Mama Do the Hump

"Mama Do the Hump"
Single by Rizzle Kicks
from the album Stereo Typical
Released 16 December 2011
Format Digital download, CD single
Recorded 2011
Genre Alternative hip hop, British hip hop, country rap
Length 3:36
Label Universal Island
Writer(s) Rizzle Kicks, Norman Cook
Producer(s) Fatboy Slim
Rizzle Kicks singles chronology
"Teardrop"
(2011)		 "Mama Do the Hump"
(2011)		 "Traveller's Chant"
(2012)

"Mama Do the Hump" is the third official single taken from British hip hop duo Rizzle Kicks' debut studio album, Stereo Typical (2011). The single was released in the United Kingdom on 16 December 2011. The track was produced by Fatboy Slim. The song incorporates a sample of Craig McLachlan's 1990 cover of "Mona", originally recorded by Bo Diddley and an interpolation of Reunion by Bobby Gentry. It peaked at number two on the UK Singles Chart on 22 January 2012, held off the top spot by Jessie J's "Domino".

The song was the 17th best-selling single of 2012 in the UK with sales of 559,000 for the year.[1] Also, the song has been used a lot in the media, for example in the adverts for American import sitcom Mom, as well as the adverts for the Chromecast.

Critical reception

Robert Copsey of Digital Spy gave the song a positive review stating: "Not that you'd guess from their casual and carefree attitude on the track. "I just want all of these girls to be on me, And maybe even one of them could be Beyoncé," they cheekily boast over a bounding guitar riff before engaging in some bump 'n' grind with their "Mama" on the dancefloor. The result is the Christmas party of songs - a proper knees-up that rarely fails to disappoint." [2]

Music video

A music video to accompany the release of "Mama Do the Hump" was uploaded to YouTube on 29 November 2011, at a total length of four minutes and fifteen seconds. It was directed by Jordan "Rizzle" Stephens and filmed by Jim Shreim.[3] The video features Jordan's mother and aunt miming to the rapping. Eamonn Walker appears in the video and James Corden also makes a cameo appearance, arriving towards the end of the video at 3:07 and being let by the duo through the front door. He puts his coat down and then suddenly begins dancing to the chorus.[4]

Track listing

Promotional CD single
No. Title Length
1. "Mama Do the Hump"   3:36
Digital Remix EP[5]
No. Title Length
1. "Mama Do the Hump" (Freemasons Club Remix) 7:38
2. "Mama Do the Hump" (Freemasons Boozer Remix) 5:05
3. "Mama Do the Hump" (Vato Gonzalez Remix) 6:18
4. "Mama Do the Hump" (Bimbo Jones Remix) 6:13
5. "Mama Do the Hump" (Benji Boko Remix) 4:02
6. "Mama Do the Hump" (Brett McLaughlan & The Doleboy Millionaires Remix) 4:29

Charts and certifications

Charts

Chart (2011-12) Peak
position
Australia (ARIA)[6] 56
Belgium (Ultratip Flanders)[7] 55
Ireland (IRMA)[8] 3
Scotland (Official Charts Company)[9] 3
UK R&B (Official Charts Company)[10] 1
UK Singles (Official Charts Company)[11] 2

Certifications

Chart Certification Sales
United Kingdom (BPI)[12] Platinum 1,100,000

Release history

Region Date Format Label
United Kingdom 16 December 2011[13] Digital download Universal Island Records

References

  1. ↑ Dan Lane (January 2, 2013). "The Official Top 40 Biggest Selling Singles Of 2012 revealed!". Official Charts Company. Retrieved January 5, 2013.
  2. ↑ Robert Copsey. "Rizzle Kicks: 'Mama Do The Hump' - Single review". Digital Spy. digitalspy.co.uk.
  3. ↑ Rizzle Kicks - Mama Do The Hump Official Video. YouTube
  4. ↑ "Rizzle Kicks - Mama Do the Hump". 4Music. 2011-11-30. Retrieved 2012-02-24.
  5. ↑ "Mama Do The Hump: Rizzle Kicks: Amazon.co.uk: MP3 Downloads". Amazon.co.uk. Retrieved 2012-02-24.
  6. ↑ ARIA Report 1148. Retrieved 2012-03-25
  7. ↑ "Ultratop.be – Rizzle Kicks – Mama Do The Hump" (in Dutch). Ultratip.
  8. ↑ "Chart Track: Week 04, 2012". Irish Singles Chart.
  9. ↑ "Archive Chart: 2012-01-21". Scottish Singles Top 40.
  10. ↑ "Archive Chart: 2012-01-28" UK R&B Chart.
  11. ↑ "Archive Chart: 2012-01-28" UK Singles Chart.
  12. ↑ "Certified Awards Search". BP. 2013-07-22. Retrieved 2013-10-27.
  13. ↑ "Mama Do The Hump: Amazon.co.uk: MP3 Downloads". Amazon.co.uk. Retrieved 2012-02-24.
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