Page Two (EP)

Page Two

Digital and mint version cover
EP by Twice
Released April 25, 2016 (2016-04-25)
Studio JYPE Studios
Genre
Length 23:55
Language Korean
Label
Producer J. Y. Park
Twice chronology
The Story Begins
(2015)		 Page Two
(2016)		 Twicecoaster: Lane 1
(2016)
Singles from Page Two
  1. "Cheer Up"
    Released: April 25, 2016 (2016-04-25)
Alternative cover
Limited edition cover featuring artwork
by Son Chae-young
Thailand edition cover
Music video
"Cheer Up" on YouTube

Page Two is the second extended play (EP) by South Korean girl group Twice. The album was released digitally and physically on April 25, 2016 by JYP Entertainment and distributed by KT Music. It contains seven tracks, including the lead single, "Cheer Up". Page Two has the most first-week sales out of all K-pop girl group releases in 2016.

"Cheer Up" was composed by Black Eyed Pilseung and is a blend of several different genres. The accompanying music video, in which the members parody characters from famous films, went viral on YouTube soon after release, reaching seven million views in two days.

Background and release

On April 11, 2016, JYP Entertainment announced via the band's official Facebook and SNS that the group would release their second mini-album Page Two and single "Cheer Up" on April 25.[1] Two versions of the album, pink and mint, were released in CD format. The first press of 30,000 limited edition copies featured a special sleeve designed by member Chaeyoung.[2] The album was also released as a digital download on various music portals.[3][4]

Composition
"Cheer Up"
The lead-up to the chorus shows the diverse voices of Sana, Tzuyu, Momo, Jeongyeon and Jihyo.[5]
Problems playing this file? See media help.

The album's lead single, "Cheer Up", has lyrics written by Sam Lewis and music by Black Eyed Pilseung, the same team who wrote Twice's hit single "Like Ooh-Ahh" from their debut mini-album. "Cheer Up" is a dance-pop song that incorporates multiple genres, including hip hop, tropical house, and drum and bass; this blend was described as "color pop".[6] The second track on the album is a remake of Park Ji-yoon's 1998 single, "Precious Love", written by Park Jin-young (J. Y. Park). The song was re-arranged in a house dance style with electronic instrumentation and hip hop rhythms, and features a new rap written by Chaeyoung.

"Touchdown" was described as a "powerful dance number with dynamic rhythms, melodies, and powerful sound effects". "Tuk Tok" is a dance-pop song with elements of soul and trap, inspired by the teaser video for Sixteen.[4] "Woohoo" was described as a hip hop song with "groovy beats", and "My Headphones On" is a pop ballad about a girl's breakup.[7] A seventh track, "I'm Gonna Be a Star" (the theme song from Sixteen) is only available on the CD version of the album.[8]

Music Video

The music video for "Cheer Up" was directed by video production team Naive (Kim Young-jo and Yoo Seung-woo).[9] It went viral on YouTube soon after it was uploaded on April 25, gaining 400,000 views in only thirty minutes. It reached one million views in less than a day, and surpassed seven million views on April 27.[10][5][11]

In the music video, the members portray characters from famous films. Mina is a character from Love Letter, Sana is Sailor Moon, Nayeon is Sidney Prescott from the Scream film series, Tzuyu is Princess Ann (Audrey Hepburn) from Roman Holiday, and Jeongyeon is Faye Wong in Chungking Express. Momo is an action heroine reminiscent of Resident Evil and Tomb Raider, Jihyo is a cheerleader from Bring It On, Chaeyoung is a cowgirl (reminiscent of Western films The Great Train Robbery and A Fistful of Dollars), and Dahyun is gisaeng Hwang Jini (from the biopic Hwang Jin Yi).[12][13][14][15] In the group dance scenes, the members are cheerleaders at a pep rally in a soccer stadium and a basketball stadium.[15] In another dance scene, they are in front of a house, decorated as if hosting a party, wearing casual clothing.

