Marcella Free

Marcella Jones Free (September 17, 1920 – November 23, 2007) was respected as one of the advertising industry's leading copywriters. She was a pioneering woman in the business and was the first female Creative Director at N. W. Ayer in Philadelphia in the 1940s.

With her former husband, F. William Free, she created a number of famous and memorable campaigns for companies such as Nescafé, Coca Cola, Purina, National Airlines, Pfizer and Gillette, among others. One of her more memorable campaigns was a commercial for Nair, featuring girls singing "Who wears short shorts? We wear short shorts! If you dare wear short shorts, Nair for short shorts." This song was based on a hit by the 1950s group, the Royal Teens.

She was a founding partner if the agency Avrett Free Ginsberg. She retired to her house in Water Mill, New York, and died in Rye in 2007.

References

[1] [1] [2] [3] [4] [5] [6] [7] [8] [9] [10]

  1. 1 2 "Google Groups". Groups.google.com. Retrieved 2016-03-02.
  2. ↑ "Sept. 12, 2005 – Minutes Summary" (PDF). Ourwatermill.org. Retrieved 2016-03-02.
  3. ↑ "Google Groups". Groups.google.com.vc. Retrieved 2016-03-02.
  4. ↑ Dougherty, Philip H. (1982-05-12). "ADVERTISING - Keith Fischer Resigns As Agency Chief". The New York Times. Retrieved 2016-03-02.
  5. ↑ Lavietes, Stuart (2003-01-08). "F. William Free, 74, Ad Man Behind 'Fly Me'". The New York Times. Retrieved 2016-03-02.
  6. ↑ Dougherty, Philip H. (1976-03-31). "Advertising - Ill Winds Spur Sales Promotion Keith Fischer Joining Avett, Free as a Chief". The New York Times. Retrieved 2016-03-02.
  7. ↑ Dougherty, Philip H. (1977-11-15). "Advertising - Husband-and-Wife Teams in Harness". The New York Times. Retrieved 2016-03-02.
  8. ↑ Leonard, John (1968-11-10). "The Return Of Andy Warhol - The return of Andy Warhol". The New York Times. Retrieved 2016-03-02.
  9. ↑ Dougherty, Philip H. (1969-01-12). "A Burgeoning Agency Reverses the Shop - Article". The New York Times. Retrieved 2016-03-02.
  10. ↑ Dougherty, Philip H. (1968-02-19). "Advertising - Free Quits to Start Own Shop". The New York Times. Retrieved 2016-03-02.
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