Mention (company)

Mention is a social media and web monitoring tool.[1] The media monitoring tool provides real-time alerts for a company's keyword[2][3] and allows users to monitor millions of sources in real time and in 42 languages.[4] Mention can be accessed from a mobile app or the web-based app.[5]

Product

Mention monitors the web and social media, including the sites Twitter,[6] Pinterest, Facebook,[7] and Instagram.[8][9][10] It delivers alerts in real time by push notifications or email. Mention let's you create alerts for keywords and common misspellings.[11] Mention can be accessed as a web-based app or by the app for "PC, Mac, Linux, Chrome, Android and iOS mobile devices."[12]

Mention gives access to team members to share alerts or delegate assignments to respond to specific alerts.[13]

Mention is used across a variety of industries by companies such as Microsoft, Github, and Crunchbase.[14] Marketing, PR teams and sales teams also use it to see what is being said about their competition online and on social media.[15][16]

History

Mention is a media monitoring company with offices in New York[17] and Paris.[18] The company was founded in April 2012.[19]

In 2013, Buffer partnered with Mention. The partnership allows users to monitor mentions of their brand and share them with all their social accounts via Buffer.[20]

In 2014, Mention added around 20,000 users, reporting a total of 170,000 users.[21]

Competition

Competing companies in the media monitoring and social media monitoring space include Google Alerts[22] and Talkwalker.[23] Google Alerts sends the user alerts whenever a keyword or phrase is cited on the web, not on social media.[24] With Talkwalker, users can monitor their name, brand, competitors and relevant topics.[25]

References

  1. ↑ Dillet, Romain. "Mention Becomes A Full-Fledged Media Monitoring Tool With Buffer Integration." TechCrunch. 1 Dec. 2013. <http://techcrunch.com/2013/12/18/mention-becomes-a-full-fledged-media-monitoring-tool-with-buffer-integration/>.
  2. ↑ Lee, Kevan. "14 Collaboration Tools for Social Media Teams." Buffer Social. 1 May 2015. <https://blog.bufferapp.com/social-media-collaboration-tools>.
  3. ↑ Fagan, Zach. "The 25 Best Mobile Apps for ECommerce Shop Owners." Social Commerce and Marketing Guide by StoreYacom. StoreYa Blog, 14 May 2015. 15 June 2015. <http://blog.storeya.com/2015/05/25-best-mobile-apps-ecommerce-shop-owners/#sthash.WngGuKhG.dpuf>
  4. ↑ "The 10 Best Apps for Your Business." Boxx Communications. 1 Mar. 2015. Web. 15 June 2015. <http://www.boxxcomms.co.uk/blog/post/2015-03-17-the-10-best-apps-for-your-business/#.VXEGiyTFtZ0)>.
  5. ↑ Cleary, Ian. "Mention Is a Great Social Media Monitoring Tool." RazorSocial. 12 Mar. 2013. <http://www.razorsocial.com/social-media-monitoring-tool-mention/>.
  6. ↑ "Twitter Tracking by Mention". Mention (company). Retrieved 11 May 2016.
  7. ↑ "Facebook Tracking by Mention". Mention (company). Retrieved 11 May 2016.
  8. ↑ "Instagram Tracking by Mention". Mention (company). Retrieved 11 May 2016.
  9. ↑ "Mention – Media Monitoring For Every Company." AppVita. 1 Dec. 2013. <http://www.appvita.com/2013/12/17/mention-media-monitoring-for-every-company/>
  10. ↑ MEDEIROS, JOAO. "Europe's Hottest Startups 2014: Paris (Wired UK)." Wired UK. 1 Aug. 2014. <http://www.wired.co.uk/magazine/archive/2014/09/european-startups/paris/viewall>.
  11. ↑ Harrington, Kate. "STARTicles." ChooseWhat STARTicles. 1 Apr. 2015. <http://www.choosewhat.com/starticles/media-monitoring-with-mention>.
  12. ↑ Angeles, Sara. "Hate the New Google Alerts? Here Are 6 Alternatives." Business News Daily. 15 June 2015. <http://www.businessnewsdaily.com/5822-google-alerts-alternatives.html>.
  13. ↑ Bartley, Loren. "Mention.net Review: Social Media Monitoring Tool - Impactiv8." Impactiv8. <http://impactiv8.com.au/mention-net-review-social-media-monitoring-tool/>.
  14. ↑ Dillet, Romain. "Mention Becomes A Full-Fledged Media Monitoring Tool With Buffer Integration." TechCrunch. 1 Dec. 2013. <http://techcrunch.com/2013/12/18/mention-becomes-a-full-fledged-media-monitoring-tool-with-buffer-integration/>
  15. ↑ "Media Monitoring by Mention". Mention (company). Retrieved 11 May 2016.
  16. ↑ Andre, Marc. "101 Massively Useful Link Building Ideas." ProfitBlitz. Profit Blitz, 1 Apr. 2014. <http://profitblitz.com/link-building-approaches/>.
  17. ↑ MEDEIROS, JOAO. "Europe's Hottest Startups 2014: Paris (Wired UK)." Wired UK. 1 Aug. 2014. <http://www.wired.co.uk/magazine/archive/2014/09/european-startups/paris/viewall>
  18. ↑ "Mention – Media Monitoring For Every Company." AppVita. 1 Dec. 2013. <http://www.appvita.com/2013/12/17/mention-media-monitoring-for-every-company/>.
  19. ↑ Wauters, Robin. "Mention Raises $800,000 To Build A Google Alerts On Steroids." TNW Network All Stories RSS. 14 Mar. 2013. <http://thenextweb.com/insider/2013/03/14/mention-google-alerts/>.
  20. ↑ Cooper, Belle. "Mention and Buffer Partner for a Better Way to Monitor and Publish on Social Media - - The Buffer Blog." Buffer Social. 1 Dec. 2013. <https://blog.bufferapp.com/mention-and-buffer-partner-for-a-better-way-to-monitor-and-publish-on-social-media>.
  21. ↑ Dillet, Roman. "Mention Launches An IPad App For Its Media Monitoring Tool, Opens Office in New York." TechCrunch. 1 Mar. 2014. <http://techcrunch.com/2014/03/04/mention-launches-an-ipad-app-for-its-media-monitoring-tool-opens-office-in-new-york/>.
  22. ↑ Bhargava, Taru. "Growing Tech Start-Ups: 11 Challenges and 25 Productivity Tools To The Rescue - App Virality." App Virality. 24 Feb. 2015. <http://www.appvirality.com/blog/productivity-tools-for-tech-startups/>.
  23. ↑ Winward, Tom. "Mention vs Talkwalker: Alert Monitoring Tool Comparison | Browser Media Blog." Browser Media Inbound Marketing Agency Mention vs Talkwalker Alert Monitoring Tool Comparison Comments. 22 Oct. 2013. <http://www.browsermedia.co.uk/2013/10/22/mention-vs-talkwalker-alert-monitoring-tool-comparison/>.
  24. ↑ Khakimov, Ildar. "Google Alerts VS Mention VS Talkwalker." Moz. 1 May 2013. <https://moz.com/ugc/google-alerts-vs-mention-vs-talkwalker>.
  25. ↑ Angeles, Sara. "Hate the New Google Alerts? Here Are 6 Alternatives." Business News Daily. 2014. <http://www.businessnewsdaily.com/5822-google-alerts-alternatives.html>.
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