A special music video, titled "Twice Avengers", was released on May 27 to commemorate the original music video reaching 35 million views on YouTube.[16] In the special video, the members dance in their film character costumes on a set made to look like a planet in outer space.[17]

On June 21, 2016, "Cheer Up" amassed over 50 million views on YouTube, becoming the fastest music video from a K-pop group to achieve the feat.[18]

On November 17, 2016, the MV surpassed 100 million views, which makes Twice the first K-pop girl group since Girls' Generation to have more than one music video with 100 million views.[19]

Promotion

On April 25, 2016, Twice held a media showcase at Yes 24 Live Hall in Gwangjin-gu, Seoul.[20] They performed "Woohoo", "Touchdown", "Precious Love" and "Cheer Up" for the first time at the showcase, which was broadcast live via Naver's V app.[15][21][22] The group then promoted the album with a series of televised live performances on various music shows. Their first music show appearance was on M! Countdown on April 28, where they performed "Cheer Up" and "Touchdown".[23] The choreography for "Cheer Up" was slightly changed after Sana's "shy shy shy" line (pronounced "sha sha sha") became a viral meme.[24][25] Twice won their first music show award on M! Countdown the following week on May 5,[26] and also won on Music Bank and Inkigayo that same week.[27][28] They concluded promotion for the album on May 29 with a performance on Inkigayo, winning a total of eleven music show awards. The trophy on the May 27 edition of Music Bank was initially awarded to AOA before the show's producers admitted they had miscalculated the album points.[29][30]

Critical reception

Twice performing "Cheer Up" at the showcase

Kim Hyang-min of Korea JoongAng Daily gave the album a mixed review, describing the songs as "high-spirited and cheerful" and "generally refreshing and witty" but regretting the album's lack of genre diversity. Kim noted that the tension in the title track's lyrics was "well-expressed" through its hip-hop and electronic sounds, though the song was too repetitive, and praised "Touchdown" for its "powerful sound" and energetic feeling.[31]

Tamar Herman of Billboard described "Cheer Up" as an atypical K-pop girl group release that "solidifies Twice's unique style" through its unexpected mix of beats and genres. She further noted that the accompanying music video helped reinforce the members' independent identities while the song showcased of each member's individual voice, "[forgoing] musical wholeness for the sake of eccentricity".[5]

Fuse journalists Jason Lipshutz, Tina Xu, and Jeff Benjamin discussed the release in the K-pop-centric podcast K-Stop, describing "Cheer Up" as a 1990s pop throwback reminiscent of Britney Spears' "...Baby One More Time". They praised the single's fun and catchy tone, rap break, and the "incredible" production quality of its music video but criticized its heavily processed vocals and controversial lyrics, which seem to encourage young women to "play games" (i.e., feign disinterest) with their romantic partners. They concluded that, while the group has a lot of potential, they would need to "polish it up" for future releases.[32]

Commercial performance

Page Two debuted at number 2 on the Gaon Album Chart and number 6 on the Billboard World Albums chart, with 80,686 units sold during the month of April.[33][34][35] It had the highest first-week sales volume for a K-pop girl group in 2016.[36] According to JYP representatives, the pre-order of 30,000 limited edition albums sold out before its official release.[37][38] As of September 1, the album has sold over 150,000 units.[39]

The songs from the album also performed well digitally. "Cheer Up" charted at number 1 on the Gaon Digital Chart and number 3 on the Billboard World Digital Songs chart.[40] "Precious Love" and "Touchdown" also charted on the Gaon Digital Chart, at numbers 73 and 86 respectively.[41] "Cheer Up" topped the chart for the second time two weeks later.[42]

