Industry Photo products, Printing
Founded 2002
Headquarters Hanover, New Hampshire
Products Photo sharing, Photo products
Website www.picaboo.com

Picaboo is a web-based image publishing and printing service based in Hanover, New Hampshire. Customers can upload their digital photos through Picaboo's in-browser application and create a variety of personalized photo products.[1] Picaboo is best known for its line of photo books.


Picaboo was founded in 2002 by longtime friends, and Babson College classmates, Howard Field and Kevin McCurdy.[2] Series-A funding was secured from Kleiner Perkins and Softbank.[3] The first version of its photo editor was launched in 2005.[4] The name Picaboo was derived from the phrase "peekaboo," a common expression that brings smiles to people’s faces.[5] Originally available as a downloadable desktop application, Picaboo has since retired its desktop application for an exclusively browser-based flash application.[6] In December 2012, The Wall Street Journal rated Picaboo the top photo book creator in terms of finished product quality.[7] In June 2014 Picaboo claims to have printed its 2 millionth photo book.[8]


Picaboo’s direct-to-consumer product line includes: photo books, canvas prints, posters, photo panels, calendars, cards, phone cases and prints.[9] Picaboo customers can personalize their products by adding photos and captions. In September 2012, the company launched "Picaboo Yearbooks"; a multi-user web application for creating yearbooks and managing yearbook sales via an online storefront.[10]


  1. "Company Overview of Picaboo Corporation". Bloomberg Businessweek. Retrieved 5 August 2014.
  2. "Executive Profile: Kevin B. McCurdy". Bloomberg Businessweek. Retrieved 5 August 2014.
  3. Arrington, Michael. "Tag Camp Photo Album with Picaboo". Tech Crunch. Retrieved 5 August 2014.
  4. "Tag Camp Photo Album with Picaboo". TechCrunch. Retrieved 5 August 2014.
  5. "About Picaboo". Picaboo. Retrieved 5 August 2014.
  6. "Picaboo Desktop". Picaboo Customer Care.
  7. Dizik, Alina (Jan 9, 2013). "Pages of Memories Done in Less Than an Hour". The Wall Street Journal. Retrieved 5 August 2014.
  8. "2 Million and Counting". Picaboo.
  9. "Picaboo". Picaboo. Retrieved 5 August 2014.
  10. "Picaboo Yearbooks' Parent Company Rated Best Overall Photo Book Provider in Wall Street Journal Article". PR Web. Retrieved 5 August 2014.

External links

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