Not Fair

"Not Fair"
Single by Lily Allen
from the album It's Not Me, It's You
B-side "Why"
Released 20 March 2009 (2009-03-20)
Format CD single, digital download, 7"
Genre Bluegrass,[1] country, indie pop, anti-folk
Length 3:23
Label Regal
Writer(s) Lily Allen, Greg Kurstin
Producer(s) Greg Kurstin
Lily Allen singles chronology
"The Fear"
(2008)		 "Not Fair"
(2009)		 "Fuck You"
(2009)

"Not Fair" is a song by British recording artist Lily Allen from her second studio album, It's Not Me, It's You (2009). Written by Allen and produced by Greg Kurstin, the song was released as the second single from the album on 19 February 2009 by Regal Recordings. The song incorporates country music as the lyrics depict sexual frustration. Contemporary critics did not positively receive the song and its theme, some calling it a "pseudo country track" and considering it a strange musical composition.[2] The single peaked in the top 20 of the charts of some European countries and Australia, while scoring Allen's second consecutive top-five hit on both the UK Singles Chart and the Dutch Top 40 (since in the latter "Fuck You" was a commercial success before "Not Fair").

The accompanying music video portrayed a western country theme, with Allen dancing next to a microphone, while backing singers are dressed as cowgirls, accompanied by cattle and farm birds. The video was shot the same day of the release of the single. It was performed live on different occasions, including Allen's 2009 concert tour.

It was named at number 8 in the Triple J Hottest 100, 2009.

Background

In the song, Allen describes her relationship with a boyfriend to which she describes him as "the perfect guy" yet is frustrated at his sexual laziness. She furthermore describes the situation as "Not Fair" because while he plays the perfect boyfriend in every other way, he's selfish when it comes to their sex life ("all you do is take") - thus the song gives the impression that all his niceness and concern may have been just a face to get what he wants from his girlfriend without any genuine concern with her satisfaction and happiness.

The single was officially released on January and climbed the charts, still being in the top 10 in June. The single was released as a digital download on 21 March 2009 (iTunes) and on 11 May 2009 as a CD. Allen performed it live for the first time on Ant & Dec's Saturday Night Takeaway on 21 March 2009.

The censored version of the song, which is often used on the radio, blanks out the words "wet patch" and "I spent ages giving head" on the second verse, replacing them with a burst of the background instruments. An alternative version only removes the word "head", replacing it with a short chord played on a mouth organ. While performing the song on The Graham Norton Show on 14 May 2009, she replaced the latter with "I spent ages kneading bread".

Commercial performance

"Not Fair" charted two months before the release date at number 200 in the UK. By 2 May, "Not Fair" reached the #10 spot on the official chart before reaching a final peak of #5. In New Zealand, the song debuted at number 32 on 18 May 2009, giving Allen her fifth top 40 hit there. It has so far peaked at number 20. The song has also been a big hit in Australia, where it peaked at number three and has so far spent eight consecutive weeks in the top 10, equalling the success of her previous single "The Fear".

Music video

Allen in the 1970s-inspired music video for "Not Fair"

The music video for "Not Fair" was directed by Melina Matsoukas and filmed in Los Angeles on 19 February 2009.[3][4] Allen released pictures from the video on her official Twitter account.[5] A 17-second teaser of the video was released on YouTube on 17 March, before T4 premiered the entire video on Saturday, 21 March. As of october 2016, it has garnered over 48.6 million views on YouTube [6]

The music video shows Allen performing the song on the Porter Wagoner Show, starting off with a snippet from the Porter Wagoner show from the 1970s to present Allen (dubbed) by saying, "Now it's time for the purty little lady to come forth with a real purty song. And it's called "Not Fair". Let's make her welcome, Miss Lily Allen!"

Allen is revealed to be singing alongside a country and western band, including a bored-looking drummer, mullet-wearing guitarists, and backing singers/dancers. Allen performs the song into a microphone and can be seen dancing around the stage, dressed in a white jumpsuit and sporting a blunt fringe with long hair. The video was recorded on videotape to keep with the theme of the video, as opposed to being filmed like most other music videos made in the 21st century.