Track listing

Digital download[3]
No.TitleLyricsMusicArrangementLength
1."Cheer Up"  Sam LewisBlack Eyed PilseungRado3:28
2."Precious Love" (소중한 사랑; Sojunghan Sarang)
J. Y. Park "The Asiansoul"Hong Ji-sang3:51
3."Touchdown"  Mafly
  • Krissie Karlsson
  • Karl Karlsson
  • Nicki Karlsson
  • EJ Show (Zoobeater Sound)
  • The Karlsson's
  • EJ Show
3:23
4."Tuk Tok" (툭하면 톡; Tukhamyeon Tok)Kim Min-ji (Jam Factory)
Choi3:17
5."Woohoo"  
Glory FaceGlory Face3:22
6."My Headphones On" (Headphone 써; Headphone Sseo)Kim Eun-soo
  • Didrik Thott
  • Niclas Kings
  • Ylva Dimberg
Kings3:17
Total length:20:37
CD bonus track
No.TitleLyricsMusicArrangementLength
7."I'm Gonna Be a Star"  
  • Park
  • Olltii
  • Park
  • Frants
  • The Vanderveers (Ebony Rae Vanderveer and Bruce "Automatic" Vanderveer)
  • Park
  • Frants
3:18
Total length:23:55

Credits and personnel

Locations
Personnel
  • J. Y. Park – producer; session instruments (on "I'm Gonna Be a Star")
  • Black Eyed Pilseung – co-producer
  • Lee Ji-young – direction and coordination (A&R)
  • Jang Ha-na – music (A&R)
  • Kim Yeo-ju (Jane Kim) – music (A&R)
  • Kim Ji-hyeong – production (A&R)
  • Kim Hyeon-jun – production (A&R)
  • Kim Bo-hyeon – design (A&R)
  • Kim Yong-woon "goodyear" – recording and mixing engineer
  • Choi Hye-jin – recording engineer, assistant mixing engineer
  • Jang Hong-seok – assistant recording engineer
  • Lee Tae-seop – mixing engineer
  • Choi Hong-young – mastering engineer
  • Go Ji-seon – assistant mastering engineer
  • Park Nam-yong – choreographer
  • Yoon Hee-so – choreographer
  • Jang Deok-hee – photographer
  • Kang Hye-in – album design
  • Kim Jae-yoon – album design
  • Park Ju-hee – album design
  • Kim Young-jo – music video director
  • Yoo Seung-woo – music video director
  • Choi Hee-seon – style director
  • Im Ji-yeon – style director
  • Park Nae-ju – hair director
  • Won Jeong-yo – make-up director
  • Rado – session instruments and computer programming (on "Cheer Up")
  • Jihyo – background vocals (on "Cheer Up", "Tuk Tok", "My Headphones On")
  • Hong Ji-sang – session instruments and computer programming (on "Precious Love")
  • The Karlsson's – session instruments and computer programming (on "Touchdown")
  • EJ Show – session instruments and computer programming (on "Touchdown")
  • Twice – background vocals (on "Touchdown")
  • Choi Jin-seok – session instruments and computer programming (on "Tuk Tok")
  • Daniel Kim – vocal director (on "Tuk Tok"), vocal producer (on "My Headphones On")
  • Gong Hyeon-sik – session instruments, computer programming and background vocals (on "Woohoo")
  • Jang Jun-ho – session instruments and computer programming (on "Woohoo")
  • Jinri – background vocals (on "Woohoo")
  • Niclas Kings – session instruments and computer programming (on "My Headphones On")
  • Frants – session instruments and computer programming (on "I'm Gonna Be a Star")

Credits adapted from EP liner notes.[43]

Charts

Weekly charts

Chart (2016) Peak
position
Japanese Albums (Oricon)[44] 16
South Korean Albums (Gaon)[33] 2
Taiwanese Albums (G-Music J-pop)[45] 4
US World Albums (Billboard)[34] 6

Awards and nominations

Year Award Giving Body Nominated Work Category Result Ref
2016 Melon Music Awards Cheer Up Song of the Year Won [46]
2016 Mnet Asian Music Awards Cheer Up Song of the Year Won [47]

Music program awards

Song Program Date
"Cheer Up" M! Countdown (Mnet) May 5, 2016
May 19, 2016
May 26, 2016
Music Bank (KBS) May 6, 2016
May 20, 2016
May 27, 2016
June 3, 2016
June 10, 2016
Inkigayo (SBS) May 8, 2016
May 22, 2016
May 29, 2016

Notes

  1. ↑ Glory Face (Hangul: 영광의얼굴들; RR: Yeong-gwang-ui Eolguldeul) is a songwriting team made up of Jang Jun-ho and Gong Hyeon-sik, under Duble Kick Entertainment

