People's Postcode Lottery
People's Postcode Lottery is a postcode-based subscription lottery which operates across Great Britain. It is run by Novamedia BV, an international charity lottery operator based in The Netherlands. The first draws in Great Britain started in 2005.
History
The Postcode Lottery format was introduced by Dutch company Novamedia BV, which launched its first postcode lottery in The Netherlands in 1989. Novamedia now runs six charity lotteries, Nationale Postcode Loterij, Vrienden Loterij and BankGiro Loterij in The Netherlands, Svenska Postkod Lotteriet in Sweden, People's Postcode Lottery in Great Britain – and in July 2016, Deutsche Postcode Lotterie was launched throughout Germany. Together, they have contributed over €6.1 Billion to charitable organisations around the world.
People's Postcode Lottery launched in the North of England in 2005 as a pilot-scheme. After a successful launch, it expanded into Scotland in 2007 and launched in Wales in July 2010. The Lottery was established to raise money for charity and increase awareness of the work of the various charities and good causes supported by its players.
Process
People's Postcode Lottery is a subscription lottery. Players sign up to pay monthly in advance by Direct Debit, credit card, debit card or PayPal. There are ten draws a month with prizes every day.
A player's tickets are based on their home's postcode.
Prizes:
- Every Saturday 2 winning postcodes will win £25,000 for every playing ticket
- Every month, £5,000 for every ticket in the winning postcode and a BMW 1 Series for one lucky winner
- Monthly Dream Holiday, £4,000 in holiday vouchers and £1,000 spending money for every ticket in the winning postcode
- Monday – Friday, £1,000 for every ticket in 5 winning postcodes
- Every month, players in one postcode area share at least £3 million in a Postcode Millions draw
- Prizes are awarded per ticket, so the more tickets a player has, the more they could win.
In accordance with Gambling Act 2005 restrictions, the maximum amount which can be won by a single People's Postcode Lottery ticket is £400,000, or 10% of the total draw proceeds.
Beneficiaries
A minimum of 30% goes to various trusts, which in turn provide funding to charities and community projects across Great Britain and internationally. As an External Lottery Manager, People's Postcode Lottery manages multiple society lotteries promoted by different charities. Over 2,000 good causes have received support.
Ambassadors
People's Postcode Lottery has a number of celebrity ambassadors. Current ambassadors include Dame Ellen MacArthur, Kaye Adams, Lorraine Kelly, Aggie MacKenzie, Colin McCredie and Mark Beaumont amongst many others.
Street Prize presenters Judie McCourt, Danyl Johnson, Jeff Brazier and Matt Johnson visit People's Postcode Lottery winners to present them with their cheques, attend Postcode Million events and take part in People's Postcode Lottery advertising campaigns.
Fiona Phillips became an ambassador for People's Postcode Lottery at the end of 2012, leading the organisation's DRTV campaigns.
Postcode Challenge
From 2008–2010, People's Postcode Lottery sponsored the Postcode Challenge, a quiz show hosted by Angus Purden on STV. The programme ceased in 2010.
Sponsorship
Parent company Novamedia has worked with a number of leading TV production companies and public and commercial broadcasters to support the promotion of their Lotteries. Novamedia inspired and paid Endemol to produce TV game shows such as ‘Deal or No Deal' and ‘1 vs 100'.