Mix FM (Malaysia)

Mix FM
City Kuala Lumpur
Broadcast area Malaysia and Singapore
Slogan Playing you the 90's and now
Frequency Varies depending on its region
First air date January 1997 (1997-01)
Format Talk, hot adult contemporary
Language(s) English
Owner Astro Holdings Sdn Bhd, under Astro Radio
Sister stations Hitz FM, LiteFM, My FM, Melody FM, Era FM, Sinar FM, THR Gegar and THR Raaga
Webcast eAAC+
Website www.mix.fm

MIX fm is a Malaysian national radio station managed by Astro Radio, a subsidiary of Astro Holdings Sdn Bhd. Specially created for the sophisticated and modern 25- to 34-year-old, Mix FM plays adult contemporary hits from the 1990s to now. On 2016, as according to GIK Pengukuran Pendengaran Radio (Wave2 2016) , Mix FM recorded an increase of listeners to reach 700K listeners.[1]

History

For decades, Malaysia had only one English language radio station, which was government-owned. Mix FM (along with Hitz FM and LiteFM) was launched into Malaysian FM airwaves in January 1997 after being one of Astro's audio-only channels since the launch of the satellite network in October the year before. TalkRadio and Classic Rock was also launched at the same time, but now had been replaced by radio stations in languages other than English. Originally, the radio station mainly focused on 1980s and 1990s music, but after the logo change in 2006, Mix FM has changed into a radio stations that plays adult contemporary music from the 1990s to now. The focus of 1980s and 1990s music has been moved to its sister station, LiteFM. Mix FM differs from other English radio stations in Malaysia because it plays current hits targeted at adult listeners compared to younger generation for other English language radio stations.

Schedule

Program Day Time Announcer Description
The NEW MIX breakfast with Aishah , Rod and Prem Weekdays 6 AM - 10 AM Aishah, Rod & Prem The Breakfast Show
MIX Blitz 10 AM -3PM Linora Low 50 Minutes of Non-Stop Commercial free Music
MIX Drive 3PM - 8 PM Phat Fabes 45 minutes of none stop commercial free music and less talk .
MIX Slow Jams 8 PM - 11 PM Reem / Matt Brings you the slowest songs on MIX fm!
MIXTape Sessions Weekdays Saturday Sunday 11 PM-3 AM 10 PM-3 AM 9 PM-3 AM Jakeman, DJ Dhan & DJ Fuzz Mix Malaysia's Best MIX of Music all MIXed up
MIX 30 Countdown Saturdays & Sundays 3pm-6pm Moots The Top 30 Songs on MIX FM

Announcers

Frequencies

References

  1. ↑ "71% of Malaysians Listen to Astro Radio". Astro. 19 June 2015. Archived from the original on 5 March 2016. Retrieved 5 March 2016.

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