References

  1. ↑ Lee Han-soo (April 24, 2016). "TWICE returns with new album". The Korea Times. Retrieved April 24, 2016.
  2. ↑ Jeong Jun-hwa (April 14, 2016). "[뮤직톡톡]벌써 뜨겁다..트와이스, 앨범 품귀현상이 의미하는 것". JoongAng Ilbo (in Korean). Retrieved April 14, 2016.
  3. 1 2 "PAGE TWO – EP by TWICE on iTunes". iTunes. Retrieved May 1, 2015.
  4. 1 2 "Page Two" (in Korean). Melon. Retrieved April 25, 2016.
  5. 1 2 3 Herman, Tamar (April 27, 2016). "TWICE Follows Taiwanese Flag Controversy With Spunky 'Cheer Up' Video". Billboard. Retrieved April 28, 2016.
  6. ↑ Yi, Hajin Lily (April 21, 2016). "[Kpop Spotlight] Get Ready for TWICE's Comeback on April 25th". Korea Daily. Retrieved April 25, 2016.
  7. ↑ Kim Dong-Joo (April 24, 2016). "TWICE releases a preview of the seven tracks of their new album". StarN News. Retrieved April 25, 2016.
  8. ↑ Kim Soo-hyang (April 24, 2016). "[V Report Plus] Twice drops highlights of new album 'Page Two'". K-Pop Herald. Retrieved April 25, 2016.
  9. ↑ "TWICE(트와이스) "CHEER UP" M/V". Studio Naive. April 29, 2016. Retrieved May 9, 2016.
  10. ↑ Park Sae-jin (April 26, 2016). "TWICE hits million mark with 'Cheer Up' on YouTube in less than a day". Aju Business Daily. Retrieved April 26, 2016.
  11. ↑ Bae Jung Yun (April 25, 2016). "TWICE to Sweep the Music Chart". BNT News. Retrieved April 25, 2016.
  12. ↑ Lee Dong-geon (April 25, 2016). "트와이스 'CHEER UP', 다현 "사극 도전 이유? 팀 내 유일한 무쌍꺼풀"". Hankook Ilbo (in Korean). Retrieved April 25, 2016.
  13. ↑ Yang Yong-bi (April 25, 2016). "트와이스 Cheer Up, MV서 9인 9색 변신…쯔위는 오드리 햅번‧모모는 툼 레이더". eToday (in Korean). Retrieved April 25, 2016.
  14. ↑ Kim Jae-heun (April 26, 2016). "TWICE returns more youthful, lively". The Korea Times. Retrieved April 26, 2016.
  15. 1 2 3 Chung Joo-won (April 25, 2016). "TWICE wishes successful second album to bring third within 2016". Yonhap News Agency. Retrieved April 25, 2016.
  16. ↑ Lee Jiyoung (May 27, 2016). "[Video] Twice Releases Special 'Twice Avenger' MV". enewsWorld. CJ E&M. Retrieved May 28, 2016.
  17. ↑ Park Sae-jin (May 27, 2016). "TWICE unveils special version of "Cheer Up" MV". Aju Business Daily. Retrieved May 28, 2016.
  18. ↑ leonid (2016-06-21). "TWICE Sets A New Record With "Cheer Up" MV Views". Soompi. Retrieved 2016-07-20.
  19. ↑ http://www.allkpop.com/article/2016/11/twices-cheer-up-mv-hits-the-magic-number-of-100-million-views
  20. ↑ Bae Jung Yun (April 25, 2016). "TWICE's 'PAGE TWO' Showcase Was Held". BNT News. Retrieved April 25, 2016.
  21. ↑ Kim JiYeon (April 25, 2016). "Twice Sweeps Music Charts on First Day". enewsWorld. CJ E&M. Retrieved April 25, 2016.
  22. ↑ "[Replay]TWICE 'Cheer up' COMEBACK SHOWCASE". Naver. April 26, 2016. Retrieved April 26, 2016.