Track listing

UK CD1 (Cardsleeve)[7]
  1. "Not Fair" (explicit) – 3:20
  2. "The Fear" (The Count (Hervé) & Lily Face The Fear Remix) – 4:21
UK CD2 (Slim Case)[8]
  1. "Not Fair" (radio edit) – 3:03
  2. "The Fear" (The Count (Hervé) & Lily Face The Fear Remix) – 4:21
  3. "Not Fair" (Di Angelis & Dobie 'Circus' Remix) – 5:36
  4. "Not Fair" (Style of Eye Remix) – 6:14
UK Promo (Standard Case)[7]
  1. "Not Fair" (explicit) – 3:20
  2. "The Fear" (The Count (Hervé) & Lily Face The Fear Remix) – 4:21
7" limited edition picture disc[7]
  1. "Not Fair" (Radio Edit) - 3:03
  2. "Why" - 3:16
Digital download[9]
  1. "Not Fair" – 3:23
  2. "Why" – 3:38
  3. "Not Fair" (Style of Eye Remix) – 6:19
  4. "The Count (Hervé) and Lily Allen Face the Fear" – 4:22
  5. "Not Fair" (Clean Radio Edit) – 3:24
  6. "Mr. Blue Sky" – 3:41

Charts and sales

Charts

Chart (2009) Peak
position
Australian ARIA Singles Chart[10] 3
Austrian Singles Chart[11] 6
Belgian Singles Chart (Flanders)[12] 15
Belgian Singles Chart (Wallonia)[12] 12
Czech Airplay Chart[13] 1
European Hot 100 12
Danish Singles Chart[14] 34
Dutch Top 40[15] 4
German Singles Chart[16] 12
Irish Singles Chart[17] 3
Israeli Singles Chart[18] 1
Italian Singles Chart[19] 4
New Zealand Singles Chart[20] 20
Slovak Airplay Chart[21] 1
Swedish Singles Chart 26
Swiss Singles Chart[22] 6
UK Singles Chart[23] 5

Certifications

Region Certification Certified units/Sales
Australia (ARIA)[24] Platinum 70,000^
Switzerland (IFPI Switzerland)[25] Gold 15,000^
United Kingdom (BPI)[26] Gold 450,000[27]

^shipments figures based on certification alone

Year-end charts

Chart (2009) Position
Australian Singles Chart[28] 20
Austrian Singles Chart[29] 23
Dutch Singles Chart[30] 30
German Singles Chart[31] 34
Italian Singles Chart[32] 29
Swiss Singles Chart[33] 22
UK Singles Chart[34] 32

Preceded by
"Poker Face" by Lady Gaga
"Halo" by Beyoncé
"Daj ruku do mojej ruky" by Zuzana Smatanová		 Slovak Airplay Chart number-one single
1 June 2009 – 7 June 2009
15 June 2009 – 28 June 2009
6 July 2009 – 12 July 2009 		Succeeded by
"Halo" by Beyoncé
"Daj ruku do mojej ruky" by Zuzana Smatanová
"When Love Takes Over" by David Guetta & Kelly Rowland
Preceded by
"The Boy Does Nothing" by Alesha Dixon		 Czech Republic Airplay number-one singles
20 July 2009 – 2 August 2009 		Succeeded by
"Know Your Enemy" by Green Day

Release history

Region Date Format
United Kingdom[35]
Australia		 20 March 2009 Digital download
Germany
8 May 2009 CD single
Australia[36]
9 May 2009
United Kingdom 11 May 2009 CD single
United States June 2009 Digital

