Ai de las Alas (written by Eric Claridades)
  3. "Handa Ka na Ba" by Ai Ai de las Alas (written by Aries Poclibco)
  4. "Wag na Lang" by Heart Evangelista (written by Soc Villanueva and Jungee Marcelo)
  5. "Cutie Cute Cute" by Mahal and Mura (written by Eric Claridades)


  1. "PINAY PIE". Retrieved 2011-04-18.
  2. "Pinay Pie (2003) - Trivia". Internet Movie Database. Retrieved 2011-04-18.
  3. "PINAY PIE". Regal Films. Retrieved 2011-04-18.
  4. Cristy Fermin (September 1, 2003). "Aiai, takot sa 'Pinay Pie'". The Philippine Star. Retrieved 2011-04-18.
  5. Aster Arroyo (August 23, 2003). "Vhong,sinuwerte nang nahiwalay kay Bianca". The Philippine Star. Retrieved 2011-04-18.


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