  23. ↑ Ahn, Woorim (April 28, 2016). "TWICE to Make First Comeback Stage on 'M Countdown'". BNT News. Retrieved April 28, 2016.
  24. ↑ Jang Yoon-jung (April 28, 2016). ""기다려라 트와이스가 간다" 'CHEER UP' 방송 첫 무대…사나 '샤샤샤' 포인트 안무도 공개". Aju News (in Korean). Retrieved June 2, 2016.
  25. ↑ Herman, Tamar (June 2, 2016). "K-Pop Rookie Groups Return for Summer". Billboard. Retrieved June 2, 2016.
  26. ↑ Yoon Joon-pil (May 5, 2016). "'엠카운트다운' 트와이스, 1위 수상 "'식스틴' 첫 방송 1주년…1위 주셔서 감사"". TenAsia (in Korean). Retrieved May 5, 2016.
  27. ↑ Lee Yoon-min (May 8, 2016). "트와이스, '인기가요' 1위 '공중파 음악 방송 석권'". TV Daily (in Korean). Retrieved May 8, 2016.
  28. ↑ Lee You-sun (May 9, 2016). "TWICE wins #1 on "Inkigayo"". Korean Wave. Retrieved May 11, 2016.
  29. ↑ "TWICE retrieves No. 1 spot as broadcaster acknowledges data error". Yonhap News Agency. May 30, 2016. Retrieved May 30, 2016.
  30. ↑ Kim Ji-young (May 30, 2016). "'Music Bank' apologizes for mistaking AOA over Twice as winner". Kpop Herald. Retrieved May 30, 2016.
  31. ↑ Kim Hyang-min (April 26, 2016). "[New Release] TWICE". Korea JoongAng Daily. Retrieved April 26, 2016.
  32. ↑ Benjamin, Jeff; Xu, Tina (April 27, 2016). "'K-Stop' Podcast: Twice, Seventeen, Lovelyz, and Epik High's Coachella Takeover". Fuse (Podcast). Event occurs at 16:55. Retrieved April 28, 2016.
  33. 1 2 "2016년 18주차 Album Chart" (in Korean). Gaon Music Chart. May 5, 2016. Retrieved May 4, 2016.
  34. 1 2 "World Music: Top World Albums Chart". Billboard. Retrieved May 3, 2016.
  35. ↑ 2016년 04월 Album Chart [April 2016 Album Chart] (in Korean). Gaon Music Chart. Retrieved May 13, 2016.
  36. ↑ Kim Dong-Joo (May 2, 2016). "TWICE spends the first week of comeback with a blast". StarN News. Retrieved May 3, 2016.
  37. ↑ Hwang Hye-jin (April 12, 2016). "트와이스 트랙리스트 공개, 타이틀곡 'CHEER UP'부터 박지윤 리메이크곡까지". Newsen (in Korean). Retrieved April 12, 2016.
  38. ↑ Jeong Jun-hwa (April 15, 2016). "[뮤직톡톡]JYP 측 "트와이스 앨범 품귀..모두가 놀랐다"". OSEN. Retrieved April 18, 2016.
  39. ↑ "Gaon Album Chart, August 2016". Gaon Music Chart. Korea Music Content Industry Association.
  40. ↑ "World Digital Songs: May 14, 2016". Billboard. Retrieved May 3, 2016.
  41. ↑ "2016년 18주차 Digital Chart" (in Korean). Gaon Music Chart. May 5, 2016. Retrieved May 5, 2016.
  42. ↑ "2016년 20주차 Digital Chart" (in Korean). Gaon Music Chart. May 19, 2016. Retrieved May 19, 2016.
  43. ↑ Page Two (CD). Twice. JYP Entertainment. 2016.
  44. ↑ "オリコン週間 CDアルバムランキング 2016年05月02日～2016年05月08日 11～20位". Oricon Style (in Japanese). Retrieved May 11, 2016.
  45. ↑ 風雲榜:玫瑰大眾購物網 (in Chinese). G-Music. Archived from the original on May 9, 2016. Retrieved May 11, 2016.
  46. ↑ "Melon Music Awards 2016 Winners". allkpop.
  47. ↑ "Winners At MAMA 2016!". allkpop. Retrieved 2 December 2016.
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