References

  1. ↑ Cinquemani, Sal (3 February 2009). "Lily Allen - It's Not Me, It's You Review". Slant Magazine. Retrieved 27 February 2014. ...a key component to the inventively bluegrass-infused 'Not Fair',...
  2. ↑ BBC - Music - Review of Lily Allen - It's Not Me, It's You
  3. ↑ "SHOT: Lily Allen - Melina, director". VideoStatic.com. 27 February 2009. Retrieved 19 March 2009.
  4. ↑ "Gettin my hair did. Shooting the next video today x". Twitter. 19 February 2009. Retrieved 19 March 2009.
  5. ↑ "Not Fair". Twitpic. Twitter. 19 February 2009. Retrieved 19 March 2009.
  6. ↑ Music Video
  7. 1 2 3 2009-04-03: 'What's Happening?' - LillyAllenMusic.com
  8. ↑ "Auspop.Net: A Totally Fair Local Lily Single". Auspop.blogspot.com. 2009-04-28. Retrieved 2011-03-15.
  9. ↑ "iTunes - Music - Not Fair - EP by Lily Allen". itunes.apple.com.
  10. ↑ "ARIA Charts - Week Commencing: 15th June 2009" (PDF). Australian Recording Industry Association. Aria.com.au. 15 June 2009. Retrieved 14 June 2009.
  11. ↑ "Lily Allen / Not Fair". Charts.orf.at. Retrieved 2011-03-15.
  12. 1 2 Steffen Hung. "Lily Allen - Not Fair". ultratop.be. Retrieved 2010-05-18.
  13. ↑ Czech Republic Airplay Archived 11 October 1994 at WebCite
  14. ↑ Steffen Hung. "Lily Allen - Not Fair". danishcharts.com. Retrieved 2011-03-15.
  15. ↑ "Top 40". Top40.nl. Retrieved 2011-03-15.
  16. ↑ musicline.de / PhonoNet GmbH. "Die ganze Musik im Internet: Charts, News, Neuerscheinungen, Tickets, Genres, Genresuche, Genrelexikon, Künstler-Suche, Musik-Suche, Track-Suche, Ticket-Suche". musicline.de. Retrieved 2011-03-15.
  17. ↑ Irish Singles Chart Archived 3 June 2009 at WebCite
  18. ↑ "Media Forest: Airplay chart". mediaforest.biz.
  19. ↑ Italian Singles Chart
  20. ↑ New Zealand RIANZ Singles Chart Archived 13 January 2010 at the Wayback Machine. Retrieved 19 May 2009
  21. ↑ ds. "Sns Ifpi". Ifpicr.cz. Retrieved 2011-03-15.
  22. ↑ Steffen Hung. "Lily Allen - Not Fair". swisscharts.com. Retrieved 2011-03-15.
  23. ↑ http://zobbel.de/cluk/090221cluk.txt
  24. ↑ "ARIA Charts – Accreditations – 2009 Singles". Australian Recording Industry Association. Retrieved 6 January 2015.
  25. ↑ "The Official Swiss Charts and Music Community: Awards (Lily Allen; 'Not Fair')". IFPI Switzerland. Hung Medien. Retrieved 6 January 2015.
  26. ↑ "British single certifications – Lily Allen – Not Fair". British Phonographic Industry. Retrieved 6 January 2015. Enter Not Fair in the field Keywords. Select Title in the field Search by. Select single in the field By Format. Select Gold in the field By Award. Click Search
  27. ↑ Justin, Myers (3 May 2014). "Lily Allen's Official Top 20 Biggest Selling Tracks Revealed!". Official Charts. Retrieved 2014-01-05.
  28. ↑ "ARIA Charts - End Of Year Charts - Top 100 Singles 2009". Australian Recording Industry Association. Retrieved 9 January 2010.
  29. ↑ Jahreshitparade 2009 - austriancharts.at
  30. ↑ http://www.top40.nl/pdf/top100/top100-2009.pdf
  31. ↑ Archived 25 January 2010 at the Wayback Machine.
  32. ↑ "FIMI - Federazione Industria Musicale Italiana - Ricerche e dati di mercato". Fimi.it. 19 January 2010. Retrieved 18 December 2010.
  33. ↑ "2009 Year End Swiss Singles Chart". Swiss Music Charts. 2009. Retrieved 16 July 2010.
  34. ↑ UK Singles Chart
  35. ↑ UK Digital Download
  36. ↑ AUS Digital Download
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