Mixpanel
 | |
| Developer(s) | Mixpanel |
|---|---|
| Operating system | Cross-platform (web-based application) |
| Type | Statistics, Analysis, Cohort Analysis |
| Website |
www |
Mixpanel is a business analytics service and company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Its toolset contains in-app A/B tests and user survey forms.[1] Data collected is used to build custom reports and measure user engagement and retention.[2] Mixpanel works with web applications, in particular SaaS, but also supports mobile apps.[3][4] As of January 2016 the company had more than 230 employees, but had to fire 18 people due to overhiring.[5]
History
Mixpanel was founded by Suhail Doshi and Tim Trefren in 2009 and is based in San Francisco, California.[6] It is backed by Y Combinator, and its list of investors includes Andreessen Horowitz,[7] Max Levchin and Keith Rabois.[8]
In 2015 Mixpanel announced Codeless Mobile Analytics with point-and-click interface to track user interactions in their Android or iOS app. [9]
References
- ↑ "Mixpanel Adds Mobile A/B Testing To Its Analytics Platform". TechCrunch. Aug 27, 2011.
- ↑ "Andreessen and Mixpanel Call for an End to "Bullshit Metrics"". AllThingsD. Dec 17, 2012.
- ↑ "Mixpanel now enables non-techies to set up and run push marketing campaigns inside apps". TheNextWeb. Jan 22, 2014.
- ↑ "Mixpanel Engage Turns Analytics Into Targeted Messages". Forbes. Oct 22, 2012.
- ↑ "Mixpanel starts 2016 with layoffs: 'We just overhired'". VentureBeat. Jan 8, 2016.
- ↑ "Mixpanel profile on CrunchBase". CrunchBase.
- ↑ "Mixpanel Raises $65 Million to Build Predictive Data Tech". The Wall Street Journal. Dec 18, 2014.
- ↑ "Mixpanel Raises $10.25M Led By Andreessen Horowitz, Now Provides Analytics For Viddy And Path". TechCrunch. May 10, 2012.
- ↑ "Mixpanel Announces Codeless Mobile Analytics". TechCrunch. Jul 27, 2015.
General references
- Gage, Deborah (September 10, 2014). "In 'Unicorn Hire,' Mixpanel Lures Top Sales Executive From New Relic". The Wall Street Journal. Retrieved September 20, 2016.
- Ha, Anthony (January 22, 2014). "Mixpanel Aims To Help Developers Deliver Targeted Messages Through New In-App Notifications". TechCrunch. Retrieved September 20, 2016.
- Perez, Sarah (July 11, 2014). "Amplitude, The Analytics Startup Undercutting Mixpanel, Raises $2 Million Seed Round". TechCrunch. Retrieved September 20, 2016.
- Lawler, Ryan (July 29, 2013). "Now Analyzing More Than 15 Billion Actions A Month, Mixpanel Launches A Big Marketing Campaign And A Conference About Analytics". TechCrunch. Retrieved September 20, 2016.
- Birani, B.; Birani, M. (2016). iOS Forensics Cookbook. Packt Publishing. p. 53– . ISBN 978-1-78528-535-6. (subscription required)