Orient Electric
 | |
| Industry | Electrical equipment |
|---|---|
| Founded | 1954 |
| Headquarters | New Delhi [1], India |
Area served | 30 countries in Asia and Africa[2] |
Key people | CK Birla, (CEO)[3] |
| Products | Home appliances, fans, lighting and Switchgear[4] |
| Parent | Orient Paper & Industries |
| Website |
www |
Orient Electric is an Indian consumer electrical equipments manufacturing company based in New Delhi.[5] It is a part of the Orient Paper & Industries (BSE: 502420), and which itself is a subsidiary of the $1.6 billion CK Birla Group. Formerly it was known as Orient Electricals, and in April 2014 it changed its name to Orient Electric.[2] It manufactures and export fans, lighting products and consumer appliances.[6]
It exports to over 30 countries and has retail footprint in over 1 lakh (100,000) retail outlets with 3,500 dealers and distributors within India.[7] Their manufacturing facilities are based in Faridabad and Kolkata and they have 153 authorized service centres across the country.[8]
Orient Electric has been ranked amongst the top 20 brands in India across all categories in a poll conducted by Superbrands India among 17,000 consumers and marketing professionals. It has been awarded with the Superbrand status for fans for 2014–15.[8]
References
- ↑ "Corporate Office". orientelectric.com. Retrieved 2015-02-04.
- 1 2 "Orient Electricals is Orient Electric now; name change aimed at new business consolidation plan". economictimes.indiatimes.com. 16 April 2014. Retrieved 2015-02-04.
- ↑ "Orient Electric appoints Rakesh Khanna as CEO". 2015-03-03. Retrieved 2015-03-04.
- ↑ "About Orient Electric". orientelectric.com. Retrieved 2015-02-04.
- ↑ "Orient Electric is now the new Superbrand of Fans". mediakhabar.in. 19 December 2014. Retrieved 2015-02-04.
- ↑ "About Orient Electric". Retrieved 2015-02-04.
- ↑ "Orient goes for brand revamp". thehindu.com. Retrieved 2015-02-04.
- 1 2 http://www.mediainfoline.com/brand/Orient-Electric-is-now-new-Superbrand-of-Fans.php